Your input will help us improve your experience.You can close this popup to continue using the website or choose an option below to register in or login.
The online Master of Science in Strategic Marketing Communications program from Fordham University’s AACSB-accredited Gabelli School of Business is seeking professionals who want to build on their existing knowledge of the media industry through new strategies, tools, and ideas. Through the program, you will learn to create meaningful engagement between brands and consumers as you explore integrated strategies related to market research analysis, consumer insights, and corporate communications. Our highly focused curriculum will prepare you with the latest approaches and techniques in advertising and marketing, media strategy, public relations, and consumer behavior. As a student, you will: Learn a range of strategic advantages for adopting new media technologies, Develop effective market research techniques and gain consumer insights into brand behavior, Plan and execute compelling advertising campaigns, AND Understand the underlying motivations that drive the behavior of digital consumers.
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
Online
The online Master of Science in Strategic Marketing Communications program from Fordham University’s AACSB-accredited Gabelli School of Business is seeking professionals who want to build on their existing knowledge of the media industry through new strategies, tools, and ideas. Through the program, you will learn to create meaningful engagement between brands and consumers as you explore integrated strategies related to market research analysis, consumer insights, and corporate communications. Our highly focused curriculum will prepare you with the latest approaches and techniques in advertising and marketing, media strategy, public relations, and consumer behavior. As a student, you will: Learn a range of strategic advantages for adopting new media technologies, Develop effective market research techniques and gain consumer insights into brand behavior, Plan and execute compelling advertising campaigns, AND Understand the underlying motivations that drive the behavior of digital consumers.
Admission Requirements
7+
100+
There are no minimum required GMAT/GRE scores or GPA. Candidates are evaluated on a case-by-case basis.
1 Year
Aug
Domestic
76,050 USD
International
76,050 USD
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
MS in Online Strategic Marketing Communications
Gabelli School of Business, New York City, United States
12 monthsProgramme duration
76,050 USDTuition Fee/year
MarketingMain Subject Area
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
Online
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
Online
Admission Requirements
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
More programmes from the university
Business and Management (2)
Accounting Information Systems
Accounting Information Systems
Accounting: Public Accountancy (150-credit)
Accounting: Public Accountancy (150-credit)
Accounting: Public Accounting (120-credit)
Accounting: Public Accounting (120-credit)
Applied Accounting and Finance
Applied Accounting and Finance
Business Administration (paired with a primary concentration)
Business Administration (paired with a primary concentration)
Finance
Finance
Global Business (paired with a primary concentration)
Global Business (paired with a primary concentration)
Marketing
Marketing
Engineering and Technology (2)
Information Systems
Information Systems
Business and Management (3)
MBA / JD
MBA / JD
MBA / MSIS
MBA / MSIS
MBA / MST
MBA / MST
MS in Accounting
MS in Accounting
MS in Business Analytics
MS in Business Analytics
MS in Finance
MS in Finance
MS in Management
MS in Management
MS in Marketing Intelligence
MS in Marketing Intelligence
MS in Online Global Finance
MS in Online Global Finance
MS in Online Management
MS in Online Management
MS in Online Strategic Marketing Communications
MS in Online Strategic Marketing Communications
MS in Quantitative Finance
MS in Quantitative Finance
MS in Taxation
MS in Taxation
Engineering and Technology (3)
MS in Information Technology
MS in Information Technology
Social Sciences and Management (3)
MS in Applied Statistics and Decision-Making
MS in Applied Statistics and Decision-Making
MS in Media Management
MS in Media Management
Executive MBA (3)
Executive MBA
Executive MBA
Full-Time MBA (3)
Full-Time Cohort MBA
Full-Time Cohort MBA
Part-Time MBA (3)
Professional MBA
Professional MBA