Master In Creative Direction, Content & Branding Postgraduate Programme By IE Business School |TopUniversities
Programme Duration

10 monthsProgramme duration

Tuitionfee

37,000 EURTuition Fee/year

Main Subject Area

MarketingMain Subject Area

Programme overview

Main Subject

Marketing

Degree

Other

Study Level

Masters

Study Mode

On Campus

In today’s world, we are constantly bombarded by branding, messages and content. The ability to merge creativity with management is more crucial than ever. We know content is king, but how can you help your brand stand out? The Master in Creative Direction, Content & Branding is an intensive 10-month program that will help you conceive, drive and implement creative projects from the beginning to the end, helping you to understand the full creative process. The program equips you with the tools to craft compelling content and visual projects that resonate with audiences.



Along the way, you have several additional opportunities to deepen your professional skills:


  • Jumpstart your academic journey with the Common Core Period, where you’ll study alongside your peers in other Marketing, Communication & Sales programs. You’ll build the necessary foundational skills while networking and creating professional connections with a diverse group of classmates.
  • Enhance your expertise with additional certificates from prestigious organizations such as Salesforce, AWS and Google, or earn the coveted IE University Sustainability Certificate.
  • Participate in Global Immersion Week or Social Impact Week, with trips to London, Ghana, Amsterdam or South Africa, seeing the work of major industry players up close.
  • Sharpen your skills further during an additional three-month Career Sector Track. This phase is tailored to deepen your industry-specific knowledge in areas such as Marketing and Tech or Marketing for Consumer Goods, Luxury and Fashion.



*The 2025-2026 intake starts on September 8th.

Programme overview

Main Subject

Marketing

Degree

Other

Study Level

Masters

Study Mode

On Campus

In today’s world, we are constantly bombarded by branding, messages and content. The ability to merge creativity with management is more crucial than ever. We know content is king, but how can you help your brand stand out? The Master in Creative Direction, Content & Branding is an intensive 10-month program that will help you conceive, drive and implement creative projects from the beginning to the end, helping you to understand the full creative process. The program equips you with the tools to craft compelling content and visual projects that resonate with audiences.



Along the way, you have several additional opportunities to deepen your professional skills:


  • Jumpstart your academic journey with the Common Core Period, where you’ll study alongside your peers in other Marketing, Communication & Sales programs. You’ll build the necessary foundational skills while networking and creating professional connections with a diverse group of classmates.
  • Enhance your expertise with additional certificates from prestigious organizations such as Salesforce, AWS and Google, or earn the coveted IE University Sustainability Certificate.
  • Participate in Global Immersion Week or Social Impact Week, with trips to London, Ghana, Amsterdam or South Africa, seeing the work of major industry players up close.
  • Sharpen your skills further during an additional three-month Career Sector Track. This phase is tailored to deepen your industry-specific knowledge in areas such as Marketing and Tech or Marketing for Consumer Goods, Luxury and Fashion.



*The 2025-2026 intake starts on September 8th.

Admission Requirements

100+
7+

10 Months
Sep

  • Candidates are required to submit references or letter(s) of recommendation for acceptance
  • Candidates are required to submit an essay(s) for acceptance

Domestic
37,000 EUR
International
37,000 EUR

Scholarships

Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.

To help students navigate this challenging process, we recommend the following articles:

More programmes from the university

Postgrad Programmes 6571