Strategic Communication (ENG)

The Master's degree course in Strategic Communication is designed to train graduates who, in addition to having a solid knowledge of specialized techniques of business communication, have a strategic vision of the role that communication can play in different organizational contexts. The course aims at overcoming the tactical vision of communication, focused only on the acquisition of skills and technical know-how, in order to train professionals capable of holding managerial roles in the field of external and internal organizational communication and in that of public relations for companies and private and public organizations. The programme of studies therefore aims to develop analytical and decision-making skills for communication that are based on a solid knowledge of organisations and their processes, of business administration and, more generally, of management. It therefore aims to train graduates who are able to access the managerial level of the profession both in the communication directions of complex organizations and in the specialist areas of internal communication, media relations, crisis communication, marketing communication, financial communication and institutional communication, as well as to carry out free professional activities and to access professional careers within international public relations agencies and consulting companies in the field of communication.