Your input will help us improve your experience.You can close this popup to continue using the website or choose an option below to register in or login.
Marketing is the process of delivering consumer satisfaction through the creation and exchange of products. Career opportunities in marketing are found in manufacturing, wholesaling and retailing, marketing research, and in the promotional areas of advertising and personal selling. Undergraduate Business Foundation: Demonstrate critical thinking and analytical skills; Demonstrate competent oral and written communication skills; Demonstrate competent leadership skills; Demonstrate understanding of the body of knowledge encompassed by the UG Business Foundation courses. Marketing (MKTG): Students will show excellent communication skills; Students will understand and be able to apply the "marketing concept"; Students will understand and be able to apply the principles of segmentation, targeting, positioning, and differentiation as keys to marketing strategy.
Programme overview
Main Subject
Business and Management Studies
Degree
Other
Study Level
Undergraduate
Marketing is the process of delivering consumer satisfaction through the creation and exchange of products. Career opportunities in marketing are found in manufacturing, wholesaling and retailing, marketing research, and in the promotional areas of advertising and personal selling. Undergraduate Business Foundation: Demonstrate critical thinking and analytical skills; Demonstrate competent oral and written communication skills; Demonstrate competent leadership skills; Demonstrate understanding of the body of knowledge encompassed by the UG Business Foundation courses. Marketing (MKTG): Students will show excellent communication skills; Students will understand and be able to apply the "marketing concept"; Students will understand and be able to apply the principles of segmentation, targeting, positioning, and differentiation as keys to marketing strategy.
Admission Requirements
7+
Jan-2000
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Bachelor of Arts in Business Administration in Marketing
48 monthsProgramme duration
Business and Management StudiesMain Subject Area
Programme overview
Main Subject
Business and Management Studies
Degree
Other
Study Level
Undergraduate
Programme overview
Main Subject
Business and Management Studies
Degree
Other
Study Level
Undergraduate
Admission Requirements
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
More programmes from the university
Arts and Humanities (6)
BA in Art History
BA in Art History
BA in Digital Design
BA in Digital Design
BA in English Literature
BA in English Literature
BA in French
BA in French
BA in History
BA in History
BA in Interdisciplinary Arts with a Specialization in Music
BA in Interdisciplinary Arts with a Specialization in Music
BA in Interdisciplinary Arts with a Specialization in Photography
BA in Interdisciplinary Arts with a Specialization in Photography
BA in Interdisciplinary Arts with a Specialization in Theatre
BA in Interdisciplinary Arts with a Specialization in Theatre
BA in Interdisciplinary Arts with a Specialization in Visual Arts
BA in Interdisciplinary Arts with a Specialization in Visual Arts
BA in Philosophy
BA in Philosophy
BA in Spanish
BA in Spanish
BA in Visual Art
BA in Visual Art
Bachelor of Arts in Theatre
Bachelor of Arts in Theatre
Bachelor of Music in String Performance
Bachelor of Music in String Performance
Business and Management (6)
BA in Interdisciplinary Arts with a Specialization in Arts Leadership
BA in Interdisciplinary Arts with a Specialization in Arts Leadership
BA in Organizational Leadership
BA in Organizational Leadership
BA in Strategic Communications
BA in Strategic Communications
Bachelor of Arts in Business Administration in Accounting
Bachelor of Arts in Business Administration in Accounting
Bachelor of Arts in Business Administration in Finance
Bachelor of Arts in Business Administration in Finance
Bachelor of Arts in Business Administration in Individualized Major
Bachelor of Arts in Business Administration in Individualized Major
Bachelor of Arts in Business Administration in International Business
Bachelor of Arts in Business Administration in International Business
Bachelor of Arts in Business Administration in Management
Bachelor of Arts in Business Administration in Management
Bachelor of Arts in Business Administration in Marketing
Bachelor of Arts in Business Administration in Marketing
Bachelor of Science in Computer Science (BSCS) - Specialization in Business
Bachelor of Science in Computer Science (BSCS) - Specialization in Business
Engineering and Technology (6)
BA in Computer Science
BA in Computer Science
BA in Digital Technology and Cultures
BA in Digital Technology and Cultures
Bachelor of Science in Civil Engineering
Bachelor of Science in Civil Engineering
Bachelor of Science in Civil Engineering - Environmental Specialization
Bachelor of Science in Civil Engineering - Environmental Specialization
Bachelor of Science in Computer Science
Bachelor of Science in Computer Science
Bachelor of Science in Electrical Engineering
Bachelor of Science in Electrical Engineering
Bachelor of Science in Electrical Engineering with Computer Engineering Specialization
Bachelor of Science in Electrical Engineering with Computer Engineering Specialization
Bachelor of Science in Mechanical Engineering
Bachelor of Science in Mechanical Engineering
Life Sciences and Medicine (6)
BA in Biology
BA in Biology
BA in Biology - Specialization in Humanities for Teaching
BA in Biology - Specialization in Humanities for Teaching
BA in Cultural Anthropology
BA in Cultural Anthropology
BA in Psychology
BA in Psychology
BS in Biology
BS in Biology
BS in Cell and Molecular Biology
BS in Cell and Molecular Biology
BS in Marine and Conservation Biology
BS in Marine and Conservation Biology
BS in Psychology
BS in Psychology
Bachelor of Science in Biochemistry
Bachelor of Science in Biochemistry
Bachelor of Science in Diagnostic Ultrasound
Bachelor of Science in Diagnostic Ultrasound
Bachelor of Science in Nursing
Bachelor of Science in Nursing
Natural Sciences (6)
BA in Chemistry
BA in Chemistry
BA in Chemistry - Specialization in Humanities for Teaching
BA in Chemistry - Specialization in Humanities for Teaching
BA in Environmental Studies with a Specialization in Ecological Systems
BA in Environmental Studies with a Specialization in Ecological Systems
BA in Environmental Studies with a Specialization in Environmental Education and Communication
BA in Environmental Studies with a Specialization in Environmental Education and Communication
BA in Environmental Studies with a Specialization in Politics, Policy, and Justice
BA in Environmental Studies with a Specialization in Politics, Policy, and Justice
BA in Environmental Studies with a Specialization in Urban Sustainability
BA in Environmental Studies with a Specialization in Urban Sustainability
BA in Mathematics
BA in Mathematics
BA in Mathematics - Specialization in Humanities for Teaching
BA in Mathematics - Specialization in Humanities for Teaching
BA in Physics
BA in Physics
BA in Physics - Specialization in Humanities for Teaching
BA in Physics - Specialization in Humanities for Teaching
BS in Mathematics
BS in Mathematics
Bachelor of Science in Chemistry
Bachelor of Science in Chemistry
Bachelor of Science in Computer Science (BSCS) - Specialization in Mathematics
Bachelor of Science in Computer Science (BSCS) - Specialization in Mathematics
Bachelor of Science in Environmental Science
Bachelor of Science in Environmental Science
Bachelor of Science in Mathematics - Specialization in Actuarial Mathematics
Bachelor of Science in Mathematics - Specialization in Actuarial Mathematics
Bachelor of Science in Mathematics - Specialization in Applied Mathematics
Bachelor of Science in Mathematics - Specialization in Applied Mathematics
Bachelor of Science in Physics
Bachelor of Science in Physics
Social Sciences and Management (6)
BA in Asian Studies
BA in Asian Studies
BA in Communication Studies
BA in Communication Studies
BA in Criminal Justice with Administration of Justice Specialty
BA in Criminal Justice with Administration of Justice Specialty
BA in Criminal Justice with Criminology and Criminal Justice Theory Specialization
BA in Criminal Justice with Criminology and Criminal Justice Theory Specialization
BA in Criminal Justice with Forensic Psychology Specialization
BA in Criminal Justice with Forensic Psychology Specialization
BA in Criminal Justice with Forensic Science Specialization
BA in Criminal Justice with Forensic Science Specialization
BA in English - Creative Writing
BA in English - Creative Writing
BA in Film Studies
BA in Film Studies
BA in Interdisciplinary Liberal Studies
BA in Interdisciplinary Liberal Studies
BA in Interdisciplinary Liberal Studies with a Specialization in Elementary Education
BA in Interdisciplinary Liberal Studies with a Specialization in Elementary Education
BA in International Studies
BA in International Studies
BA in Journalism
BA in Journalism
BA in Political Science
BA in Political Science
BA in Political Science with Specialization in Legal Studies
BA in Political Science with Specialization in Legal Studies
BA in Sociology
BA in Sociology
BA in Women and Gender Studies
BA in Women and Gender Studies
BS in Criminal Justice with Forensic Psychology Specialization
BS in Criminal Justice with Forensic Psychology Specialization
BS in Criminal Justice with Forensic Science Specialization
BS in Criminal Justice with Forensic Science Specialization
BS in Sport and Exercise Science
BS in Sport and Exercise Science
Bachelor of Arts in Business Administration in Business Economics
Bachelor of Arts in Business Administration in Business Economics
Bachelor of Arts in Economics
Bachelor of Arts in Economics
Bachelor of Arts in Economics - International Economic Development
Bachelor of Arts in Economics - International Economic Development
Bachelor of Arts in Humanities
Bachelor of Arts in Humanities
Bachelor of Arts in Humanities for Leadership
Bachelor of Arts in Humanities for Leadership
Bachelor of Arts in Humanities for Teaching
Bachelor of Arts in Humanities for Teaching
Bachelor of Arts in Public Affairs
Bachelor of Arts in Public Affairs
Bachelor of Arts in Theology and Religious Studies
Bachelor of Arts in Theology and Religious Studies
Bachelor of Social Work
Bachelor of Social Work