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Equip yourself with the skills and knowledge to thrive in digital marketing. Our MSc in Digital and Social Media Marketing opens doors to many opportunities centred around the role of technology in marketing. Whether you aspire to work for a leading brand, start your own business, or become a digital marketing consultant, this programme will empower you to reach your goals and help you stand out through the future-ready skill set you will develop.
The pace of technological change is accelerating, making digital marketing central to global marketing leadership thinking. This can be seen in the rise of AI, personalised experiences, and digital connections that link global communities. As a result, digital strategies are now at the centre of strategic thinking for brand, marcomms, consumer engagement, and sustainability.
Employers need marketing professionals who not only understand the intricacies of digital and social platforms but also have the strategic, ethical, and global mindset to drive sustainable business success. Our MSc in Digital and Social Media Marketing will equip you with these key skills and the critical mindset to thrive in one of the most dynamic areas of modern business.
Whether your passion lies in content creation, digital advertising, SEO, or influencer marketing, this programme provides a comprehensive education that blends cutting-edge theory with practical, real-world application. You will develop hands-on skills in campaign planning, analytics, and engagement strategies across platforms such as Instagram, LinkedIn, X, TikTok, and emerging digital channels. From mastering Google Analytics to crafting compelling brand stories, you’ll be prepared to lead digital campaigns from day one.
What sets this master's programme apart is the calibre of teaching and the real-world relevance of our curriculum. You will learn from a diverse team of experienced professionals and leading academics, each contributing unique industry expertise and research insights to the classroom. Our faculty members are active researchers and practitioners passionate about supporting your development. You will benefit from personalised guidance and mentoring throughout your studies, with opportunities to explore your interests and develop your voice as a digital marketing specialist.
One of the highlights of the MSc is the opportunity to work on a live client consultancy project as part of your final assessment. You will address real business challenges, applying your knowledge and creativity to develop impactful marketing solutions. You may even get the opportunity to present your findings directly to the client, an exceptional opportunity to demonstrate your abilities and build your professional network. Throughout the programme, you will also build a digital portfolio that showcases your skills and achievements, providing a valuable asset for job applications and interviews.
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Equip yourself with the skills and knowledge to thrive in digital marketing. Our MSc in Digital and Social Media Marketing opens doors to many opportunities centred around the role of technology in marketing. Whether you aspire to work for a leading brand, start your own business, or become a digital marketing consultant, this programme will empower you to reach your goals and help you stand out through the future-ready skill set you will develop.
The pace of technological change is accelerating, making digital marketing central to global marketing leadership thinking. This can be seen in the rise of AI, personalised experiences, and digital connections that link global communities. As a result, digital strategies are now at the centre of strategic thinking for brand, marcomms, consumer engagement, and sustainability.
Employers need marketing professionals who not only understand the intricacies of digital and social platforms but also have the strategic, ethical, and global mindset to drive sustainable business success. Our MSc in Digital and Social Media Marketing will equip you with these key skills and the critical mindset to thrive in one of the most dynamic areas of modern business.
Whether your passion lies in content creation, digital advertising, SEO, or influencer marketing, this programme provides a comprehensive education that blends cutting-edge theory with practical, real-world application. You will develop hands-on skills in campaign planning, analytics, and engagement strategies across platforms such as Instagram, LinkedIn, X, TikTok, and emerging digital channels. From mastering Google Analytics to crafting compelling brand stories, you’ll be prepared to lead digital campaigns from day one.
What sets this master's programme apart is the calibre of teaching and the real-world relevance of our curriculum. You will learn from a diverse team of experienced professionals and leading academics, each contributing unique industry expertise and research insights to the classroom. Our faculty members are active researchers and practitioners passionate about supporting your development. You will benefit from personalised guidance and mentoring throughout your studies, with opportunities to explore your interests and develop your voice as a digital marketing specialist.
One of the highlights of the MSc is the opportunity to work on a live client consultancy project as part of your final assessment. You will address real business challenges, applying your knowledge and creativity to develop impactful marketing solutions. You may even get the opportunity to present your findings directly to the client, an exceptional opportunity to demonstrate your abilities and build your professional network. Throughout the programme, you will also build a digital portfolio that showcases your skills and achievements, providing a valuable asset for job applications and interviews.
Admission Requirements
58+
87+
6.5+
176+
2.7+
Academic requirements 2:2 Hons degree (UK or equivalent) in any subject discipline. Marks should be consistently at 2:2 level, or higher, throughout your undergraduate studies, with all marks at least pass level.
1 Year
Oct
Domestic
16,270 GBP
International
30,000 GBP
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Digital and Social Media Marketing MSc
Lancaster University Management School, Lancaster University, Lancaster, GB, Lancaster, United Kingdom
12 monthsProgramme duration
30,000 GBPTuition Fee/year
MarketingMain Subject Area
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
The pace of technological change is accelerating, making digital marketing central to global marketing leadership thinking. This can be seen in the rise of AI, personalised experiences, and digital connections that link global communities. As a result, digital strategies are now at the centre of strategic thinking for brand, marcomms, consumer engagement, and sustainability.
Employers need marketing professionals who not only understand the intricacies of digital and social platforms but also have the strategic, ethical, and global mindset to drive sustainable business success. Our MSc in Digital and Social Media Marketing will equip you with these key skills and the critical mindset to thrive in one of the most dynamic areas of modern business.
Whether your passion lies in content creation, digital advertising, SEO, or influencer marketing, this programme provides a comprehensive education that blends cutting-edge theory with practical, real-world application. You will develop hands-on skills in campaign planning, analytics, and engagement strategies across platforms such as Instagram, LinkedIn, X, TikTok, and emerging digital channels. From mastering Google Analytics to crafting compelling brand stories, you’ll be prepared to lead digital campaigns from day one.
What sets this master's programme apart is the calibre of teaching and the real-world relevance of our curriculum. You will learn from a diverse team of experienced professionals and leading academics, each contributing unique industry expertise and research insights to the classroom. Our faculty members are active researchers and practitioners passionate about supporting your development. You will benefit from personalised guidance and mentoring throughout your studies, with opportunities to explore your interests and develop your voice as a digital marketing specialist.
One of the highlights of the MSc is the opportunity to work on a live client consultancy project as part of your final assessment. You will address real business challenges, applying your knowledge and creativity to develop impactful marketing solutions. You may even get the opportunity to present your findings directly to the client, an exceptional opportunity to demonstrate your abilities and build your professional network. Throughout the programme, you will also build a digital portfolio that showcases your skills and achievements, providing a valuable asset for job applications and interviews.
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
The pace of technological change is accelerating, making digital marketing central to global marketing leadership thinking. This can be seen in the rise of AI, personalised experiences, and digital connections that link global communities. As a result, digital strategies are now at the centre of strategic thinking for brand, marcomms, consumer engagement, and sustainability.
Employers need marketing professionals who not only understand the intricacies of digital and social platforms but also have the strategic, ethical, and global mindset to drive sustainable business success. Our MSc in Digital and Social Media Marketing will equip you with these key skills and the critical mindset to thrive in one of the most dynamic areas of modern business.
Whether your passion lies in content creation, digital advertising, SEO, or influencer marketing, this programme provides a comprehensive education that blends cutting-edge theory with practical, real-world application. You will develop hands-on skills in campaign planning, analytics, and engagement strategies across platforms such as Instagram, LinkedIn, X, TikTok, and emerging digital channels. From mastering Google Analytics to crafting compelling brand stories, you’ll be prepared to lead digital campaigns from day one.
What sets this master's programme apart is the calibre of teaching and the real-world relevance of our curriculum. You will learn from a diverse team of experienced professionals and leading academics, each contributing unique industry expertise and research insights to the classroom. Our faculty members are active researchers and practitioners passionate about supporting your development. You will benefit from personalised guidance and mentoring throughout your studies, with opportunities to explore your interests and develop your voice as a digital marketing specialist.
One of the highlights of the MSc is the opportunity to work on a live client consultancy project as part of your final assessment. You will address real business challenges, applying your knowledge and creativity to develop impactful marketing solutions. You may even get the opportunity to present your findings directly to the client, an exceptional opportunity to demonstrate your abilities and build your professional network. Throughout the programme, you will also build a digital portfolio that showcases your skills and achievements, providing a valuable asset for job applications and interviews.
Admission Requirements
2:2 Hons degree (UK or equivalent) in any subject discipline. Marks should be consistently at 2:2 level, or higher, throughout your undergraduate studies, with all marks at least pass level.
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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