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The MSc Digital Marketing with Advanced Practice programme has been specifically designed to meet the current and emerging demands of the growing digital economy, to ensure you are highly sought after upon graduation.
This programme is centred on employability and professional career readiness. If the first year is completed at an appropriate level, you'll progress to year two. The second year allows you to embark on a year-long company placement which will help you to develop and reflect on your learning in a workplace setting.
During the master’s programme, you’ll gain knowledge that covers and integrates the main areas of marketing and digital marketing, including their features, boundaries, terminology, and conventions. You’ll gain a critical understanding of general marketing theories, principles, concepts and applications and specialist knowledge of Digital Marketing theories, concepts and principles relating to product and service marketing and consumer behaviours. You’ll develop a critical awareness of developments in research and knowledge creation within Digital Marketing and cognate disciplines of sociology, geography and psychology.
You’ll develop research-informed learning skills through lecture activities, independent research, coursework, and the dedicated Research Methods Philosophy and Practice course which will enable you to apply critical analysis, evaluation and synthesis to problems at the forefront of digital marketing. You’ll be able to identify, conceptualise and define new and abstract problems and issues related to digital marketing and apply a range of standard and specialised instruments and techniques to mitigate such issues.
Each course will equip you with highly employable expertise and skills across digital marketing. You’ll have the opportunity to choose three optional courses – from the legal context of marketing, strategic innovation management, databases and information systems, entrepreneurship and creativity, contemporary business technology, digital marketing analytics, social media marketing, psychology for marketing, and e-commerce technology – to customise your learning and develop your specific marketing interests. Your digital marketing dissertation will allow you to engage in an independent in-depth critical examination of a particular digital marketing topic, which is of interest to you.
You’ll benefit from the industry relevance of the programme, which will set you up for life after graduation. Upon completion, you’ll be able to use a significant range of professional skills, techniques, practices and materials to develop original, creative and practical responses to commercial and digital marketing problems and issues. You’ll gain the skills to deal with complex issues and make judgements in situations in the absence of complete or consistent data, as encountered in real-life commercial marketing environments. Beyond the subject-specific knowledge and skills, you’ll be given the opportunity to learn and practice transferrable skills such as presentation, communication, analytical and ICT skills. Our Expertise
Your learning will be informed by the expertise of our research-active academics whose work covers four key areas:
Employment, Work and the Professions
Logistics and Sustainability
Networks and Enterprise Excellence
Social and Economic Data Analysis
Your Learning Environment
The MSc Digital Marketing with Advanced Practice programme is taught through a combination of lectures, tutorials and group work allowing you to get to know and build relationships with your peers, the teaching staff and academics. You will be assessed by independent work and coursework and will receive feedback on your attainment of knowledge, understanding and research-informed learning skills throughout the programme.
Outside of the classroom, you can join Heriot-Watt’s Marketing Society which holds regular social events and provides networking opportunities and insights into marketing career opportunities by working closely with the support of the academic tutors.
Customise Your Learning
You’ll learn from the core five courses on the syllabus, with the choice of three optional courses to focus on the area of digital marketing that interests you the most. This gives you the opportunity to customise your degree to match your specific interests or career pathway by selecting a specialist course option.
In semester three, you’ll explore in-depth your chosen area of digital marketing through your dissertation. You will be required to demonstrate your mastery of the subject area by developing new insight from the analysis of valuable primary research.
Industry
MSc Digital Marketing is an industry-focused degree with extensive professional accreditations that offers the strongest possible foundation from which to launch your career. The course content is designed and delivered by professionals with industry experience and respected academics with expert knowledge across the full range of disciplines related to marketing.
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Overview
The MSc Digital Marketing with Advanced Practice programme has been specifically designed to meet the current and emerging demands of the growing digital economy, to ensure you are highly sought after upon graduation.
This programme is centred on employability and professional career readiness. If the first year is completed at an appropriate level, you'll progress to year two. The second year allows you to embark on a year-long company placement which will help you to develop and reflect on your learning in a workplace setting.
During the master’s programme, you’ll gain knowledge that covers and integrates the main areas of marketing and digital marketing, including their features, boundaries, terminology, and conventions. You’ll gain a critical understanding of general marketing theories, principles, concepts and applications and specialist knowledge of Digital Marketing theories, concepts and principles relating to product and service marketing and consumer behaviours. You’ll develop a critical awareness of developments in research and knowledge creation within Digital Marketing and cognate disciplines of sociology, geography and psychology.
You’ll develop research-informed learning skills through lecture activities, independent research, coursework, and the dedicated Research Methods Philosophy and Practice course which will enable you to apply critical analysis, evaluation and synthesis to problems at the forefront of digital marketing. You’ll be able to identify, conceptualise and define new and abstract problems and issues related to digital marketing and apply a range of standard and specialised instruments and techniques to mitigate such issues.
Each course will equip you with highly employable expertise and skills across digital marketing. You’ll have the opportunity to choose three optional courses – from the legal context of marketing, strategic innovation management, databases and information systems, entrepreneurship and creativity, contemporary business technology, digital marketing analytics, social media marketing, psychology for marketing, and e-commerce technology – to customise your learning and develop your specific marketing interests. Your digital marketing dissertation will allow you to engage in an independent in-depth critical examination of a particular digital marketing topic, which is of interest to you.
You’ll benefit from the industry relevance of the programme, which will set you up for life after graduation. Upon completion, you’ll be able to use a significant range of professional skills, techniques, practices and materials to develop original, creative and practical responses to commercial and digital marketing problems and issues. You’ll gain the skills to deal with complex issues and make judgements in situations in the absence of complete or consistent data, as encountered in real-life commercial marketing environments. Beyond the subject-specific knowledge and skills, you’ll be given the opportunity to learn and practice transferrable skills such as presentation, communication, analytical and ICT skills. Our Expertise
Your learning will be informed by the expertise of our research-active academics whose work covers four key areas:
Employment, Work and the Professions
Logistics and Sustainability
Networks and Enterprise Excellence
Social and Economic Data Analysis
Your Learning Environment
The MSc Digital Marketing with Advanced Practice programme is taught through a combination of lectures, tutorials and group work allowing you to get to know and build relationships with your peers, the teaching staff and academics. You will be assessed by independent work and coursework and will receive feedback on your attainment of knowledge, understanding and research-informed learning skills throughout the programme.
Outside of the classroom, you can join Heriot-Watt’s Marketing Society which holds regular social events and provides networking opportunities and insights into marketing career opportunities by working closely with the support of the academic tutors.
Customise Your Learning
You’ll learn from the core five courses on the syllabus, with the choice of three optional courses to focus on the area of digital marketing that interests you the most. This gives you the opportunity to customise your degree to match your specific interests or career pathway by selecting a specialist course option.
In semester three, you’ll explore in-depth your chosen area of digital marketing through your dissertation. You will be required to demonstrate your mastery of the subject area by developing new insight from the analysis of valuable primary research.
Industry
MSc Digital Marketing is an industry-focused degree with extensive professional accreditations that offers the strongest possible foundation from which to launch your career. The course content is designed and delivered by professionals with industry experience and respected academics with expert knowledge across the full range of disciplines related to marketing.
Admission Requirements
6+
A minimum of honours degree at 2:2 or non-UK equivalent in any academic subject provided that it includes evidence of critical thinking. Digital experience may be helpful.
Applicants with relevant education and work experience may also be considered.
2 Years
Sep
Domestic
12,344 GBP
International
24,176 GBP
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
MSc Digital Marketing with Advanced Practice
Heriot-Watt University Edinburgh, Edinburgh, United Kingdom
24 monthsProgramme duration
24,176 GBPTuition Fee/year
MarketingMain Subject Area
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
The MSc Digital Marketing with Advanced Practice programme has been specifically designed to meet the current and emerging demands of the growing digital economy, to ensure you are highly sought after upon graduation.
This programme is centred on employability and professional career readiness. If the first year is completed at an appropriate level, you'll progress to year two. The second year allows you to embark on a year-long company placement which will help you to develop and reflect on your learning in a workplace setting.
During the master’s programme, you’ll gain knowledge that covers and integrates the main areas of marketing and digital marketing, including their features, boundaries, terminology, and conventions. You’ll gain a critical understanding of general marketing theories, principles, concepts and applications and specialist knowledge of Digital Marketing theories, concepts and principles relating to product and service marketing and consumer behaviours. You’ll develop a critical awareness of developments in research and knowledge creation within Digital Marketing and cognate disciplines of sociology, geography and psychology.
You’ll develop research-informed learning skills through lecture activities, independent research, coursework, and the dedicated Research Methods Philosophy and Practice course which will enable you to apply critical analysis, evaluation and synthesis to problems at the forefront of digital marketing. You’ll be able to identify, conceptualise and define new and abstract problems and issues related to digital marketing and apply a range of standard and specialised instruments and techniques to mitigate such issues.
Each course will equip you with highly employable expertise and skills across digital marketing. You’ll have the opportunity to choose three optional courses – from the legal context of marketing, strategic innovation management, databases and information systems, entrepreneurship and creativity, contemporary business technology, digital marketing analytics, social media marketing, psychology for marketing, and e-commerce technology – to customise your learning and develop your specific marketing interests. Your digital marketing dissertation will allow you to engage in an independent in-depth critical examination of a particular digital marketing topic, which is of interest to you.
You’ll benefit from the industry relevance of the programme, which will set you up for life after graduation. Upon completion, you’ll be able to use a significant range of professional skills, techniques, practices and materials to develop original, creative and practical responses to commercial and digital marketing problems and issues. You’ll gain the skills to deal with complex issues and make judgements in situations in the absence of complete or consistent data, as encountered in real-life commercial marketing environments. Beyond the subject-specific knowledge and skills, you’ll be given the opportunity to learn and practice transferrable skills such as presentation, communication, analytical and ICT skills.
Our Expertise
Your learning will be informed by the expertise of our research-active academics whose work covers four key areas:
Your Learning Environment
The MSc Digital Marketing with Advanced Practice programme is taught through a combination of lectures, tutorials and group work allowing you to get to know and build relationships with your peers, the teaching staff and academics. You will be assessed by independent work and coursework and will receive feedback on your attainment of knowledge, understanding and research-informed learning skills throughout the programme.
Outside of the classroom, you can join Heriot-Watt’s Marketing Society which holds regular social events and provides networking opportunities and insights into marketing career opportunities by working closely with the support of the academic tutors.
Customise Your Learning
You’ll learn from the core five courses on the syllabus, with the choice of three optional courses to focus on the area of digital marketing that interests you the most. This gives you the opportunity to customise your degree to match your specific interests or career pathway by selecting a specialist course option.
In semester three, you’ll explore in-depth your chosen area of digital marketing through your dissertation. You will be required to demonstrate your mastery of the subject area by developing new insight from the analysis of valuable primary research.
Industry
MSc Digital Marketing is an industry-focused degree with extensive professional accreditations that offers the strongest possible foundation from which to launch your career. The course content is designed and delivered by professionals with industry experience and respected academics with expert knowledge across the full range of disciplines related to marketing.
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
The MSc Digital Marketing with Advanced Practice programme has been specifically designed to meet the current and emerging demands of the growing digital economy, to ensure you are highly sought after upon graduation.
This programme is centred on employability and professional career readiness. If the first year is completed at an appropriate level, you'll progress to year two. The second year allows you to embark on a year-long company placement which will help you to develop and reflect on your learning in a workplace setting.
During the master’s programme, you’ll gain knowledge that covers and integrates the main areas of marketing and digital marketing, including their features, boundaries, terminology, and conventions. You’ll gain a critical understanding of general marketing theories, principles, concepts and applications and specialist knowledge of Digital Marketing theories, concepts and principles relating to product and service marketing and consumer behaviours. You’ll develop a critical awareness of developments in research and knowledge creation within Digital Marketing and cognate disciplines of sociology, geography and psychology.
You’ll develop research-informed learning skills through lecture activities, independent research, coursework, and the dedicated Research Methods Philosophy and Practice course which will enable you to apply critical analysis, evaluation and synthesis to problems at the forefront of digital marketing. You’ll be able to identify, conceptualise and define new and abstract problems and issues related to digital marketing and apply a range of standard and specialised instruments and techniques to mitigate such issues.
Each course will equip you with highly employable expertise and skills across digital marketing. You’ll have the opportunity to choose three optional courses – from the legal context of marketing, strategic innovation management, databases and information systems, entrepreneurship and creativity, contemporary business technology, digital marketing analytics, social media marketing, psychology for marketing, and e-commerce technology – to customise your learning and develop your specific marketing interests. Your digital marketing dissertation will allow you to engage in an independent in-depth critical examination of a particular digital marketing topic, which is of interest to you.
You’ll benefit from the industry relevance of the programme, which will set you up for life after graduation. Upon completion, you’ll be able to use a significant range of professional skills, techniques, practices and materials to develop original, creative and practical responses to commercial and digital marketing problems and issues. You’ll gain the skills to deal with complex issues and make judgements in situations in the absence of complete or consistent data, as encountered in real-life commercial marketing environments. Beyond the subject-specific knowledge and skills, you’ll be given the opportunity to learn and practice transferrable skills such as presentation, communication, analytical and ICT skills.
Our Expertise
Your learning will be informed by the expertise of our research-active academics whose work covers four key areas:
Your Learning Environment
The MSc Digital Marketing with Advanced Practice programme is taught through a combination of lectures, tutorials and group work allowing you to get to know and build relationships with your peers, the teaching staff and academics. You will be assessed by independent work and coursework and will receive feedback on your attainment of knowledge, understanding and research-informed learning skills throughout the programme.
Outside of the classroom, you can join Heriot-Watt’s Marketing Society which holds regular social events and provides networking opportunities and insights into marketing career opportunities by working closely with the support of the academic tutors.
Customise Your Learning
You’ll learn from the core five courses on the syllabus, with the choice of three optional courses to focus on the area of digital marketing that interests you the most. This gives you the opportunity to customise your degree to match your specific interests or career pathway by selecting a specialist course option.
In semester three, you’ll explore in-depth your chosen area of digital marketing through your dissertation. You will be required to demonstrate your mastery of the subject area by developing new insight from the analysis of valuable primary research.
Industry
MSc Digital Marketing is an industry-focused degree with extensive professional accreditations that offers the strongest possible foundation from which to launch your career. The course content is designed and delivered by professionals with industry experience and respected academics with expert knowledge across the full range of disciplines related to marketing.
Admission Requirements
Applicants with relevant education and work experience may also be considered.
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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MSc Applied Mathematical Sciences (2 years)
MSc Applied Mathematical Sciences with Climate and Environmental Modelling
MSc Applied Mathematical Sciences with Climate and Environmental Modelling
MSc Brewing and Distilling
MSc Brewing and Distilling
MSc Brewing and Distilling (online)
MSc Brewing and Distilling (online)
MSc Brewing and Distilling with Entrepreneurship
MSc Brewing and Distilling with Entrepreneurship
MSc Climate Change: Managing the Marine Environment
MSc Climate Change: Managing the Marine Environment
MSc Computational Mathematics and Data Analysis
MSc Computational Mathematics and Data Analysis
MSc Global Environmental Change and Policy
MSc Global Environmental Change and Policy
MSc International Marine Science (Edinburgh Campus)
MSc International Marine Science (Edinburgh Campus)
MSc International Marine Science (Orkney Campus)
MSc International Marine Science (Orkney Campus)
MSc International Marine Science (online)
MSc International Marine Science (online)
MSc Marine Renewable Energy
MSc Marine Renewable Energy
MSc Mathematical Biology, Ecology and Medicine
MSc Mathematical Biology, Ecology and Medicine
MSc Mathematics
MSc Mathematics
MSc Quantum Technologies
MSc Quantum Technologies
MSc Renewable and Sustainable Energy Transition
MSc Renewable and Sustainable Energy Transition
MSc Renewable and Sustainable Energy Transition (online)
MSc Renewable and Sustainable Energy Transition (online)
MSc Reservoir Evaluation and Management
MSc Reservoir Evaluation and Management
Social Sciences and Management (6)
MSc Human Resource Management (HRM)
MSc Human Resource Management (HRM)
MSc Intercultural Business Communication
MSc Intercultural Business Communication
MSc International Sport Management
MSc International Sport Management
MSc Logistics and Supply Chain Management
MSc Logistics and Supply Chain Management
MSc Real Estate
MSc Real Estate
MSc Safety and Risk Management (online)
MSc Safety and Risk Management (online)
MSc Social and Behavioural Research Methods
MSc Social and Behavioural Research Methods
MSc Supply Chain Management and Logistics (Online)
MSc Supply Chain Management and Logistics (Online)
Online/Distance MBA (1)
MBA Essentials (online)
MBA Essentials (online)
MBA with a Specialism in Business Analytics (online)
MBA with a Specialism in Business Analytics (online)
MBA with a Specialism in Business Psychology (online)
MBA with a Specialism in Business Psychology (online)
MBA with a Specialism in Finance (online)
MBA with a Specialism in Finance (online)
MBA with a Specialism in Logistics and Supply Chain Management (online)
MBA with a Specialism in Logistics and Supply Chain Management (online)
MBA with a Specialism in Strategy (online)
MBA with a Specialism in Strategy (online)
Master of Business Administration (online)
Master of Business Administration (online)
Arts and Humanities (6)
PhD Construction Management and Innovation
PhD Construction Management and Innovation
Business and Management (6)
DBA Doctor of Business Administration
DBA Doctor of Business Administration
PhD Accounting
PhD Accounting
PhD Economics
PhD Economics
PhD Finance
PhD Finance
PhD Marketing
PhD Marketing
PhD Strategy, Operations and Leadership
PhD Strategy, Operations and Leadership
Engineering and Technology (6)
PhD Institute of Mechanical, Process and Energy Engineering
PhD Institute of Mechanical, Process and Energy Engineering
Life Sciences and Medicine (6)
PhD Institute of Biological Chemistry, Biophysics and Bioengineering
PhD Institute of Biological Chemistry, Biophysics and Bioengineering
PhD Psychology
PhD Psychology
Natural Sciences (6)
PhD Institute of Chemical Sciences
PhD Institute of Chemical Sciences
PhD Institute of Photonics and Quantum Sciences
PhD Institute of Photonics and Quantum Sciences
PhD Mathematics
PhD Mathematics
PhD Sustainability and Carbon Management
PhD Sustainability and Carbon Management
Social Sciences and Management (6)
PhD Intercultural Research
PhD Intercultural Research
PhD Logistics
PhD Logistics
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