Programme overview

Main Subject

Marketing

Degree

MSc

Study Level

Masters

Study Mode

On Campus

The master’s program in Marketing provides our graduates with the necessary knowledge and skills to gain a thorough understanding of the challenges, customer-focused business and non-profit organizations are confronted with. Marketing traditionally helps these firms in creating value by identifying the needs of their customers and providing them with innovative products and services.But in a globalized world that is changing rapidly, there are several new developments which affect current and future marketing practices, like the rise and importance of social media, the mobile first approach, and a unified multi-step-customer journey. The WU Marketing MSc prepares you for this challenging environment by combining cutting-edge theory and practical applications. Students aquire the skills to create, communicate, and deliver value through customized products and services.

It has reached an outstanding 12th place in the QS World University Rankings for Masters in Marketing 2025.

5 reasons to study Marketing at WU:

You will acquire essential analytical and creative marketing skills
You will be part of an international student community
QS Masters in Marketing Ranking 2020: 9th place
You will get in contact with many major companies and corporate partners
You will have excellent career opportunities

Application and admission

Every year, the rolling admissions for our English-taught master’s programs open on September, 1st for the start of the following year. We have three priority deadlines, and we advise international students to apply as early as possible so that they can arrange their Visa and language tests.

Priority deadline I: October, 8th (Results are expected to be available by mid-December)
Priority deadline II: January, 8th (Results are expected to be available by the end of March)
Priority deadline III: March, 8th (Results are expected to be available by mid-June)

Tuition Fees

As a general rule, these tuition fees are compulsory for all students at all Austrian universities. However, tuition fees can be waived permanently or temporarily for certain groups of students under certain conditions: https://www.wu.ac.at/en/students/administrative-information/tuition-fees-students-union-oeh-dues/

Programme overview

Main Subject

Marketing

Degree

MSc

Study Level

Masters

Study Mode

On Campus

The master’s program in Marketing provides our graduates with the necessary knowledge and skills to gain a thorough understanding of the challenges, customer-focused business and non-profit organizations are confronted with. Marketing traditionally helps these firms in creating value by identifying the needs of their customers and providing them with innovative products and services.But in a globalized world that is changing rapidly, there are several new developments which affect current and future marketing practices, like the rise and importance of social media, the mobile first approach, and a unified multi-step-customer journey. The WU Marketing MSc prepares you for this challenging environment by combining cutting-edge theory and practical applications. Students aquire the skills to create, communicate, and deliver value through customized products and services.

It has reached an outstanding 12th place in the QS World University Rankings for Masters in Marketing 2025.

5 reasons to study Marketing at WU:

You will acquire essential analytical and creative marketing skills
You will be part of an international student community
QS Masters in Marketing Ranking 2020: 9th place
You will get in contact with many major companies and corporate partners
You will have excellent career opportunities

Application and admission

Every year, the rolling admissions for our English-taught master’s programs open on September, 1st for the start of the following year. We have three priority deadlines, and we advise international students to apply as early as possible so that they can arrange their Visa and language tests.

Priority deadline I: October, 8th (Results are expected to be available by mid-December)
Priority deadline II: January, 8th (Results are expected to be available by the end of March)
Priority deadline III: March, 8th (Results are expected to be available by mid-June)

Tuition Fees

As a general rule, these tuition fees are compulsory for all students at all Austrian universities. However, tuition fees can be waived permanently or temporarily for certain groups of students under certain conditions: https://www.wu.ac.at/en/students/administrative-information/tuition-fees-students-union-oeh-dues/

Admission Requirements

Various specific requirements apply to each program, these must be demonstrated during the application process, as well as your aptitude for the program. Requirements include amongst others:

completion of a relevant degree program
examinations in relevant areas, e.g. Business, Economics, Mathematics, etc.
proof of aptitude, e.g. GMAT, letter of recommendation, etc.
excellent proficiency in English

Application Deadline

08 Mar 2026

Program Duration

2 Years

Starting Month(s)

Oct

Scholarships

Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.

To help students navigate this challenging process, we recommend the following articles: