Your input will help us improve your experience.You can close this popup to continue using the website or choose an option below to register in or login.
BSc Advertising and Digital Marketing (Industry) will provide you with real-world hands-on experience in advertising and digital marketing. The focused curriculum will enable you to develop a mix of creative and analytical skills for success in advertising, marketing communications, social media and digital marketing.
Why Lancaster? Lancaster was the first university in the UK to establish a Marketing department. We are one of the largest marketing departments in Europe, with a vibrant research culture and a rich alumni network that you can connect with. You will learn proven techniques and the power of great advertising in the digital world, enabling you to work within all aspects of marketing communications.
This course is taught by academics who are experts in their field, many of whom have significant professional advertising and digital marketing experience. You will gain a firm grounding in advertising, communications, and digital marketing from a practical, theoretical, and critical perspective by choosing to study topics such as:
Current communication theories and methods
Media planning
Digital and social media marketing
Communications research
Influencer marketing
Artificial Intelligence (AI)
You will develop the key skills employers value as you work on a real-life project for various types of agencies, including advertising, design, digital marketing, and media firms. In the past, we have collaborated with well-known agencies and businesses such as OMD, Essence Mediacom, Ogilvy & Mather, Leo Burnett, Saatchi & Saatchi, Molson Coors, and BT.
This experience is invaluable for building professional contacts, enhancing your CV, and advancing your career in the advertising industry.
Theory into practice As part of your studies, we invite guest speakers from some of the UK's leading advertising, marketing, and design agencies and leaders from brand-owning organisations. Many of these speakers are alumni of the Advertising degree at Lancaster and are now prominent figures in the industry.
Programme overview
Main Subject
Marketing
Degree
BSc
Study Level
Undergraduate
Study Mode
On Campus
BSc Advertising and Digital Marketing (Industry) will provide you with real-world hands-on experience in advertising and digital marketing. The focused curriculum will enable you to develop a mix of creative and analytical skills for success in advertising, marketing communications, social media and digital marketing.
Why Lancaster? Lancaster was the first university in the UK to establish a Marketing department. We are one of the largest marketing departments in Europe, with a vibrant research culture and a rich alumni network that you can connect with. You will learn proven techniques and the power of great advertising in the digital world, enabling you to work within all aspects of marketing communications.
This course is taught by academics who are experts in their field, many of whom have significant professional advertising and digital marketing experience. You will gain a firm grounding in advertising, communications, and digital marketing from a practical, theoretical, and critical perspective by choosing to study topics such as:
Current communication theories and methods
Media planning
Digital and social media marketing
Communications research
Influencer marketing
Artificial Intelligence (AI)
You will develop the key skills employers value as you work on a real-life project for various types of agencies, including advertising, design, digital marketing, and media firms. In the past, we have collaborated with well-known agencies and businesses such as OMD, Essence Mediacom, Ogilvy & Mather, Leo Burnett, Saatchi & Saatchi, Molson Coors, and BT.
This experience is invaluable for building professional contacts, enhancing your CV, and advancing your career in the advertising industry.
Theory into practice As part of your studies, we invite guest speakers from some of the UK's leading advertising, marketing, and design agencies and leaders from brand-owning organisations. Many of these speakers are alumni of the Advertising degree at Lancaster and are now prominent figures in the industry.
Admission Requirements
35+
6.5+
58+
176+
87+
4 Years
Sep
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Advertising and Digital Marketing (Industry)
Lancaster University Management School, Lancaster University, Lancaster, GB, Lancaster, United Kingdom
48 monthsProgramme duration
MarketingMain Subject Area
Programme overview
Main Subject
Marketing
Degree
BSc
Study Level
Undergraduate
Study Mode
On Campus
Why Lancaster?
Lancaster was the first university in the UK to establish a Marketing department. We are one of the largest marketing departments in Europe, with a vibrant research culture and a rich alumni network that you can connect with. You will learn proven techniques and the power of great advertising in the digital world, enabling you to work within all aspects of marketing communications.
This course is taught by academics who are experts in their field, many of whom have significant professional advertising and digital marketing experience. You will gain a firm grounding in advertising, communications, and digital marketing from a practical, theoretical, and critical perspective by choosing to study topics such as:
You will develop the key skills employers value as you work on a real-life project for various types of agencies, including advertising, design, digital marketing, and media firms. In the past, we have collaborated with well-known agencies and businesses such as OMD, Essence Mediacom, Ogilvy & Mather, Leo Burnett, Saatchi & Saatchi, Molson Coors, and BT.This experience is invaluable for building professional contacts, enhancing your CV, and advancing your career in the advertising industry.
Theory into practice
As part of your studies, we invite guest speakers from some of the UK's leading advertising, marketing, and design agencies and leaders from brand-owning organisations. Many of these speakers are alumni of the Advertising degree at Lancaster and are now prominent figures in the industry.
Programme overview
Main Subject
Marketing
Degree
BSc
Study Level
Undergraduate
Study Mode
On Campus
Why Lancaster?
Lancaster was the first university in the UK to establish a Marketing department. We are one of the largest marketing departments in Europe, with a vibrant research culture and a rich alumni network that you can connect with. You will learn proven techniques and the power of great advertising in the digital world, enabling you to work within all aspects of marketing communications.
This course is taught by academics who are experts in their field, many of whom have significant professional advertising and digital marketing experience. You will gain a firm grounding in advertising, communications, and digital marketing from a practical, theoretical, and critical perspective by choosing to study topics such as:
You will develop the key skills employers value as you work on a real-life project for various types of agencies, including advertising, design, digital marketing, and media firms. In the past, we have collaborated with well-known agencies and businesses such as OMD, Essence Mediacom, Ogilvy & Mather, Leo Burnett, Saatchi & Saatchi, Molson Coors, and BT.This experience is invaluable for building professional contacts, enhancing your CV, and advancing your career in the advertising industry.
Theory into practice
As part of your studies, we invite guest speakers from some of the UK's leading advertising, marketing, and design agencies and leaders from brand-owning organisations. Many of these speakers are alumni of the Advertising degree at Lancaster and are now prominent figures in the industry.
Admission Requirements
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
More programmes from the university
Business and Management (1)
Accounting and Finance (Industry) BSc Hons
Accounting and Finance (Industry) BSc Hons
Accounting and Finance BSc Hons
Accounting and Finance BSc Hons
Accounting and Management (Industry) BSc Hons
Accounting and Management (Industry) BSc Hons
Accounting and Management BSc Hons
Accounting and Management BSc Hons
Advertising and Digital Marketing (Industry)
Advertising and Digital Marketing (Industry)
Advertising and Digital Marketing (Study Abroad)
Advertising and Digital Marketing (Study Abroad)
Advertising and Digital Marketing BSc Hons
Advertising and Digital Marketing BSc Hons
Business Analytics (Industry) BSc Hons
Business Analytics (Industry) BSc Hons
Business Analytics (Study Abroad) BSc Hons
Business Analytics (Study Abroad) BSc Hons
Business Analytics BSc Hons
Business Analytics BSc Hons
Business Economics (Industry) BSc Hons
Business Economics (Industry) BSc Hons
Business Economics (Study Abroad)
Business Economics (Study Abroad)
Business Economics BSc Hons
Business Economics BSc Hons
Business Management (Industry) BSc Hons
Business Management (Industry) BSc Hons
Business Management (Study Abroad) BSc Hons
Business Management (Study Abroad) BSc Hons
Business Management BSc Hons
Business Management BSc Hons
Business Management for Entrepreneurship (Industry) BSc Hons
Business Management for Entrepreneurship (Industry) BSc Hons
Business Management for Entrepreneurship (Study Abroad) BSc Hons
Business Management for Entrepreneurship (Study Abroad) BSc Hons
Business Management for Entrepreneurship BSc Hons
Business Management for Entrepreneurship BSc Hons
Business and Human Resource Management (Industry)
Business and Human Resource Management (Industry)
Business and Human Resource Management (Study Abroad)
Business and Human Resource Management (Study Abroad)
Business and Human Resource Management BSc Hons
Business and Human Resource Management BSc Hons
Economics (Industry) BA Hons
Economics (Industry) BA Hons
Economics (Industry) BSc Hons
Economics (Industry) BSc Hons
Economics (Study Abroad) BA Hons
Economics (Study Abroad) BA Hons
Economics (Study Abroad) BSc Hons
Economics (Study Abroad) BSc Hons
Economics BA Hons
Economics BA Hons
Economics BSc Hons
Economics BSc Hons
Economics and Finance (Industry) BSc Hons
Economics and Finance (Industry) BSc Hons
Economics and Finance (Study Abroad) BSc Hons
Economics and Finance (Study Abroad) BSc Hons
Economics and Finance BSc Hons
Economics and Finance BSc Hons
Economics, Politics and International Relations (Industry) BA Hons
Economics, Politics and International Relations (Industry) BA Hons
Economics, Politics and International Relations (Study Abroad) BA Hons
Economics, Politics and International Relations (Study Abroad) BA Hons
Economics, Politics and International Relations BA Hons
Economics, Politics and International Relations BA Hons
Finance (Industry) BSc Hons
Finance (Industry) BSc Hons
Finance BSc Hons
Finance BSc Hons
International Management (Industry) BSc Hons
International Management (Industry) BSc Hons
International Management (Study Abroad) BSc Hons
International Management (Study Abroad) BSc Hons
International Management BSc Hons
International Management BSc Hons
Management (Year 2 Entry) BSc Hons
Management (Year 2 Entry) BSc Hons
Management and Digital Technologies (Industry) BSc Hons
Management and Digital Technologies (Industry) BSc Hons
Management and Digital Technologies BSc Hons
Management and Digital Technologies BSc Hons
Marketing (Industry) BSc Hons
Marketing (Industry) BSc Hons
Marketing (Study Abroad) BSc Hons
Marketing (Study Abroad) BSc Hons
Marketing BSc Hons
Marketing BSc Hons
Marketing Management (Industry) (Year 2 Entry) BSc
Marketing Management (Industry) (Year 2 Entry) BSc
Marketing Management (Study Abroad) (Year 2 Entry) BSc
Marketing Management (Study Abroad) (Year 2 Entry) BSc
Marketing Management (Year 2 Entry) BSc
Marketing Management (Year 2 Entry) BSc
Marketing and Design (Industry) BSc Hons
Marketing and Design (Industry) BSc Hons
Marketing and Design (Study Abroad) BSc Hons
Marketing and Design (Study Abroad) BSc Hons
Marketing and Design BSc Hons
Marketing and Design BSc Hons
Business and Management (4)
Accounting and Finance MSc
Accounting and Finance MSc
Advanced Management, Consulting and Change MSc
Advanced Management, Consulting and Change MSc
Business Analytics MSc
Business Analytics MSc
Business Innovation and Entrepreneurial Management MSc
Business Innovation and Entrepreneurial Management MSc
Digital and Social Media Marketing MSc
Digital and Social Media Marketing MSc
Finance MSc
Finance MSc
Financial Management MSc
Financial Management MSc
Financial Technologies and AI MSc
Financial Technologies and AI MSc
International Business and Strategic Management MSc
International Business and Strategic Management MSc
Investment Management and Financial Analysis MSc
Investment Management and Financial Analysis MSc
Leadership Practice MSc
Leadership Practice MSc
Leadership Practice PGCert
Leadership Practice PGCert
Leadership Practice PGDip
Leadership Practice PGDip
Management MSc
Management MSc
Management Science MRes
Management Science MRes
Marketing MSc
Marketing MSc
Money, Banking and Finance MSc
Money, Banking and Finance MSc
Project Management MSc
Project Management MSc
Engineering and Technology (4)
Information Systems and Digital Business Innovation MSc
Information Systems and Digital Business Innovation MSc
Life Sciences and Medicine (4)
Healthcare Leadership MSc
Healthcare Leadership MSc
Healthcare Leadership PGCert
Healthcare Leadership PGCert
Healthcare Leadership PGDip
Healthcare Leadership PGDip
Social Sciences and Management (4)
Human Resource Management MSc
Human Resource Management MSc
Logistics and Supply Chain Management MSc
Logistics and Supply Chain Management MSc
Business and Management (1)
Accounting and Finance PhD
Accounting and Finance PhD
Management (Entrepreneurship and Strategy) PhD
Management (Entrepreneurship and Strategy) PhD
Management (Organisation, Work and Technology) PhD
Management (Organisation, Work and Technology) PhD
Management Science PhD
Management Science PhD
Management Science PhD (Integrated)
Management Science PhD (Integrated)
Marketing PhD
Marketing PhD
Organisational Health and Well-Being PhD
Theory and Practice of Management (IDPM) PhD
Theory and Practice of Management PhD