Sport, Media and Culture, BA (Hons) 36 months Undergraduate Programme By Swansea University |TopUniversities
Subject Ranking

# 51-100QS Subject Rankings

Programme Duration

36 monthsProgramme duration

Tuitionfee

18,400 GBPTuition Fee/year

Application Deadline

27 Aug, 2025Application Deadline

Programme overview

Main Subject

Sports-Related Subjects

Degree

BA

Study Level

Undergraduate

Study Mode

On Campus

Our Sport, Media and Culture, BA (Hons) degree programme equips you with the skills for a future career as a professional sports content creator and communicator across the contemporary sports mediascape.



This highly practical course allows you to study subjects such as sports journalism, sports commentary, and sports promotion. Through the study of theoretical constructs such as fandom, sports journalism, national identity and sports narratives, students will see how our abiding interest in sport has shaped how we view the world. Students will always develop a robust understanding of the contemporary sports mediascape.



Changes in how we consume sport means that the traditional legacy media model (newspapers, TV broadcasts, radio) has been hugely interrupted, with many sports organisations now opting to communicate directly with fans. Simply knowing how to write a match report or interview the triumphant winner and the beaten rival is no longer enough.



With all this in mind, this course has been developed to ensure you will graduate as a skilled and competent sports content creator, equipped with journalistic skills, and adept at creating and promoting multi-media sports-focused content, from podcasts to match reports and from sports commentary to promotional sports communication strategies.

Programme overview

Main Subject

Sports-Related Subjects

Degree

BA

Study Level

Undergraduate

Study Mode

On Campus

Our Sport, Media and Culture, BA (Hons) degree programme equips you with the skills for a future career as a professional sports content creator and communicator across the contemporary sports mediascape.



This highly practical course allows you to study subjects such as sports journalism, sports commentary, and sports promotion. Through the study of theoretical constructs such as fandom, sports journalism, national identity and sports narratives, students will see how our abiding interest in sport has shaped how we view the world. Students will always develop a robust understanding of the contemporary sports mediascape.



Changes in how we consume sport means that the traditional legacy media model (newspapers, TV broadcasts, radio) has been hugely interrupted, with many sports organisations now opting to communicate directly with fans. Simply knowing how to write a match report or interview the triumphant winner and the beaten rival is no longer enough.



With all this in mind, this course has been developed to ensure you will graduate as a skilled and competent sports content creator, equipped with journalistic skills, and adept at creating and promoting multi-media sports-focused content, from podcasts to match reports and from sports commentary to promotional sports communication strategies.

Admission Requirements

32+
Our standard entry requirement is ABB-BBC or equivalent. All offers are made following a review of the application form, predicted/achieved grades and subjects, the reference and personal statement. We also accept a range of advanced level qualifications including: International Baccalaureate 32; Welsh Baccalaureate - grade equivalent to A-level; Access to Higher Education and Open University qualifications, and Extended Project.

27 Aug 2025
3 Years
Sep

Domestic
9,535 GBP
International
18,400 GBP

Scholarships

Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.

To help students navigate this challenging process, we recommend the following articles:

More programmes from the university

Undergrad Programmes 586