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The programme aims provides you with the specialist skills, industry knowledge and expertise necessary for a successful career in a niche and innovative industry. You’ll study a range of topics, providing a breadth of knowledge and understanding of marketing specifically related to luxury brands, with a focus on critical insights into luxury consumer behaviour, luxury branding and marketing communications and examination of legal aspects of branding within a luxury context. There is also an opportunity to complete a work placement, volunteering work, desk based consultancy or even study abroad.
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
The programme aims provides you with the specialist skills, industry knowledge and expertise necessary for a successful career in a niche and innovative industry. You’ll study a range of topics, providing a breadth of knowledge and understanding of marketing specifically related to luxury brands, with a focus on critical insights into luxury consumer behaviour, luxury branding and marketing communications and examination of legal aspects of branding within a luxury context. There is also an opportunity to complete a work placement, volunteering work, desk based consultancy or even study abroad.
MSc Luxury Marketing
GCU London, London, United Kingdom
24 monthsProgramme duration
1Scholarships
MarketingMain Subject Area
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Admission Requirements
Scholarships
New to GCU Postgraduate Regional Scholarship
Value
10% tuition fee waiver
Deadline
31 Jan 2026
Application requirements
QS Event Attendance is NOT required
Entry requirements
You must be admitted to this school to be awarded
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