Your input will help us improve your experience.You can close this popup to continue using the website or choose an option below to register in or login.
Strategic Marketing is about creating future-proof businesses that are able to create value for their customers, and make money in an ever-changing marketplace. This is a master's programme for people who like to communicate, and support their message with a thorough understanding of statistics and analysis to substantiate their communication to their targeted market. The programme will provide you with the academic and professional competence you need for managerial positions in marketing, both in Norway and abroad. Your understanding of digital platforms and new ways of reaching the market will be highly sought after.
The curriculum is advanced and innovative. Some of the most important topics in the programme include understanding the consumer's psychology and behaviour, marketing research and statistical methods, building strong brands in the goods and services markets, and the financial consequences of marketing investments.
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Strategic Marketing is about creating future-proof businesses that are able to create value for their customers, and make money in an ever-changing marketplace. This is a master's programme for people who like to communicate, and support their message with a thorough understanding of statistics and analysis to substantiate their communication to their targeted market. The programme will provide you with the academic and professional competence you need for managerial positions in marketing, both in Norway and abroad. Your understanding of digital platforms and new ways of reaching the market will be highly sought after.
The curriculum is advanced and innovative. Some of the most important topics in the programme include understanding the consumer's psychology and behaviour, marketing research and statistical methods, building strong brands in the goods and services markets, and the financial consequences of marketing investments.
Admission Requirements
158+
600+
90+
176+
62+
3.5+
6.5+
A successfully completed Bachelor’s degree (180 ECTS credits) in the field of business administration or marketing.
OR
A successfully completed Bachelor's degree (180 ECTS) with a specialisation (minimum 80 ECTS credits) in one of the following, provided that the combination of courses gives a good foundation for further studies within strategic marketing management.
01 Mar 2025
2 Years
Aug
Candidates are required to submit references or letter(s) of recommendation for acceptance
Candidates are required to submit an essay(s) for acceptance
Domestic
10,270 EUR
International
10,270 EUR
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Master of Science in Strategic Marketing Management
BI - Campus Oslo, Oslo, Norway
# 51-100QS Subject Rankings
24 monthsProgramme duration
10,270 EURTuition Fee/year
01 Mar, 2025Application Deadline
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Strategic Marketing is about creating future-proof businesses that are able to create value for their customers, and make money in an ever-changing marketplace. This is a master's programme for people who like to communicate, and support their message with a thorough understanding of statistics and analysis to substantiate their communication to their targeted market. The programme will provide you with the academic and professional competence you need for managerial positions in marketing, both in Norway and abroad. Your understanding of digital platforms and new ways of reaching the market will be highly sought after.
The curriculum is advanced and innovative. Some of the most important topics in the programme include understanding the consumer's psychology and behaviour, marketing research and statistical methods, building strong brands in the goods and services markets, and the financial consequences of marketing investments.
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Strategic Marketing is about creating future-proof businesses that are able to create value for their customers, and make money in an ever-changing marketplace. This is a master's programme for people who like to communicate, and support their message with a thorough understanding of statistics and analysis to substantiate their communication to their targeted market. The programme will provide you with the academic and professional competence you need for managerial positions in marketing, both in Norway and abroad. Your understanding of digital platforms and new ways of reaching the market will be highly sought after.
The curriculum is advanced and innovative. Some of the most important topics in the programme include understanding the consumer's psychology and behaviour, marketing research and statistical methods, building strong brands in the goods and services markets, and the financial consequences of marketing investments.
Admission Requirements
A successfully completed Bachelor’s degree (180 ECTS credits) in the field of business administration or marketing.
OR
A successfully completed Bachelor's degree (180 ECTS) with a specialisation (minimum 80 ECTS credits) in one of the following, provided that the combination of courses gives a good foundation for further studies within strategic marketing management.
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
More programmes from the university
Business and Management (2)
Bachelor of Business Administration (BBA)
Bachelor of Business Administration (BBA)
Bachelor of Digital Business
Bachelor of Digital Business
Engineering and Technology (2)
Bachelor of Data Science for Business
Bachelor of Data Science for Business
Business and Management (2)
BI-Luiss Joint Masters in Marketing
BI-Luiss Joint Masters in Marketing
Executive Master of Management in Energy
Executive Master of Management in Energy
MSc in Business Communication
MSc in Business Communication
Master in Accounting and Business Control/MSc in Business
Master in Accounting and Business Control/MSc in Business
Master in Economics/MSc in Business
Master in Economics/MSc in Business
Master in Finance/MSc in Business
Master in Finance/MSc in Business
Master in Logistics, Operations, and Supply Chain Management/MSc in Business
Master in Logistics, Operations, and Supply Chain Management/MSc in Business
Master in Marketing/MSc in Business
Master in Marketing/MSc in Business
Master in People and Business Development/MSc in Business
Master in People and Business Development/MSc in Business
Master in Strategy/MSc in Business
Master in Strategy/MSc in Business
Master of Science in Business
Master of Science in Business
Master of Science in Business Analytics
Master of Science in Business Analytics
Master of Science in Finance
Master of Science in Finance
Master of Science in Innovation and Entrepreneurship
Master of Science in Innovation and Entrepreneurship
Master of Science in Leadership and Organisational Psychology
Master of Science in Leadership and Organisational Psychology
Master of Science in Quantitative Finance
Master of Science in Quantitative Finance
Master of Science in Strategic Marketing Management
Master of Science in Strategic Marketing Management
Master of Science in Sustainable Finance
Master of Science in Sustainable Finance
Engineering and Technology (2)
MSc in Data Science for Business
MSc in Data Science for Business
Executive MBA (2)
Executive MBA
Executive MBA
Full-Time MBA (2)
BI-Fudan MBA Programme
BI-Fudan MBA Programme
Business and Management (2)
PhD - Economics
PhD - Economics
PhD - Finance
PhD - Finance
PhD - Leadership and Organisation
PhD - Leadership and Organisation
PhD - Marketing
PhD - Marketing
PhD - Strategy, Entrepreneurship and Innovation
PhD - Strategy, Entrepreneurship and Innovation
PhD in Accounting
PhD in Accounting
Social Sciences and Management (2)
PhD in Communication
PhD in Communication