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With a BBA in Advertising and Integrated Marketing Communications from Pace’s Lubin School of Business, you can rise above the competition at the largest and most innovative agencies, firms, and publishing houses in the world—many of which have headquarters right here in New York. As an advertising and integrated marketing communications professional, you'll have both the conceptual background and tools to plan marketing campaigns that will lead to the success of your organization and your own career. Whether your career takes off at a corporation, financial institution, or at one of the vibrant and exciting advertising or marketing agencies in New York City, you'll be prepared for a lifetime of success in a wide variety of settings. Lubin's Advertising and Integrated Marketing Communications program will equip you with the knowledge and skills covering a broad spectrum of marketing activities—from conception to the delivery of products or services and virtually everything in between. Courses cover traditional, social, mobile, and digital marketing media.
Programme overview
Main Subject
Marketing
Degree
BBA
Study Level
Undergraduate
Study Mode
On Campus
With a BBA in Advertising and Integrated Marketing Communications from Pace’s Lubin School of Business, you can rise above the competition at the largest and most innovative agencies, firms, and publishing houses in the world—many of which have headquarters right here in New York. As an advertising and integrated marketing communications professional, you'll have both the conceptual background and tools to plan marketing campaigns that will lead to the success of your organization and your own career. Whether your career takes off at a corporation, financial institution, or at one of the vibrant and exciting advertising or marketing agencies in New York City, you'll be prepared for a lifetime of success in a wide variety of settings. Lubin's Advertising and Integrated Marketing Communications program will equip you with the knowledge and skills covering a broad spectrum of marketing activities—from conception to the delivery of products or services and virtually everything in between. Courses cover traditional, social, mobile, and digital marketing media.
Admission Requirements
54+
80+
6.5+
To be eligible for admission applicants must submit the following required documents: Application & Fee, Identification, Letters of Recommendation, A Written Essay/Personal Statement, Course Descriptions, Official Test Scores and Official Transcripts.
4 Years
Sep
Domestic
53,290 USD
International
78,078 USD
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Marketing, Advertising and Integrated Marketing Communications, BBA
New York City Campus, New York, United States
48 monthsProgramme duration
78,078 USDTuition Fee/year
MarketingMain Subject Area
Programme overview
Main Subject
Marketing
Degree
BBA
Study Level
Undergraduate
Study Mode
On Campus
Programme overview
Main Subject
Marketing
Degree
BBA
Study Level
Undergraduate
Study Mode
On Campus
Admission Requirements
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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