Programme overview

Main Subject

Marketing

Degree

BSc

Study Level

Undergraduate

Study Mode

On Campus

Bachelor of Science in Marketing and Brand Management is a four-year degree programme, offering knowledge and skills in marketing operation and brand management, in both physical and digital format. The programme aims at preparing learners for their future careers in the marketing industry with upward developing potential, via 1) preparing learners with business basics such as accounting, economics, language and communication skills, and digital competence; 2) cultivating problem identifying and solving skills in the marketing and brand management settings; 3) developing a sustainable, innovative and strategic way of thinking in the marketing and brand management context. Upon graduation, the learners will be able to operate and manage a brand in a sustainable manner, offer innovative business solutions to clients, and even pursue an entrepreneurial career by developing new brand from scratch where opportunities exist, in tourism destinations. The programme available in both English and Chinese medium, and it adopts a blended learning mode, integrating theoretical learning in classrooms and practical learning in labs and industry operational sites. In addition, marketing projects with real clients are a shining part of the programme. All students are required to complete a six-month internship programme in or outside Macao in their third year of study. Furthermore, final year students are required to complete a thesis or a capstone project.

Programme overview

Main Subject

Marketing

Degree

BSc

Study Level

Undergraduate

Study Mode

On Campus

Bachelor of Science in Marketing and Brand Management is a four-year degree programme, offering knowledge and skills in marketing operation and brand management, in both physical and digital format. The programme aims at preparing learners for their future careers in the marketing industry with upward developing potential, via 1) preparing learners with business basics such as accounting, economics, language and communication skills, and digital competence; 2) cultivating problem identifying and solving skills in the marketing and brand management settings; 3) developing a sustainable, innovative and strategic way of thinking in the marketing and brand management context. Upon graduation, the learners will be able to operate and manage a brand in a sustainable manner, offer innovative business solutions to clients, and even pursue an entrepreneurial career by developing new brand from scratch where opportunities exist, in tourism destinations. The programme available in both English and Chinese medium, and it adopts a blended learning mode, integrating theoretical learning in classrooms and practical learning in labs and industry operational sites. In addition, marketing projects with real clients are a shining part of the programme. All students are required to complete a six-month internship programme in or outside Macao in their third year of study. Furthermore, final year students are required to complete a thesis or a capstone project.

Admission Requirements

TOEFL

59+

IELTS

5.5+

Candidates must fulfil one of the following criteria: Form 6, Grade 12 graduates or equivalent, OR currently attending Form 6, Grade 12 or equivalent, OR aged 23 or above by 1 September 2024. Mainland China ID card holders should refer to Mainland Applicant webpage.

Program Duration

4 Years

Starting Month(s)

Aug

Domestic

Starts from

4,690 USD

International

Starts from

9,115 USD

Scholarships

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Mong-Há Campus, Macao, Macau SAR

48 monthsProgramme duration

9,115 USDTuition Fee/year

MarketingMain Subject Area

Programme overview

Main Subject

Degree

Study Level

Study Mode

Programme overview

Main Subject

Degree

Study Level

Study Mode

Admission Requirements

Exam Scores

Important Dates

Tuition Fee

Domestic

International

Scholarships

Scholarships

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