Your input will help us improve your experience.You can close this popup to continue using the website or choose an option below to register in or login.
The marketing challenges of tomorrow will consist in understanding digital marketing and the omnichannel approach to make the decisions that will capture value from your customers and create value for your company. In this specialisation, you will find out what digital marketing is from a customer-centric perspective as well as how to implement an omnichannel strategy to manage a growing digital culture. You will focus on developing and implementing tools to improve the consumer experience and increase your sales. Last but not least, you will deal with applying creativity to innovate when defining meaningful and useful metrics.
OBJECTIVES:
Understand what digital marketing and an omnichannel strategy is.
Drive digital marketing strategies through a customer-centricity approach.
Implement an omnichannel strategy focused on the customer journey.
Define creative and innovative digital metrics to measure the customer experience within your organisation.
The marketing challenges of tomorrow will consist in understanding digital marketing and the omnichannel approach to make the decisions that will capture value from your customers and create value for your company. In this specialisation, you will find out what digital marketing is from a customer-centric perspective as well as how to implement an omnichannel strategy to manage a growing digital culture. You will focus on developing and implementing tools to improve the consumer experience and increase your sales. Last but not least, you will deal with applying creativity to innovate when defining meaningful and useful metrics.
OBJECTIVES:
Understand what digital marketing and an omnichannel strategy is.
Drive digital marketing strategies through a customer-centricity approach.
Implement an omnichannel strategy focused on the customer journey.
Define creative and innovative digital metrics to measure the customer experience within your organisation.
Admission Requirements
88+
6+
2.5+
English Scores :
MSc en 1 an : 790 TOEIC, 65 ICIMS, 88 TOEFL, 6 IELTS, 110 Duolingo English Test, Cambridge B2.
MSc en 2 ans : 750 TOEIC, 65 ICIMS, 80 TOEFL, 6 IELTS, 105 Duolingo English Test, Cambridge B2.
2 Years
Sep
Candidates are required to submit references or letter(s) of recommendation for acceptance
Candidates are required to submit an essay(s) for acceptance
Domestic
16,500 USD
International
16,500 USD
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
MSc Digital Marketing & Omnichannel Strategy
MBS School of Business - Campus Montpellier, Montpellier, France
24 monthsProgramme duration
16,500 USDTuition Fee/year
MarketingMain Subject Area
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
MSc Digital Marketing & Omnichannel Strategy
The marketing challenges of tomorrow will consist in understanding digital marketing and the omnichannel approach to make the decisions that will capture value from your customers and create value for your company. In this specialisation, you will find out what digital marketing is from a customer-centric perspective as well as how to implement an omnichannel strategy to manage a growing digital culture. You will focus on developing and implementing tools to improve the consumer experience and increase your sales. Last but not least, you will deal with applying creativity to innovate when defining meaningful and useful metrics.
OBJECTIVES:
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
MSc Digital Marketing & Omnichannel Strategy
The marketing challenges of tomorrow will consist in understanding digital marketing and the omnichannel approach to make the decisions that will capture value from your customers and create value for your company. In this specialisation, you will find out what digital marketing is from a customer-centric perspective as well as how to implement an omnichannel strategy to manage a growing digital culture. You will focus on developing and implementing tools to improve the consumer experience and increase your sales. Last but not least, you will deal with applying creativity to innovate when defining meaningful and useful metrics.
OBJECTIVES:
Admission Requirements
English Scores :
MSc en 2 ans : 750 TOEIC, 65 ICIMS, 80 TOEFL, 6 IELTS, 105 Duolingo English Test, Cambridge B2.
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
More programmes from the university
Business and Management (1)
Bachelor of International Business Administration (BIBA)
Bachelor of International Business Administration (BIBA)
Business and Management (2)
Grande Ecole Programme (Master)
Grande Ecole Programme (Master)
MSc Digital Marketing & Omnichannel Strategy
MSc Digital Marketing & Omnichannel Strategy
MSc Digital Transformation & Business Consulting
MSc Digital Transformation & Business Consulting
MSc Fintech & Digital Finance
MSc Fintech & Digital Finance
MSc Global Business Management
MSc Global Business Management
MSc Global Finance
MSc Global Finance
MSc Human Resource Management
MSc Human Resource Management
MSc International Business
MSc International Business
MSc Luxury Marketing in a Sustainable World
MSc Luxury Marketing in a Sustainable World
MSc Management de la Banque
MSc Management de la Banque
MSc Marketing & Business Development
MSc Marketing & Business Development
MSc Supply Chain & Purchase
MSc Supply Chain & Purchase
MSc Supply Chain Management
MSc Supply Chain Management
Msc Complex Project Management
Msc Complex Project Management
Engineering and Technology (2)
MSc Big Data & Artificial Intelligence for Business
MSc Big Data & Artificial Intelligence for Business
Executive MBA (1)
Executive MBA
Executive MBA
Business and Management (1)
Digital Doctorate in Business Administration (DDBA)
Digital Doctorate in Business Administration (DDBA)
Doctorate in Business Administration (DBA)
Doctorate in Business Administration (DBA)