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Today, public relations encompasses much more than writing press releases and pitch letters; it requires mastery of the digital landscape including Facebook, Twitter, YouTube, and Instagram, now hallmarks of public relations. Pace’s innovative BS in Public Relations teaches you the concepts and techniques of public relations, and advances your knowledge of the creative strategies and the legal and ethical issues associated with the profession of public relations. You will emerge prepared to enter into a career in public relations, and equipped to navigate the ever-changing media and communications landscape. Course topics include public relations campaigns, celebrity PR, crisis communications, event planning for PR, PR research, writing PR copy, and case studies in public relations, where you will analyze successful and failed strategies.
Programme overview
Main Subject
Communication and Media Studies
Degree
BS
Study Level
Undergraduate
Study Mode
On Campus
Today, public relations encompasses much more than writing press releases and pitch letters; it requires mastery of the digital landscape including Facebook, Twitter, YouTube, and Instagram, now hallmarks of public relations. Pace’s innovative BS in Public Relations teaches you the concepts and techniques of public relations, and advances your knowledge of the creative strategies and the legal and ethical issues associated with the profession of public relations. You will emerge prepared to enter into a career in public relations, and equipped to navigate the ever-changing media and communications landscape. Course topics include public relations campaigns, celebrity PR, crisis communications, event planning for PR, PR research, writing PR copy, and case studies in public relations, where you will analyze successful and failed strategies.
Admission Requirements
54+
6.5+
80+
To be eligible for admission applicants must submit the following required documents: Application & Fee, Identification, Letters of Recommendation, A Written Essay/Personal Statement, Course Descriptions, Official Test Scores and Official Transcripts.
4 Years
Sep
Domestic
53,290 USD
International
78,078 USD
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Public Relations, BS
Westchester Campus, Westchester, United States
48 monthsProgramme duration
78,078 USDTuition Fee/year
Communication and Media StudiesMain Subject Area
Programme overview
Main Subject
Communication and Media Studies
Degree
BS
Study Level
Undergraduate
Study Mode
On Campus
Programme overview
Main Subject
Communication and Media Studies
Degree
BS
Study Level
Undergraduate
Study Mode
On Campus
Admission Requirements
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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