Marketing BS Undergraduate Programme By Saunders College of Business at Rochester Institute of Technology |TopUniversities
Programme Duration

48 monthsProgramme duration

Tuitionfee

58,324 USDTuition Fee/year

Main Subject Area

MarketingMain Subject Area

Programme overview

Main Subject

Marketing

Degree

BS

Study Level

Undergraduate

Study Mode

On Campus

Marketing is a critical element in the success of modern business operations. The overall process of entering markets, creating value for customers, and developing profits is the fundamental challenge for the contemporary marketing manager. RIT’s marketing degree focuses on the complete business-consumer relationship, from internet marketing, social media, professional selling, international marketing, and consumer behavior. You’ll gain competencies in the technical skills of search engine optimization and data analytics as you gain a complete understanding of the dynamic field of marketing and its impact on an organization’s success.

Programme overview

Main Subject

Marketing

Degree

BS

Study Level

Undergraduate

Study Mode

On Campus

Marketing is a critical element in the success of modern business operations. The overall process of entering markets, creating value for customers, and developing profits is the fundamental challenge for the contemporary marketing manager. RIT’s marketing degree focuses on the complete business-consumer relationship, from internet marketing, social media, professional selling, international marketing, and consumer behavior. You’ll gain competencies in the technical skills of search engine optimization and data analytics as you gain a complete understanding of the dynamic field of marketing and its impact on an organization’s success.

Admission Requirements

22+
1590+
79+
6.5+
58+
A strong performance in a college preparatory program is expected.

4 Years
Jan
Sep

Domestic
58,324 USD
International
58,324 USD

Scholarships

Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.

To help students navigate this challenging process, we recommend the following articles:

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Frequently Asked Questions

Saunders College of Business is located in the green, beautiful suburbs of Rochester, New York, and offers features of a nearby major metropolitan city. On the southern shores of The Great Lakes and near the luxurious Finger Lakes Vineyards, Saunders is a day's drive to Toronto, New York City, Boston, Detroit, Washington D.C., and Philadelphia. Rochester is often cited as one of the top places to live in the United States, with one of the fastest growing housing markets, while offering a vibrant business environment with international companies and many emerging entrepreneurial companies.
Saunders provides the optimal mix of personal attention with top technology resources, a vibrant entrepreneurial campus, global campuses and a diverse international student body. Students study and develop career-lasting relationships with their peers and faculty across campus in the in arts, design, innovation, entrepreneurship, and technology and computer science. At Saunders, students come first. A dedicated staff of academic, career, and library advisors help coach students to achieve their career goals. They get personalized attention from accessible and supportive faculty who, as thought leaders, support their professional and personal growth and who get to know them by name. Industry advisory boards help ensure courses are continually updated to meet the needs of future employers, while board members serve as mentors and speakers.
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