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The Master of Science in Marketing Research and Analytics (MSMRA) program at the Broad College is a STEM-certified master’s program that prepares individuals for careers in marketing research with a strong emphasis on creating insights, applying advanced analytics, and leveraging emerging AI methods.
The program achieves this through developing expertise in research strategy and design, advanced analytical techniques, AI-driven methodologies, and emerging technologies shaping the future of marketing insights ensuring students gain real-world experience through applied insights and analytics projects, predictive modeling, and the use of automation tools and techniques to become the next generation of leaders in the insights and analytics industry.
Whether you prefer an in-person or an online format, the MSMRA program options provide you with real-world application of knowledge and a tailor-made learning experience.
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
The Master of Science in Marketing Research and Analytics (MSMRA) program at the Broad College is a STEM-certified master’s program that prepares individuals for careers in marketing research with a strong emphasis on creating insights, applying advanced analytics, and leveraging emerging AI methods.
The program achieves this through developing expertise in research strategy and design, advanced analytical techniques, AI-driven methodologies, and emerging technologies shaping the future of marketing insights ensuring students gain real-world experience through applied insights and analytics projects, predictive modeling, and the use of automation tools and techniques to become the next generation of leaders in the insights and analytics industry.
Whether you prefer an in-person or an online format, the MSMRA program options provide you with real-world application of knowledge and a tailor-made learning experience.
Admission Requirements
12 Months
Aug
Candidates are required to submit references or letter(s) of recommendation for acceptance
Candidates are required to submit an essay(s) for acceptance
Domestic (Out of State)
39,500 USD
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
M.S. in Marketing Research and Analytics
651 N. Shaw Lane, Room M100, East Lansing, MI 48824, East Lansing, United States
12 monthsProgramme duration
MarketingMain Subject Area
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
The program achieves this through developing expertise in research strategy and design, advanced analytical techniques, AI-driven methodologies, and emerging technologies shaping the future of marketing insights ensuring students gain real-world experience through applied insights and analytics projects, predictive modeling, and the use of automation tools and techniques to become the next generation of leaders in the insights and analytics industry.
Whether you prefer an in-person or an online format, the MSMRA program options provide you with real-world application of knowledge and a tailor-made learning experience.
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
The program achieves this through developing expertise in research strategy and design, advanced analytical techniques, AI-driven methodologies, and emerging technologies shaping the future of marketing insights ensuring students gain real-world experience through applied insights and analytics projects, predictive modeling, and the use of automation tools and techniques to become the next generation of leaders in the insights and analytics industry.
Whether you prefer an in-person or an online format, the MSMRA program options provide you with real-world application of knowledge and a tailor-made learning experience.
Admission Requirements
Domestic (Out of State)
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
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