Master of Science in Marketing Postgraduate Programme By The University of Hong Kong - HKU Business School |TopUniversities

Master of Science in Marketing

Location

HKU Main Campus, Hong Kong, Hong Kong SAR
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Programme Duration

24 monthsProgramme duration

Tuitionfee

51,026 USDTuition Fee/year

Application Deadline

12 Dec, 2025Application Deadline

Scholarship

1Scholarships

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University CTA

Programme overview

Main Subject

Marketing

Degree

MSc

Study Level

Masters

Study Mode

On Campus

The Master of Science in Marketing programme at the HKU Business School combines traditional marketing concepts and strategies with up-to-date digital analysis. The programme offers a comprehensive curriculum that combines marketing insights, analytical tools and decisions framework, and students will learn the best practices in top global firms, as well as local firms in Hong Kong, Mainland China and beyond. The focus is on learning how to understand the data and translate it into marketing decisions. Plenty of real-world business cases will be used to illustrate the marketing concepts and theories, and students will be required to apply the learned theories and concepts in exercises and projects. The school boasts a strong teaching faculty, many of whom are leaders in the latest marketing technological and digital-cultural trends, and students will have access to senior business practitioners, allowing them to gain an in-depth understanding of real world business.

Programme overview

Main Subject

Marketing

Degree

MSc

Study Level

Masters

Study Mode

On Campus

The Master of Science in Marketing programme at the HKU Business School combines traditional marketing concepts and strategies with up-to-date digital analysis. The programme offers a comprehensive curriculum that combines marketing insights, analytical tools and decisions framework, and students will learn the best practices in top global firms, as well as local firms in Hong Kong, Mainland China and beyond. The focus is on learning how to understand the data and translate it into marketing decisions. Plenty of real-world business cases will be used to illustrate the marketing concepts and theories, and students will be required to apply the learned theories and concepts in exercises and projects. The school boasts a strong teaching faculty, many of whom are leaders in the latest marketing technological and digital-cultural trends, and students will have access to senior business practitioners, allowing them to gain an in-depth understanding of real world business.

Admission Requirements

6+
80+
To be eligible for admission to the Master of Science in Marketing Programme, a candidate must: Hold a recognised degree or equivalent; Obtain statements from two referees, regarding his/her suitability for the Programme; and Obtain a TOEFL/IELTS score if you are not from an English-medium university. GMAT/GRE scores are not required, but a good GMAT/GRE score will be favourably considered and can be helpful for marginal cases. In general, applicants are not required to attend an interview during the admissions process. You may be invited to record and upload additional mandatory admission videos. 

12 Dec 2025
2 Years
Sep

  • Candidates are required to submit references or letter(s) of recommendation for acceptance

Domestic
51,026 USD
International
51,026 USD

Scholarships

HKU Business School Dean's Master Fellowship

HKU Business School Dean's Master Fellowship
Master Open

Value

$32051

Deadline

13 Feb 2026

Application requirements

QS Event Attendance is NOT required

Entry requirements

You must be admitted to this school to be awarded

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