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Adhering to Zhejiang University’s (QS2024: 47th,C9 League) international teaching philosophy, Global Communication and Management (GCM)’s aims to train future entrepreneurs, leaders and policymakers with combinative management capabilities through critical understanding of China remarkable transformation through science & technology. The program is distinctive in its dual focus on practical training and academic research. Students will gain in-depth knowledge across multiple business domains (management, finance, accounting & economics, various aspects of communication practice) but will also have the opportunity to apply this knowledge in real-world settings through internships, case studies, and projects. The capstone of the program is an academic dissertation, allowing students to explore a specialized area of interest, contributing to both their personal and professional development. Our international students are also expected to serve as bridge between China, home country and the world.
Designed for aspiring professionals, students will acquire abilities upon graduation：
• Excel in financial and business analysis that lay foundation for managing/solving complex societal problem
• Develop effective cross cultural communication skills for academic and professional contexts. •Learn to think critically across a variety of subjects—fostering an informed, independent worldview with China experience.
Programme overview
Main Subject
Business and Management Studies
Degree
BBA
Study Level
Undergraduate
Study Mode
On Campus
Adhering to Zhejiang University’s (QS2024: 47th,C9 League) international teaching philosophy, Global Communication and Management (GCM)’s aims to train future entrepreneurs, leaders and policymakers with combinative management capabilities through critical understanding of China remarkable transformation through science & technology. The program is distinctive in its dual focus on practical training and academic research. Students will gain in-depth knowledge across multiple business domains (management, finance, accounting & economics, various aspects of communication practice) but will also have the opportunity to apply this knowledge in real-world settings through internships, case studies, and projects. The capstone of the program is an academic dissertation, allowing students to explore a specialized area of interest, contributing to both their personal and professional development. Our international students are also expected to serve as bridge between China, home country and the world.
Designed for aspiring professionals, students will acquire abilities upon graduation：
• Excel in financial and business analysis that lay foundation for managing/solving complex societal problem
• Develop effective cross cultural communication skills for academic and professional contexts. •Learn to think critically across a variety of subjects—fostering an informed, independent worldview with China experience.
Admission Requirements
4 Years
Sep-2026
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
The diversified academic lectures and rich cultural blended field trips are available for students onsite and online.
For the GCM program, the student to teacher ratio is 8 to 1, assuring that each student will be involved in the classroom and achieve academic progress.
Local mentors and international mentors are available to support students adapt to campus life in China.
Moreover, a diverse international student community at the international campus will make students’ life more colorful and help students assimilate into China easily
How to apply for GCM?
Applicants must log in to the International Student Application & Admission System of Zhejiang University (http://isinfosys.zju.edu.cn/recruit/login.shtml), clearly fill in and completely upload materials as required.
Should applicants provide HSK certificate?
The HSK certificate is not a prerequisite for applicants since GCM is an English-taught program. Applicants with basic Chinese language skills are recommended to apply for GCM.
How does the program team process the application documents? How long will applicants know the results?
Generally, after the applicant pays the application fee, his/her documents will be processed and evaluated by the GCM program team. An interview invitation will be sent to the applicant via email if he/she passes the evaluation part. The interview will be online. Normally, the team would inform the applicant of his/her interview result within 2 weeks after the interview.
Does the program provide scholarships for applicants?
All new students are eligible to apply for a ZIBS Entrance Scholarship. The scholarship will be awarded based on applicants’ transcripts in senior high school, interview performance and potential contributions.
Global Communication and Management (GCM)
Zhejiang University International Business School, Haining, China (Mainland)
# =61QS Subject Rankings
48 monthsProgramme duration
Business and Management StudiesMain Subject Area
Programme overview
Main Subject
Business and Management Studies
Degree
BBA
Study Level
Undergraduate
Study Mode
On Campus
Adhering to Zhejiang University’s (QS2024: 47th,C9 League) international teaching philosophy, Global Communication and Management (GCM)’s aims to train future entrepreneurs, leaders and policymakers with combinative management capabilities through critical understanding of China remarkable transformation through science & technology. The program is distinctive in its dual focus on practical training and academic research. Students will gain in-depth knowledge across multiple business domains (management, finance, accounting & economics, various aspects of communication practice) but will also have the opportunity to apply this knowledge in real-world settings through internships, case studies, and projects. The capstone of the program is an academic dissertation, allowing students to explore a specialized area of interest, contributing to both their personal and professional development. Our international students are also expected to serve as bridge between China, home country and the world.
Designed for aspiring professionals, students will acquire abilities upon graduation：
• Excel in financial and business analysis that lay foundation for managing/solving complex societal problem
• Develop effective cross cultural communication skills for academic and professional contexts.
•Learn to think critically across a variety of subjects—fostering an informed, independent worldview with China experience.
Programme overview
Main Subject
Business and Management Studies
Degree
BBA
Study Level
Undergraduate
Study Mode
On Campus
Adhering to Zhejiang University’s (QS2024: 47th,C9 League) international teaching philosophy, Global Communication and Management (GCM)’s aims to train future entrepreneurs, leaders and policymakers with combinative management capabilities through critical understanding of China remarkable transformation through science & technology. The program is distinctive in its dual focus on practical training and academic research. Students will gain in-depth knowledge across multiple business domains (management, finance, accounting & economics, various aspects of communication practice) but will also have the opportunity to apply this knowledge in real-world settings through internships, case studies, and projects. The capstone of the program is an academic dissertation, allowing students to explore a specialized area of interest, contributing to both their personal and professional development. Our international students are also expected to serve as bridge between China, home country and the world.
Designed for aspiring professionals, students will acquire abilities upon graduation：
• Excel in financial and business analysis that lay foundation for managing/solving complex societal problem
• Develop effective cross cultural communication skills for academic and professional contexts.
•Learn to think critically across a variety of subjects—fostering an informed, independent worldview with China experience.
Admission Requirements
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
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Frequently Asked Questions