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developed in collaboration with industry in response to a growing need for graduates with digital marketing skills
specialised digital classes develop a theoretical understanding and practical skills required to thrive in the continuously changing digital marketing workplace
curriculum reflects the growing demands of the emerging digital economy for a distinct learning experience
Why this course? Our MSc Digital Marketing Management Masters is delivered by Strathclyde Business School’s Department of Marketing. One of the first Marketing Departments established in the UK, with more than fifty years of internationally leading research, innovation and impact and global impact. Core to the programme is its industry relevance and responsiveness, as well as academic thinking, theories and cutting-edge marketing and management practice.
Key features of the course include:
a teaching team with extensive research and knowledge in digital marketing and fast-growing capability and engagement in digital transformation
high industry engagement, including hands-on experiences with digital and emerging media
a capstone Digital Transformative Project, working with local businesses through our Digital Marketing Clinic to plan and develop solutions for a digital marketing challenge
Our MSc Digital Marketing Management students come from a diverse range of backgrounds, which enhances the learning experience. You'll have the opportunity to study alongside students from other postgraduate programmes, embracing a spectrum of perspectives into the classroom.
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Study with us
developed in collaboration with industry in response to a growing need for graduates with digital marketing skills
specialised digital classes develop a theoretical understanding and practical skills required to thrive in the continuously changing digital marketing workplace
curriculum reflects the growing demands of the emerging digital economy for a distinct learning experience
Why this course? Our MSc Digital Marketing Management Masters is delivered by Strathclyde Business School’s Department of Marketing. One of the first Marketing Departments established in the UK, with more than fifty years of internationally leading research, innovation and impact and global impact. Core to the programme is its industry relevance and responsiveness, as well as academic thinking, theories and cutting-edge marketing and management practice.
Key features of the course include:
a teaching team with extensive research and knowledge in digital marketing and fast-growing capability and engagement in digital transformation
high industry engagement, including hands-on experiences with digital and emerging media
a capstone Digital Transformative Project, working with local businesses through our Digital Marketing Clinic to plan and develop solutions for a digital marketing challenge
Our MSc Digital Marketing Management students come from a diverse range of backgrounds, which enhances the learning experience. You'll have the opportunity to study alongside students from other postgraduate programmes, embracing a spectrum of perspectives into the classroom.
Admission Requirements
176+
6.5+
Academic requirements: Minimum second-class honours degree or overseas equivalent (view the entry requirements for your country) in marketing or business. Business-related degrees should include a significant marketing component.
Work experience: Work experience in digital marketing and/or management is advantageous, but not compulsory.
12 Months
Jan
Domestic
16,650 GBP
International
28,250 GBP
Scholarships
Strathclyde Business School Masters Scholarships for International Students - January 2026
Strathclyde Business School Masters Scholarships for International Students - January 2026
MSc Digital Marketing Management (January)
199, Cathedral Street, Glasgow, GB, Glasgow, United Kingdom
12 monthsProgramme duration
28,250 GBPTuition Fee/year
1Scholarships
MarketingMain Subject Area
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Why this course?
Our MSc Digital Marketing Management Masters is delivered by Strathclyde Business School’s Department of Marketing. One of the first Marketing Departments established in the UK, with more than fifty years of internationally leading research, innovation and impact and global impact. Core to the programme is its industry relevance and responsiveness, as well as academic thinking, theories and cutting-edge marketing and management practice.
Key features of the course include:
Our MSc Digital Marketing Management students come from a diverse range of backgrounds, which enhances the learning experience. You'll have the opportunity to study alongside students from other postgraduate programmes, embracing a spectrum of perspectives into the classroom.
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Why this course?
Our MSc Digital Marketing Management Masters is delivered by Strathclyde Business School’s Department of Marketing. One of the first Marketing Departments established in the UK, with more than fifty years of internationally leading research, innovation and impact and global impact. Core to the programme is its industry relevance and responsiveness, as well as academic thinking, theories and cutting-edge marketing and management practice.
Key features of the course include:
Our MSc Digital Marketing Management students come from a diverse range of backgrounds, which enhances the learning experience. You'll have the opportunity to study alongside students from other postgraduate programmes, embracing a spectrum of perspectives into the classroom.
Admission Requirements
Academic requirements: Minimum second-class honours degree or overseas equivalent (view the entry requirements for your country) in marketing or business. Business-related degrees should include a significant marketing component.
Work experience: Work experience in digital marketing and/or management is advantageous, but not compulsory.
Domestic
International
Scholarships
Strathclyde Business School Masters Scholarships for International Students - January 2026
Value
$16000
Deadline
12 Jan 2026
Application requirements
QS Event Attendance is NOT required
Entry requirements
You must be admitted to this school to be awarded
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