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Have you ever wondered why certain brands become so famous and others die so quickly? Are you eager to understand why consumers behave differently towards the same product? Have you ever asked yourself what constitutes a successful marketing strategy, or why some companies know so much about you while others lose you after one purchase? If your answer to all, or any of the above is yes, then you belong here, in the CUD Marketing program. Marketing is an essential function to every successful business. In today’s competitive global business environment, the strategic positioning of products/services and brands is a critical factor in the sustainability and growth of virtually all organizations. Proactive organizations require marketing strategies that meet consumer demands, achieve competitive advantage, and ultimately enhance financial performance. The BBA in Marketing will prepare you to succeed in the ever-changing global business environment by helping you to develop an understanding of all aspects of the marketing function within an organization. You will be exposed to current theories and practices in consumer behavior, marketing research, sales, retailing, advertising and promotion, branding and e-marketing.
Programme overview
Main Subject
Marketing
Degree
BBA
Study Level
Undergraduate
Study Mode
On Campus
Have you ever wondered why certain brands become so famous and others die so quickly? Are you eager to understand why consumers behave differently towards the same product? Have you ever asked yourself what constitutes a successful marketing strategy, or why some companies know so much about you while others lose you after one purchase? If your answer to all, or any of the above is yes, then you belong here, in the CUD Marketing program. Marketing is an essential function to every successful business. In today’s competitive global business environment, the strategic positioning of products/services and brands is a critical factor in the sustainability and growth of virtually all organizations. Proactive organizations require marketing strategies that meet consumer demands, achieve competitive advantage, and ultimately enhance financial performance. The BBA in Marketing will prepare you to succeed in the ever-changing global business environment by helping you to develop an understanding of all aspects of the marketing function within an organization. You will be exposed to current theories and practices in consumer behavior, marketing research, sales, retailing, advertising and promotion, branding and e-marketing.
Admission Requirements
5+
61+
1. General Eligibility
a) Prospective students are welcome to apply for admission for CUD undergraduate programs if they
Are holders of UAE secondary education certificate with passing grade in all subjects
Fulfil specific requirements to the programs which are given below
b) Holders of a Non-UAE High School Certificate will be processed in accordance with Ministry of Higher Education and Scientific Research, UAE as follows:
The High School certificate is valid for admission to a public university of the country in which it was issued.
The High School certificate is obtained on completion of at least 12 years of schooling.
British System: Completion of Year 13 / Grade 12 of schooling
Equivalency Certificate is Issued by Ministry of Education in the UAE.
The High School Certificate is the highest level certificate if it is issued from a country that has two levels of High School Certificates.
2. English Language Proficiency Requirements
Applicants are exempt from the English proficiency test if they meet any of the following criteria:
a) Applicants from UAE Ministry of Education Curricula ( Advanced Track ):
A minimum score of 80% in the English subject during high school.
b) Applicants from Non-UAE Ministry of Education Curricula taught in English:
Provide official proof that English was the medium of instruction
c) Applicants Following Non-UAE Ministry of Education and Non-English Curricula:
Successfully complete an English remedial program determined by the university, or
Provide a valid English Language Proficiency Certificate with a minimum score of IELTS Academic (Band 5.0), TOEFL iBT (61), TOEFL ITP (500) or one of the standardized English language tests that is internationally recognized and approved by the Ministry of Education and Scientific Research, UAE.
4 Years
Jan
May
Domestic
19,391 USD
International
19,391 USD
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Bachelor of Business Administration in Marketing
Dubai Campus, Dubai, United Arab Emirates
48 monthsProgramme duration
19,391 USDTuition Fee/year
MarketingMain Subject Area
Programme overview
Main Subject
Marketing
Degree
BBA
Study Level
Undergraduate
Study Mode
On Campus
If your answer to all, or any of the above is yes, then you belong here, in the CUD Marketing program. Marketing is an essential function to every successful business. In today’s competitive global business environment, the strategic positioning of products/services and brands is a critical factor in the sustainability and growth of virtually all organizations. Proactive organizations require marketing strategies that meet consumer demands, achieve competitive advantage, and ultimately enhance financial performance.
The BBA in Marketing will prepare you to succeed in the ever-changing global business environment by helping you to develop an understanding of all aspects of the marketing function within an organization. You will be exposed to current theories and practices in consumer behavior, marketing research, sales, retailing, advertising and promotion, branding and e-marketing.
Programme overview
Main Subject
Marketing
Degree
BBA
Study Level
Undergraduate
Study Mode
On Campus
If your answer to all, or any of the above is yes, then you belong here, in the CUD Marketing program. Marketing is an essential function to every successful business. In today’s competitive global business environment, the strategic positioning of products/services and brands is a critical factor in the sustainability and growth of virtually all organizations. Proactive organizations require marketing strategies that meet consumer demands, achieve competitive advantage, and ultimately enhance financial performance.
The BBA in Marketing will prepare you to succeed in the ever-changing global business environment by helping you to develop an understanding of all aspects of the marketing function within an organization. You will be exposed to current theories and practices in consumer behavior, marketing research, sales, retailing, advertising and promotion, branding and e-marketing.
Admission Requirements
a) Prospective students are welcome to apply for admission for CUD undergraduate programs if they
b) Holders of a Non-UAE High School Certificate will be processed in accordance with Ministry of Higher Education and Scientific Research, UAE as follows:
2. English Language Proficiency Requirements
Applicants are exempt from the English proficiency test if they meet any of the following criteria:
a) Applicants from UAE Ministry of Education Curricula ( Advanced Track ):
b) Applicants from Non-UAE Ministry of Education Curricula taught in English:
c) Applicants Following Non-UAE Ministry of Education and Non-English Curricula:
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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