Bachelor of Science in Marketing - Market Research Track 48 months Undergraduate Programme By Fordham University |TopUniversities
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Bachelor of Science in Marketing - Market Research Track

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Programme Duration

48 monthsProgramme duration

Main Subject Area

MarketingMain Subject Area

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Programme overview

Main Subject

Marketing

Degree

Other

Study Level

Undergraduate

We designed the marketing major for creative thinkers with broad interests-key characteristics for success in the field. You’ll study the how and the why of consumer buying habits through economics, psychology, sociology, anthropology, statistics, and mathematics. You’ll study distribution, pricing, and preparation of goods and services. And you’ll develop the communications tools you need to reach people. Our program is loaded with opportunities to apply the concepts you learn. The leadership program brings marketing executives to Fordham to work with you on everything from case studies to job fairs. You can travel to Kenya in our Fair Trade course to meet artisans and manufacturers whose products you’ll market and sell in the U.S. You’ll learn more than marketing here. You’ll also study philosophy, theology, literature, languages, ethics, mathematics, science, and the performing arts through Fordham’s common core curriculum, the centerpiece of our liberal arts education. You’ll graduate with a marketing degree well prepared for a range of careers in: Advertising Brand and product management Direct and interactive marketing Market research Marketing careers in service industries Public relations Retailing Sales and sales management

Programme overview

Main Subject

Marketing

Degree

Other

Study Level

Undergraduate

We designed the marketing major for creative thinkers with broad interests-key characteristics for success in the field. You’ll study the how and the why of consumer buying habits through economics, psychology, sociology, anthropology, statistics, and mathematics. You’ll study distribution, pricing, and preparation of goods and services. And you’ll develop the communications tools you need to reach people. Our program is loaded with opportunities to apply the concepts you learn. The leadership program brings marketing executives to Fordham to work with you on everything from case studies to job fairs. You can travel to Kenya in our Fair Trade course to meet artisans and manufacturers whose products you’ll market and sell in the U.S. You’ll learn more than marketing here. You’ll also study philosophy, theology, literature, languages, ethics, mathematics, science, and the performing arts through Fordham’s common core curriculum, the centerpiece of our liberal arts education. You’ll graduate with a marketing degree well prepared for a range of careers in: Advertising Brand and product management Direct and interactive marketing Market research Marketing careers in service industries Public relations Retailing Sales and sales management

Admission Requirements

7+
Other English language requirements: Paper-based TOEFL of 575 or higher ; CAE (Cambridge English Advanced) score of 67 or higher ; PTE-A (Pearson Test of English-Academic) of 62 or higher.

Jan-2000

Domestic
0 USD
International
0 USD

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