Programme overview

Main Subject

Communication and Media Studies

Degree

Other

Study Level

Undergraduate

Study Mode

On Campus

Brands have a personality, a style, a language, an aesthetic and a community that follows them and makes them unique. However, today their speeches interact in highly competitive environments. From new platforms and dynamic business models, they dialogue with more educated consumers and with broad access to information, which have transformed the rules of marketing and advertising at a global and local level. The career proposes to know in depth the different professional orientations during the first year, after studying specific subjects of each one of them to choose. Those interested in exploring the Advertising and Marketing orientation can take the subject Advertising Language. The subject lays the foundations for training in the advertising field and marketing scenarios. Develops a critical view of the essential knowledge of guidance, analyzing each of the areas of the professional field. It works on the marketing strategy, the creative profile, the media planning and the traditional and non-traditional forms of advertising communication, including digital supports and the incursion into artistic formats.

Programme overview

Main Subject

Communication and Media Studies

Degree

Other

Study Level

Undergraduate

Study Mode

On Campus

Brands have a personality, a style, a language, an aesthetic and a community that follows them and makes them unique. However, today their speeches interact in highly competitive environments. From new platforms and dynamic business models, they dialogue with more educated consumers and with broad access to information, which have transformed the rules of marketing and advertising at a global and local level. The career proposes to know in depth the different professional orientations during the first year, after studying specific subjects of each one of them to choose. Those interested in exploring the Advertising and Marketing orientation can take the subject Advertising Language. The subject lays the foundations for training in the advertising field and marketing scenarios. Develops a critical view of the essential knowledge of guidance, analyzing each of the areas of the professional field. It works on the marketing strategy, the creative profile, the media planning and the traditional and non-traditional forms of advertising communication, including digital supports and the incursion into artistic formats.

Admission Requirements

All high school orientations.
Students from other universities with at least one approved subject, regardless of the baccalaureate previously completed; subject to background analysis by the coordination of the corresponding career.

Foreign Students

Students who completed their secondary education abroad must present the corresponding certificate of studies, apostilled or with consular legalization, in order to be admitted to undergraduate studies at the university.

Program Duration

4 Years

Starting Month(s)

Mar

Scholarships

Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.

To help students navigate this challenging process, we recommend the following articles:

Centro, Montevideo, Uruguay

48 monthsProgramme duration

Communication and Media StudiesMain Subject Area

Programme overview

Main Subject

Degree

Study Level

Study Mode

Programme overview

Main Subject

Degree

Study Level

Study Mode

Admission Requirements

Exam Scores

Important Dates

Scholarships

Scholarships

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