MA Marketing (Accelerated) 36 months Undergraduate Programme By Heriot-Watt University |TopUniversities
Programme Duration

36 monthsProgramme duration

Tuitionfee

19,456 GBPTuition Fee/year

Main Subject Area

MarketingMain Subject Area

Programme overview

Main Subject

Marketing

Degree

MA

Study Level

Undergraduate

Study Mode

On Campus

This three-year accelerated degree at Edinburgh Business School is suited to those who have completed A-Levels. The MA (Hons) Marketing programme is designed to develop key knowledge and skills related to professional marketing practices. 



Your learning will focus on three central themes that we believe will be key for future marketing professionals:  


  • Global marketing  
  • Digital marketing   
  • Sustainable marketing  


Our Marketing programme is taught by our internationally respected faculty, who bring marketing theory to life by drawing on their own cutting-edge research and industry experience, and by sharing best practices from business case studies. This approach ensures that everything you learn reflects the current marketing landscape in both business-to-consumer and business-to-business marketing contexts.  



During this three-year degree, you’ll develop knowledge, understanding, and subject skills related to the principles and practices of modern marketing. You’ll be prepared for employment in a variety of marketing careers and will have opportunities to develop links with industry. You’ll gain a strong background on marketing-related topics, including consumer behaviour, logistics and supply, marketing communications, marketing of SMEs, marketing strategy, purchasing and retail studies. Beyond subject-specific knowledge, you’ll develop personal abilities in teamwork, communication, and presentation.  



Each specialist course included in the programme will equip you with highly employable expertise and skills in marketing, from fundamentals of marketing to global strategic marketing, consumer behaviour, and integrated marketing communications. You’ll benefit from the industry relevance of the programme, which will set you up for life after graduation. Upon completion, you’ll have the relevant knowledge and skills to thrive in both academic study and the professional practice of marketing.    

Programme overview

Main Subject

Marketing

Degree

MA

Study Level

Undergraduate

Study Mode

On Campus

This three-year accelerated degree at Edinburgh Business School is suited to those who have completed A-Levels. The MA (Hons) Marketing programme is designed to develop key knowledge and skills related to professional marketing practices. 



Your learning will focus on three central themes that we believe will be key for future marketing professionals:  


  • Global marketing  
  • Digital marketing   
  • Sustainable marketing  


Our Marketing programme is taught by our internationally respected faculty, who bring marketing theory to life by drawing on their own cutting-edge research and industry experience, and by sharing best practices from business case studies. This approach ensures that everything you learn reflects the current marketing landscape in both business-to-consumer and business-to-business marketing contexts.  



During this three-year degree, you’ll develop knowledge, understanding, and subject skills related to the principles and practices of modern marketing. You’ll be prepared for employment in a variety of marketing careers and will have opportunities to develop links with industry. You’ll gain a strong background on marketing-related topics, including consumer behaviour, logistics and supply, marketing communications, marketing of SMEs, marketing strategy, purchasing and retail studies. Beyond subject-specific knowledge, you’ll develop personal abilities in teamwork, communication, and presentation.  



Each specialist course included in the programme will equip you with highly employable expertise and skills in marketing, from fundamentals of marketing to global strategic marketing, consumer behaviour, and integrated marketing communications. You’ll benefit from the industry relevance of the programme, which will set you up for life after graduation. Upon completion, you’ll have the relevant knowledge and skills to thrive in both academic study and the professional practice of marketing.    

Admission Requirements

78+
169+
50+
6+
34+
  • Advanced Highers BB. Must include one of Accounting, Business, Economics or Maths, plus AABB at Higher.
  • A-Levels ABB. Must include one of Accountancy, Business, Economics or Maths.
  • International Baccalaureate 34 points. Must include Higher Level 5 in Business Management.
  • BTEC Extended Diploma DDM in Business relevant subject.
  • HNC Business, HNC Marketing or HNC Marketing Communications, A (standard entry) or B (minimum offer eligible only) in graded unit with 120 SCQF credit points.
  • HND Business, HND Marketing, Advertising and PR, HND Marketing Management, HND Advertising and PR, HND Marketing, BB in graded units.

3 Years
Sep

International
19,456 GBP

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