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It trains graduates in Marketing who master the different disciplines that make up the study of consumer behavior, market research techniques, digital trends and data science analysis, through the application of logical thinking, the generation of creative business strategies, consistently argued and supported by teamwork, in order to support the commercial decision making of companies with an ethical vision and social commitment.
Graduate profile:
Integrates multidisciplinary work teams to complement their ideas and generate effective strategies that provide solutions to different business problems.
Presents the information obtained from market research clearly and concisely to analyze consumer and prosumer behavior.
Prepares marketing plans that respond to business needs, presenting written and supported executive reports.
Builds comprehensive business scenarios so that organizations can model the user shopping experience at offline and online points of sale.
Integrates companies' value proposition using digital platforms that guide consumers’ experiences and respond to different commercial demands.
Strategically plans the value of the commercial brand through creative elements to associate consumers’ lifestyles.
Uses oral and written expression through reports, essays, and briefs.
Programme overview
Main Subject
Marketing
Degree
Other
Study Level
Undergraduate
Study Mode
On Campus
It trains graduates in Marketing who master the different disciplines that make up the study of consumer behavior, market research techniques, digital trends and data science analysis, through the application of logical thinking, the generation of creative business strategies, consistently argued and supported by teamwork, in order to support the commercial decision making of companies with an ethical vision and social commitment.
Graduate profile:
Integrates multidisciplinary work teams to complement their ideas and generate effective strategies that provide solutions to different business problems.
Presents the information obtained from market research clearly and concisely to analyze consumer and prosumer behavior.
Prepares marketing plans that respond to business needs, presenting written and supported executive reports.
Builds comprehensive business scenarios so that organizations can model the user shopping experience at offline and online points of sale.
Integrates companies' value proposition using digital platforms that guide consumers’ experiences and respond to different commercial demands.
Strategically plans the value of the commercial brand through creative elements to associate consumers’ lifestyles.
Uses oral and written expression through reports, essays, and briefs.
Admission Requirements
4 Years
Jan
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
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Marketing (On-Campus)
Puebla Campus, Puebla, Mexico
48 monthsProgramme duration
MarketingMain Subject Area
Programme overview
Main Subject
Marketing
Degree
Other
Study Level
Undergraduate
Study Mode
On Campus
It trains graduates in Marketing who master the different disciplines that make up the study of consumer behavior, market research techniques, digital trends and data science analysis, through the application of logical thinking, the generation of creative business strategies, consistently argued and supported by teamwork, in order to support the commercial decision making of companies with an ethical vision and social commitment.
Graduate profile:
Programme overview
Main Subject
Marketing
Degree
Other
Study Level
Undergraduate
Study Mode
On Campus
It trains graduates in Marketing who master the different disciplines that make up the study of consumer behavior, market research techniques, digital trends and data science analysis, through the application of logical thinking, the generation of creative business strategies, consistently argued and supported by teamwork, in order to support the commercial decision making of companies with an ethical vision and social commitment.
Graduate profile:
Admission Requirements
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
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