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If you're detail-oriented and want to develop your analysis skills to capitalise on this data revolution, this MA Marketing Analytics Master's degree is ideal. You'll gain the knowledge and skills to apply data analytics in a marketing context, and uncover insights that help businesses create value for customers. You'll learn how to measure performance of marketing campaigns, uncover opportunities for boosting marketing performance, get a rich understanding of customers, and understand competitors. You'll also get a grounding in core marketing theories and models, and have the chance to establish your own marketing agency, working with the local business community. The future belongs to agile businesses that are equipped to act on the right data insights, at the right time. You'll graduate with the know-how and practical experience to do this for prospective employers.
Programme overview
Main Subject
Marketing
Degree
MA
Study Level
Masters
Study Mode
On Campus
If you're detail-oriented and want to develop your analysis skills to capitalise on this data revolution, this MA Marketing Analytics Master's degree is ideal. You'll gain the knowledge and skills to apply data analytics in a marketing context, and uncover insights that help businesses create value for customers. You'll learn how to measure performance of marketing campaigns, uncover opportunities for boosting marketing performance, get a rich understanding of customers, and understand competitors. You'll also get a grounding in core marketing theories and models, and have the chance to establish your own marketing agency, working with the local business community. The future belongs to agile businesses that are equipped to act on the right data insights, at the right time. You'll graduate with the know-how and practical experience to do this for prospective employers.
Admission Requirements
6.5+
176+
61+
91+
A second-class honours degree or equivalent professional experience and/or qualifications, such as the Chartered Institute of Marketing Diploma in Marketing.
1 Year
Sep
Domestic
11,400 GBP
International
17,900 GBP
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Marketing Analytics MA
City Centre Campus, Portsmouth, United Kingdom
12 monthsProgramme duration
17,900 GBPTuition Fee/year
MarketingMain Subject Area
Programme overview
Main Subject
Marketing
Degree
MA
Study Level
Masters
Study Mode
On Campus
Programme overview
Main Subject
Marketing
Degree
MA
Study Level
Masters
Study Mode
On Campus
Admission Requirements
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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International Development BA (Hons)
International Development BA (Hons) (Sandwich with Work Placement)
International Development BA (Hons) (Sandwich with Work Placement)
International Development and Languages BA (Hons) (with Language Year Abroad)
International Development and Languages BA (Hons) (with Language Year Abroad)
International Development with Sociology BA (Hons)
International Development with Sociology BA (Hons)
International Development with Sociology BA (Hons) (Sandwich with Work Placement)
International Development with Sociology BA (Hons) (Sandwich with Work Placement)
International Relations BA (Hons)
International Relations BA (Hons)
International Relations BA (Hons) (Sandwich with Work Placement)
International Relations BA (Hons) (Sandwich with Work Placement)
International Relations and Languages BA (Hons) (with Language Year Abroad)
International Relations and Languages BA (Hons) (with Language Year Abroad)
International Relations and Politics BA (Hons)
International Relations and Politics BA (Hons)
International Relations and Politics BA (Hons) (Sandwich with Work Placement)
International Relations and Politics BA (Hons) (Sandwich with Work Placement)
International Relations with History BA (Hons)
International Relations with History BA (Hons)
International Relations with History BA (Hons) (Sandwich with Work Placement)
International Relations with History BA (Hons) (Sandwich with Work Placement)
International Relations with International Development BA (Hons)
International Relations with International Development BA (Hons)
International Relations with International Development BA (Hons) (Sandwich with Work Placement)
International Relations with International Development BA (Hons) (Sandwich with Work Placement)
Journalism BA (Hons)
Journalism BA (Hons)
Journalism BA (Hons) (Sandwich with Work Placement)
Journalism BA (Hons) (Sandwich with Work Placement)
Journalism with Creative Writing BA (Hons)
Journalism with Creative Writing BA (Hons)
Journalism with Creative Writing BA (Hons) (Sandwich with Work Placement)
Journalism with Creative Writing BA (Hons) (Sandwich with Work Placement)
Journalism with Media Studies BA (Hons)
Journalism with Media Studies BA (Hons)
Journalism with Media Studies BA (Hons) (Sandwich with Work Placement)
Journalism with Media Studies BA (Hons) (Sandwich with Work Placement)
Law LLB (Hons)
Law LLB (Hons)
Law LLB (Hons) (Sandwich with Work Placement)
Law LLB (Hons) (Sandwich with Work Placement)
Law with Business LLB (Hons)
Law with Business LLB (Hons)
Law with Business LLB (Hons) (Sandwich with Work Placement)
Law with Business LLB (Hons) (Sandwich with Work Placement)
Law with Criminology LLB (Hons)
Law with Criminology LLB (Hons)
Law with Criminology LLB (Hons) (Sandwich with Work Placement)
Law with Criminology LLB (Hons) (Sandwich with Work Placement)
Law with Legal Practice LLB (Hons)
Law with Legal Practice LLB (Hons)
Law with Legal Practice LLB (Hons) (Sandwich with Work Placement)
Law with Legal Practice LLB (Hons) (Sandwich with Work Placement)
Media Studies BA (Hons)
Media Studies BA (Hons)
Media Studies BA (Hons) (Sandwich with Work Placement)
Media Studies BA (Hons) (Sandwich with Work Placement)
Media and Communication with Foundation Year BA (Hons)
Media and Communication with Foundation Year BA (Hons)
Media and Communication with Foundation Year BA (Hons) (Sandwich with Work Placement)
Media and Communication with Foundation Year BA (Hons) (Sandwich with Work Placement)
Photography BA (Hons)
Photography BA (Hons)
Photography BA (Hons) (Sandwich with Work Placement)
Photography BA (Hons) (Sandwich with Work Placement)
Policing and Investigation (Distance Learning) BSc (Hons)
Policing and Investigation (Distance Learning) BSc (Hons)
Politics BA (Hons)
Politics BA (Hons)
Politics BA (Hons) (Sandwich with Work Placement)
Politics BA (Hons) (Sandwich with Work Placement)
Primary Education with Qualified Teacher Status BEd (Hons)
Primary Education with Qualified Teacher Status BEd (Hons)
Professional Policing BSc (Hons)
Professional Policing BSc (Hons)
Professional Policing BSc (Hons) (Sandwich with Work Placement)
Professional Policing BSc (Hons) (Sandwich with Work Placement)
Risk and Security Management (Distance Learning) BSc (Hons)
Risk and Security Management (Distance Learning) BSc (Hons)
Social Work BSc (Hons)
Social Work BSc (Hons)
Sociology BSc (Hons)
Sociology BSc (Hons)
Sociology BSc (Hons) (Sandwich with Work Placement)
Sociology BSc (Hons) (Sandwich with Work Placement)
Sociology with Criminology BSc (Hons)
Sociology with Criminology BSc (Hons)
Sociology with Criminology BSc (Hons) (Sandwich with Work Placement)
Sociology with Criminology BSc (Hons) (Sandwich with Work Placement)
Sociology with Media Studies BSc (Hons)
Sociology with Media Studies BSc (Hons)
Sociology with Media Studies BSc (Hons) (Sandwich with Work Placement)
Sociology with Media Studies BSc (Hons) (Sandwich with Work Placement)
Sociology with Psychology BSc (Hons)
Sociology with Psychology BSc (Hons)
Sociology with Psychology BSc (Hons) (Sandwich with Work Placement)
Sociology with Psychology BSc (Hons) (Sandwich with Work Placement)
Sport Management (Top-Up) Bsc (Hons)
Sport Management (Top-Up) Bsc (Hons)
Sport and Exercise Psychology BSc (Hons)
Sport and Exercise Psychology BSc (Hons)
Sport and Exercise Psychology BSc (Hons) (Sandwich with Work Placement)
Sport and Exercise Psychology BSc (Hons) (Sandwich with Work Placement)
Sport and Exercise Science BSc (Hons)
Sport and Exercise Science BSc (Hons)
Sport and Exercise Science BSc (Hons) (Sandwich with Work Placement)
Sport and Exercise Science BSc (Hons) (Sandwich with Work Placement)
Sport, Health, and Exercise Sciences (Dual Degree) Bsc (Hons) (with Year Abroad)
Sport, Health, and Exercise Sciences (Dual Degree) Bsc (Hons) (with Year Abroad)
Sports Coaching (Top-Up) Bsc (Hons)
Sports Coaching (Top-Up) Bsc (Hons)
Sports Management and Development BSc (Hons)
Sports Management and Development BSc (Hons)
Sports Management and Development BSc (Hons) (Sandwich with Work Placement)
Sports Management and Development BSc (Hons) (Sandwich with Work Placement)
Television Production BA (Hons)
Television Production BA (Hons)
Television Production BA (Hons) (Sandwich with Work Placement)
Television Production BA (Hons) (Sandwich with Work Placement)
Virtual and Augmented Reality BSc (Hons)
Virtual and Augmented Reality BSc (Hons)
Virtual and Augmented Reality BSc (Hons) (Sandwich with Work Placement)
Virtual and Augmented Reality BSc (Hons) (Sandwich with Work Placement)
Arts and Humanities (6)
Applied Linguistics and TESOL MA
Applied Linguistics and TESOL MA
Applied Linguistics and TESOL MA (Distance Learning)
Applied Linguistics and TESOL MA (Distance Learning)
Architecture MArch
Architecture MArch
Conservation Architecture MA
Conservation Architecture MA
Creative Industries MRes
Creative Industries MRes
Creative Writing MA
Creative Writing MA
Fashion and Textiles MA
Fashion and Textiles MA
Graphic Design MA
Graphic Design MA
Illustration MA
Illustration MA
Interior Architecture and Design MA
Interior Architecture and Design MA
Music Technology MSc
Music Technology MSc
Naval History (Distance Learning) MA
Naval History (Distance Learning) MA
Quantity Surveying MSc
Quantity Surveying MSc
Sustainable Cities MA
Sustainable Cities MA
Theatre: Socially Engaged Practice MA
Theatre: Socially Engaged Practice MA
Translation Studies MA
Translation Studies MA
Translation Studies MA (Distance Learning)
Translation Studies MA (Distance Learning)
Victorian Gothic: History, Literature and Culture MA (Distance Learning)
Victorian Gothic: History, Literature and Culture MA (Distance Learning)
Business and Management (6)
Accounting and Data Analytics MSc
Accounting and Data Analytics MSc
Accounting and Finance MSc
Accounting and Finance MSc
Business Communication for International Leadership MA
Business Communication for International Leadership MA
Business and Management MSc
Business and Management MSc
Digital Business Management MSc
Digital Business Management MSc
Digital Marketing MA
Digital Marketing MA
Economics, Finance and Banking MSc
Economics, Finance and Banking MSc
Fashion Marketing (with Professional Experience) MA
Fashion Marketing (with Professional Experience) MA
Fashion Marketing MA
Fashion Marketing MA
Finance MSc
Finance MSc
Forensic Accounting MSc
Forensic Accounting MSc
Forensic Accounting MSc (2 years Part-Time Distance Learning)
Forensic Accounting MSc (2 years Part-Time Distance Learning)
Forensic Accounting MSc (30 months Part-Time Distance Learning)
Forensic Accounting MSc (30 months Part-Time Distance Learning)
Forensic Accounting MSc (Full-Time Distance Learning)
Forensic Accounting MSc (Full-Time Distance Learning)
Innovation Management and Entrepreneurship MSc
Innovation Management and Entrepreneurship MSc
Innovation Management and Entrepreneurship MSc (Distance Learning)
Innovation Management and Entrepreneurship MSc (Distance Learning)
Innovation Management and Entrepreneurship MSc (Sandwich with Work Placement)
Innovation Management and Entrepreneurship MSc (Sandwich with Work Placement)
International Business and Management MSc
International Business and Management MSc
International Finance and Banking MSc
International Finance and Banking MSc
International Marketing MA
International Marketing MA
Leadership and Management (Top-Up) MSc
Leadership and Management (Top-Up) MSc
Marketing Analytics MA
Marketing Analytics MA
Project Management MSc
Project Management MSc
Project Management for Construction MSc (Distance Learning)
Project Management for Construction MSc (Distance Learning)
Risk, Crisis and Resilience Management MSc
Risk, Crisis and Resilience Management MSc
Risk, Crisis and Resilience Management MSc (Distance Learning)
Risk, Crisis and Resilience Management MSc (Distance Learning)
Strategic Quality Management MSc (Distance Learning)
Strategic Quality Management MSc (Distance Learning)
Engineering and Technology (6)
Advanced Manufacturing MSc (January start)
Advanced Manufacturing MSc (January start)
Advanced Manufacturing MSc (September start)
Advanced Manufacturing MSc (September start)
Building Information Management MSc
Building Information Management MSc
Building Information Management MSc (Distance Learning)
Building Information Management MSc (Distance Learning)
Civil Engineering MSc
Civil Engineering MSc
Computer Network Administration and Management MSc (January start)
Computer Network Administration and Management MSc (January start)
Computer Network Administration and Management MSc (September start)
Computer Network Administration and Management MSc (September start)
Construction Project Management MSc
Construction Project Management MSc
Data Analytics MSc
Data Analytics MSc
Data Analytics MSc (Distance Learning)
Data Analytics MSc (Distance Learning)
Electronic and Electrical Engineering MSc (January start)
Electronic and Electrical Engineering MSc (January start)
Electronic and Electrical Engineering MSc (September start)
Electronic and Electrical Engineering MSc (September start)
Energy and Power Systems Management MSc (February start)
Energy and Power Systems Management MSc (February start)
Energy and Power Systems Management MSc (October start)
Energy and Power Systems Management MSc (October start)
Engineering Geology MSc
Engineering Geology MSc
Engineering Management MSc (February/January start)
Engineering Management MSc (February/January start)
Engineering Management MSc (September start)
Engineering Management MSc (September start)
Information Systems MSc (January start)
Information Systems MSc (January start)
Information Systems MSc (September start)
Information Systems MSc (September start)
Mechanical Engineering MSc (February start)
Mechanical Engineering MSc (February start)
Mechanical Engineering MSc (October start)
Mechanical Engineering MSc (October start)
Life Sciences and Medicine (6)
Advanced Aesthetic and Restorative Dentistry (Top-Up) MSc (Distance Learning)
Advanced Aesthetic and Restorative Dentistry (Top-Up) MSc (Distance Learning)
Biotechnology MSc
Biotechnology MSc
Forensic Psychology MSc
Forensic Psychology MSc
Health Psychology MSc
Health Psychology MSc
Medical Biotechnology MSc
Medical Biotechnology MSc
Physician Associate Studies MSc
Physician Associate Studies MSc
Physiotherapy (Pre-Registration) MSc
Physiotherapy (Pre-Registration) MSc
Psychology and Learning Disability MSc (Distance Learning)
Psychology and Learning Disability MSc (Distance Learning)
Science and Health MRes
Science and Health MRes
Natural Sciences (6)
Applied Aquatic Biology MSc
Applied Aquatic Biology MSc
Coastal and Marine Resource Management MSc
Coastal and Marine Resource Management MSc
Environmental Geology and Land Contamination MSc
Environmental Geology and Land Contamination MSc
Geographical Information Systems MSc
Geographical Information Systems MSc
Geological and Environmental Hazards MSc
Geological and Environmental Hazards MSc
Social Sciences and Management (6)
Clinical Exercise Science MSc
Clinical Exercise Science MSc
Computer Animation MSc
Computer Animation MSc
Computer Games Technology MSc
Computer Games Technology MSc
Corporate Governance and Law / Grad.CG LLM
Corporate Governance and Law / Grad.CG LLM
Creative Technologies MA
Creative Technologies MA
Creative Technologies MSc
Creative Technologies MSc
Criminal Psychology MSc
Criminal Psychology MSc
Criminal Psychology MSc (Distance Learning)
Criminal Psychology MSc (Distance Learning)
Crisis and Disaster Management MSc
Crisis and Disaster Management MSc
Cyber Security and Digital Forensics MSc (Distance Learning)
Cyber Security and Digital Forensics MSc (Distance Learning)
Cyber Security and Forensic Information Technology MSc
Cyber Security and Forensic Information Technology MSc
Digital Media MSc
Digital Media MSc
Economic Crime MSc
Economic Crime MSc
Economic Crime MSc (Distance Learning)
Economic Crime MSc (Distance Learning)
Education Studies MA
Education Studies MA
Education Studies MA (Distance Learning)
Education Studies MA (Distance Learning)
Educational Leadership and Management MSc
Educational Leadership and Management MSc
Educational Leadership and Management MSc (Distance Learning)
Educational Leadership and Management MSc (Distance Learning)
Film and Television MSc
Film and Television MSc
Forensic Investigation MSc
Forensic Investigation MSc
Global Human Resource Management MSc (Distance Learning)
Global Human Resource Management MSc (Distance Learning)
Human Resource Development Top-Up MSc
Human Resource Development Top-Up MSc
Human Resource Management MSc
Human Resource Management MSc
Human Resource Management Top-Up MSc
Human Resource Management Top-Up MSc
Humanities and Social Sciences MRes
Humanities and Social Sciences MRes
Humanities and Social Sciences MRes (Distance Learning)
Humanities and Social Sciences MRes (Distance Learning)
International Development MSc (Distance Learning)
International Development MSc (Distance Learning)
International Human Resource Management MSc
International Human Resource Management MSc
International Relations MA
International Relations MA
International Relations MA (Distance Learning)
International Relations MA (Distance Learning)
International Relations and Politics MA
International Relations and Politics MA
Journalism (Distance Learning) MA
Journalism (Distance Learning) MA
Law LLM
Law LLM
Law and LegalTech LLM
Law and LegalTech LLM
Logistics and Supply Chain Management MSc (January start)
Logistics and Supply Chain Management MSc (January start)
Logistics and Supply Chain Management MSc (September start)
Logistics and Supply Chain Management MSc (September start)
Media and Communication MA
Media and Communication MA
Occupational Health and Safety Management MSc
Occupational Health and Safety Management MSc
Occupational Health, Safety and Environmental Management MSc
Occupational Health, Safety and Environmental Management MSc
Photography MA
Photography MA
Public Administration MPA (Distance Learning)
Public Administration MPA (Distance Learning)
Real Estate Management MSc
Real Estate Management MSc
Social Work MSc
Social Work MSc
Sport Management MSc (with Mandatory Work Based Learning Element)
Sport Management MSc (with Mandatory Work Based Learning Element)
Sport and Exercise Psychology MSc
Sport and Exercise Psychology MSc
Sports Performance MSc
Sports Performance MSc
Strength, Conditioning and Rehabilitation MSc
Strength, Conditioning and Rehabilitation MSc
TESOL Leadership and Management MA (Distance Learning)
TESOL Leadership and Management MA (Distance Learning)
Part-Time MBA (1)
Strategic Leadership MBA
Strategic Leadership MBA