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As a BSc Marketing and Design student, you will be equipped with a strong foundation in the principles and practices of both marketing and design. Throughout the course, you will gain a deep understanding of the complementary and contrasting theoretical frameworks of marketing and design while developing essential design research skills and sharpening your critical thinking. You will learn how to respond to design briefs with creative experimentation and compelling visualisations. You will be able to commission design projects and effectively manage marketing strategies across diverse areas, from packaging to online advertising. Why Lancaster? Lancaster is the only university in the UK where you can study a BSc in Marketing and Design. This course will provide you with a comprehensive blend of theoretical and practical insights into marketing and design, including business models, new technologies, product development, sustainability, and how design interacts with social media. You will learn how to undertake a creative design process, taking an initial brief to final concept presentation. Marketing knowledge You will explore areas ranging from consumer behaviour to marketing research and customer relationship management to marketing communications. You will also explore advanced marketing concepts in greater depth, such as routes to market with a retail emphasis and the application of design thinking and marketing research methods.
You will deepen your understanding of consumer behaviours and develop your marketing skills, including planning a system, running an analysis, and dealing with marketing problems using industry-standard marketing simulation software.
Design skills This course also offers opportunities to develop and deepen your practical design skills in graphics, product design and user experience (UX/UI) through optional modules oriented towards future thinking. You will develop your expertise in design visualisation, creating imaginative two-dimensional and three-dimensional visualisations that engage with contemporary design issues using a range of industry-standard software.
Theory into practice In your final year, you will develop knowledge and practical experience in design and/or marketing consultancy and the relationship between design and innovation, a process that is designed to strengthen your professional consulting abilities. Working as part of a design team, you will conduct research using design methods, such as storyboarding, design workshops, prototyping and journey mapping, helping you to gain a full understanding of your client's organisation and needs and develop innovative design solutions for your clients. Previous briefs have included:
Packaging design solutions for The Chocolate Cottage
Developing a creative campaign to increase The Northern Design Festival's impact
Creating a campaign to raise awareness of Energy Lancaster’s work to transition Lancaster University to Net Zero
The evolving relationship between design and marketing is increasingly strategic and business-driven. This degree provides the skills and knowledge to thrive in various career paths.
Programme overview
Main Subject
Marketing
Degree
BSc
Study Level
Undergraduate
Study Mode
On Campus
As a BSc Marketing and Design student, you will be equipped with a strong foundation in the principles and practices of both marketing and design. Throughout the course, you will gain a deep understanding of the complementary and contrasting theoretical frameworks of marketing and design while developing essential design research skills and sharpening your critical thinking. You will learn how to respond to design briefs with creative experimentation and compelling visualisations. You will be able to commission design projects and effectively manage marketing strategies across diverse areas, from packaging to online advertising. Why Lancaster? Lancaster is the only university in the UK where you can study a BSc in Marketing and Design. This course will provide you with a comprehensive blend of theoretical and practical insights into marketing and design, including business models, new technologies, product development, sustainability, and how design interacts with social media. You will learn how to undertake a creative design process, taking an initial brief to final concept presentation. Marketing knowledge You will explore areas ranging from consumer behaviour to marketing research and customer relationship management to marketing communications. You will also explore advanced marketing concepts in greater depth, such as routes to market with a retail emphasis and the application of design thinking and marketing research methods.
You will deepen your understanding of consumer behaviours and develop your marketing skills, including planning a system, running an analysis, and dealing with marketing problems using industry-standard marketing simulation software.
Design skills This course also offers opportunities to develop and deepen your practical design skills in graphics, product design and user experience (UX/UI) through optional modules oriented towards future thinking. You will develop your expertise in design visualisation, creating imaginative two-dimensional and three-dimensional visualisations that engage with contemporary design issues using a range of industry-standard software.
Theory into practice In your final year, you will develop knowledge and practical experience in design and/or marketing consultancy and the relationship between design and innovation, a process that is designed to strengthen your professional consulting abilities. Working as part of a design team, you will conduct research using design methods, such as storyboarding, design workshops, prototyping and journey mapping, helping you to gain a full understanding of your client's organisation and needs and develop innovative design solutions for your clients. Previous briefs have included:
Packaging design solutions for The Chocolate Cottage
Developing a creative campaign to increase The Northern Design Festival's impact
Creating a campaign to raise awareness of Energy Lancaster’s work to transition Lancaster University to Net Zero
The evolving relationship between design and marketing is increasingly strategic and business-driven. This degree provides the skills and knowledge to thrive in various career paths.
Admission Requirements
58+
6.5+
176+
35+
87+
3 Years
Sep
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Marketing and Design BSc Hons
Main campus, Lancaster,, United Kingdom
36 monthsProgramme duration
MarketingMain Subject Area
Programme overview
Main Subject
Marketing
Degree
BSc
Study Level
Undergraduate
Study Mode
On Campus
Why Lancaster?
Lancaster is the only university in the UK where you can study a BSc in Marketing and Design. This course will provide you with a comprehensive blend of theoretical and practical insights into marketing and design, including business models, new technologies, product development, sustainability, and how design interacts with social media. You will learn how to undertake a creative design process, taking an initial brief to final concept presentation.
Marketing knowledge
You will explore areas ranging from consumer behaviour to marketing research and customer relationship management to marketing communications. You will also explore advanced marketing concepts in greater depth, such as routes to market with a retail emphasis and the application of design thinking and marketing research methods.
You will deepen your understanding of consumer behaviours and develop your marketing skills, including planning a system, running an analysis, and dealing with marketing problems using industry-standard marketing simulation software.
Design skills
This course also offers opportunities to develop and deepen your practical design skills in graphics, product design and user experience (UX/UI) through optional modules oriented towards future thinking. You will develop your expertise in design visualisation, creating imaginative two-dimensional and three-dimensional visualisations that engage with contemporary design issues using a range of industry-standard software.
Theory into practice
In your final year, you will develop knowledge and practical experience in design and/or marketing consultancy and the relationship between design and innovation, a process that is designed to strengthen your professional consulting abilities. Working as part of a design team, you will conduct research using design methods, such as storyboarding, design workshops, prototyping and journey mapping, helping you to gain a full understanding of your client's organisation and needs and develop innovative design solutions for your clients. Previous briefs have included:
- Packaging design solutions for The Chocolate Cottage
- Developing a creative campaign to increase The Northern Design Festival's impact
- Creating a campaign to raise awareness of Energy Lancaster’s work to transition Lancaster University to Net Zero
The evolving relationship between design and marketing is increasingly strategic and business-driven. This degree provides the skills and knowledge to thrive in various career paths.Programme overview
Main Subject
Marketing
Degree
BSc
Study Level
Undergraduate
Study Mode
On Campus
Why Lancaster?
Lancaster is the only university in the UK where you can study a BSc in Marketing and Design. This course will provide you with a comprehensive blend of theoretical and practical insights into marketing and design, including business models, new technologies, product development, sustainability, and how design interacts with social media. You will learn how to undertake a creative design process, taking an initial brief to final concept presentation.
Marketing knowledge
You will explore areas ranging from consumer behaviour to marketing research and customer relationship management to marketing communications. You will also explore advanced marketing concepts in greater depth, such as routes to market with a retail emphasis and the application of design thinking and marketing research methods.
You will deepen your understanding of consumer behaviours and develop your marketing skills, including planning a system, running an analysis, and dealing with marketing problems using industry-standard marketing simulation software.
Design skills
This course also offers opportunities to develop and deepen your practical design skills in graphics, product design and user experience (UX/UI) through optional modules oriented towards future thinking. You will develop your expertise in design visualisation, creating imaginative two-dimensional and three-dimensional visualisations that engage with contemporary design issues using a range of industry-standard software.
Theory into practice
In your final year, you will develop knowledge and practical experience in design and/or marketing consultancy and the relationship between design and innovation, a process that is designed to strengthen your professional consulting abilities. Working as part of a design team, you will conduct research using design methods, such as storyboarding, design workshops, prototyping and journey mapping, helping you to gain a full understanding of your client's organisation and needs and develop innovative design solutions for your clients. Previous briefs have included:
- Packaging design solutions for The Chocolate Cottage
- Developing a creative campaign to increase The Northern Design Festival's impact
- Creating a campaign to raise awareness of Energy Lancaster’s work to transition Lancaster University to Net Zero
The evolving relationship between design and marketing is increasingly strategic and business-driven. This degree provides the skills and knowledge to thrive in various career paths.Admission Requirements
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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