Programme overview

Main Subject

Business and Management Studies

Degree

BSc

Study Level

Undergraduate

Study Mode

On Campus

The Bachelor of Science in International Business and Innovative Communication degree programme is a four-year programme designed to provide students with the fundamental information and abilities needed to succeed in today's ever-changing business world. It is designed to satisfy the needs of students who want to pursue careers that include business management, global market dynamics, and cross-cultural communication. Students will learn how to use a variety of resources and strategies to communicate effectively with a wide range of stakeholders, including customers, employees, and partners. IBIC is divided into three major academic areas: communication, language and culture, and business management. It covers areas including business management, international trade, communicative technology, innovative content creation, and data analytics, offering students an in-depth understanding of the global business and communication environments. Graduates will be well-prepared for a wide range of positions, including digital marketing managers, social media specialists, communication coordinators, and public relations professionals. The program of study is taught in English and consists of both theoretical and practical courses. Students will develop their creativity, critical thinking, and problem-solving abilities required to excel in today's dynamic and fast-changing business environment. All students are required to complete a six-month internship in or outside Macao in the third year. In the final year, they are required to complete a thesis or a project.

Programme overview

Main Subject

Business and Management Studies

Degree

BSc

Study Level

Undergraduate

Study Mode

On Campus

The Bachelor of Science in International Business and Innovative Communication degree programme is a four-year programme designed to provide students with the fundamental information and abilities needed to succeed in today's ever-changing business world. It is designed to satisfy the needs of students who want to pursue careers that include business management, global market dynamics, and cross-cultural communication. Students will learn how to use a variety of resources and strategies to communicate effectively with a wide range of stakeholders, including customers, employees, and partners. IBIC is divided into three major academic areas: communication, language and culture, and business management. It covers areas including business management, international trade, communicative technology, innovative content creation, and data analytics, offering students an in-depth understanding of the global business and communication environments. Graduates will be well-prepared for a wide range of positions, including digital marketing managers, social media specialists, communication coordinators, and public relations professionals. The program of study is taught in English and consists of both theoretical and practical courses. Students will develop their creativity, critical thinking, and problem-solving abilities required to excel in today's dynamic and fast-changing business environment. All students are required to complete a six-month internship in or outside Macao in the third year. In the final year, they are required to complete a thesis or a project.

Admission Requirements

IELTS

5.5+

TOEFL

59+

Candidates must fulfil one of the following criteria: Form 6, Grade 12 graduates or equivalent, OR currently attending Form 6, Grade 12 or equivalent, OR aged 23 or above by 1 September 2024. Mainland China ID card holders should refer to Mainland Applicant webpage.

Program Duration

4 Years

Starting Month(s)

Aug

Domestic

Starts from

4,690 USD

International

Starts from

9,115 USD

Scholarships

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Mong-Há Campus, Macao, Macau SAR

48 monthsProgramme duration

9,115 USDTuition Fee/year

Business and Management StudiesMain Subject Area

Programme overview

Main Subject

Degree

Study Level

Study Mode

Programme overview

Main Subject

Degree

Study Level

Study Mode

Admission Requirements

Exam Scores

Important Dates

Tuition Fee

Domestic

International

Scholarships

Scholarships

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