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Earning a Master’s degree in Integrated Marketing Communication (IMC) from Emerson will give you the tools to understand how consumers think, make decisions, and act on these decisions. You will learn how to use these tools to create strategic, targeted communications that build meaningful connections between consumers and the brands they choose. The IMC program will provide opportunities to work directly with clients, develop solutions to address consumer problems, and create marketing and communication initiatives that build strong bonds between organizations and their markets. As an IMC student, you’ll also have the chance to: Conduct research and analyze data to identify marketing challenges and opportunities Develop marketing and communication plans that connect to measurable business objectives and integrate elements of digital advertising, social media, PR, promotion, branding, direct marketing, and more Customize your program through electives based on your interests and experiences Collaborate and create persuasive presentations that demonstrate how your plans will positively influence an organization’s standing in the markets served
Programme overview
Main Subject
Communication and Media Studies
Study Level
Masters
Earning a Master’s degree in Integrated Marketing Communication (IMC) from Emerson will give you the tools to understand how consumers think, make decisions, and act on these decisions. You will learn how to use these tools to create strategic, targeted communications that build meaningful connections between consumers and the brands they choose. The IMC program will provide opportunities to work directly with clients, develop solutions to address consumer problems, and create marketing and communication initiatives that build strong bonds between organizations and their markets. As an IMC student, you’ll also have the chance to: Conduct research and analyze data to identify marketing challenges and opportunities Develop marketing and communication plans that connect to measurable business objectives and integrate elements of digital advertising, social media, PR, promotion, branding, direct marketing, and more Customize your program through electives based on your interests and experiences Collaborate and create persuasive presentations that demonstrate how your plans will positively influence an organization’s standing in the markets served
Admission Requirements
7+
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Master of Arts in Integrated Marketing Communication
24 monthsProgramme duration
Communication and Media StudiesMain Subject Area
Programme overview
Main Subject
Communication and Media Studies
Study Level
Masters
Programme overview
Main Subject
Communication and Media Studies
Study Level
Masters
Admission Requirements
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
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Scholarship Applications: Frequently Asked Questions
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