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The Master of Business Administration program will equip you with a critical understanding of business and management essentials, covering areas such as people management, strategic marketing, and financial proficiency. You’ll develop strategic leadership skills crucial for success in the professional world, and the ability to assess organisational strategic positioning. In our Masters of Business Administration (Advertising and Brand Management) programme, you’ll gain a comprehensive understanding of advertising and brand management and their critical role in the business landscape. You’ll explore the intricacies of advertising planning and brand leadership within modern contexts, exploring theoretical perspectives on strategic brand stewardship and advertising campaign management, aiming to identify and capitalise on market opportunities. As a Hertfordshire MBA student, you’ll be supported by first-class facilities, including our virtual learning environment, StudyNet, which provides access to other students, lecture notes and over 100,000 e-books and e-journals. Additionally, you’ll benefit from teaching and supervision by our expert research-active staff, several of whom are world leaders in their field and act as consultants with leading organisations such as Roche, Camelot and BDO Hayward.
Programme overview
Main Subject
Business and Management Studies
Degree
MBA
Study Level
MBA
Study Mode
On Campus
The Master of Business Administration program will equip you with a critical understanding of business and management essentials, covering areas such as people management, strategic marketing, and financial proficiency. You’ll develop strategic leadership skills crucial for success in the professional world, and the ability to assess organisational strategic positioning. In our Masters of Business Administration (Advertising and Brand Management) programme, you’ll gain a comprehensive understanding of advertising and brand management and their critical role in the business landscape. You’ll explore the intricacies of advertising planning and brand leadership within modern contexts, exploring theoretical perspectives on strategic brand stewardship and advertising campaign management, aiming to identify and capitalise on market opportunities. As a Hertfordshire MBA student, you’ll be supported by first-class facilities, including our virtual learning environment, StudyNet, which provides access to other students, lecture notes and over 100,000 e-books and e-journals. Additionally, you’ll benefit from teaching and supervision by our expert research-active staff, several of whom are world leaders in their field and act as consultants with leading organisations such as Roche, Camelot and BDO Hayward.
Domestic
16,950 GBP
International
18,799 GBP
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Master of Business Administration (Advertising and Brand Management)
18,799 GBPTuition Fee/year
Business and Management StudiesMain Subject Area
Programme overview
Main Subject
Business and Management Studies
Degree
MBA
Study Level
MBA
Study Mode
On Campus
In our Masters of Business Administration (Advertising and Brand Management) programme, you’ll gain a comprehensive understanding of advertising and brand management and their critical role in the business landscape. You’ll explore the intricacies of advertising planning and brand leadership within modern contexts, exploring theoretical perspectives on strategic brand stewardship and advertising campaign management, aiming to identify and capitalise on market opportunities.
As a Hertfordshire MBA student, you’ll be supported by first-class facilities, including our virtual learning environment, StudyNet, which provides access to other students, lecture notes and over 100,000 e-books and e-journals.
Additionally, you’ll benefit from teaching and supervision by our expert research-active staff, several of whom are world leaders in their field and act as consultants with leading organisations such as Roche, Camelot and BDO Hayward.
Programme overview
Main Subject
Business and Management Studies
Degree
MBA
Study Level
MBA
Study Mode
On Campus
In our Masters of Business Administration (Advertising and Brand Management) programme, you’ll gain a comprehensive understanding of advertising and brand management and their critical role in the business landscape. You’ll explore the intricacies of advertising planning and brand leadership within modern contexts, exploring theoretical perspectives on strategic brand stewardship and advertising campaign management, aiming to identify and capitalise on market opportunities.
As a Hertfordshire MBA student, you’ll be supported by first-class facilities, including our virtual learning environment, StudyNet, which provides access to other students, lecture notes and over 100,000 e-books and e-journals.
Additionally, you’ll benefit from teaching and supervision by our expert research-active staff, several of whom are world leaders in their field and act as consultants with leading organisations such as Roche, Camelot and BDO Hayward.
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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BA (Hons) English Language and Literature
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BSc (Hons) Geography
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BA (Hons) Sociology
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Bachelor of Laws LLB (Hons)
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MA 3D Modelling and VFX
MA Animation
MA Animation
MA Art Therapy
MA Art Therapy
MA Character and Creature Animation (Online)
MA Character and Creature Animation (Online)
MA Concept Art
MA Concept Art
MA Creative AI for Screen
MA Creative AI for Screen
MA Digital Comics
MA Digital Comics
MA Digital Media Arts
MA Digital Media Arts
MA Editing and Post Production
MA Editing and Post Production
MA Folklore Studies
MA Folklore Studies
MA Games Art and Design
MA Games Art and Design
MA Graphic Design and Branding
MA Graphic Design and Branding
MA Illustration
MA Illustration
MA Interior Architecture and Design
MA Interior Architecture and Design
MA Literature and Culture (Online)
MA Literature and Culture (Online)
MA Music Composition and Sound for Film and Games
MA Music Composition and Sound for Film and Games
MA Music Production and Artist Development
MA Music Production and Artist Development
MA Photography
MA Photography
MA Product Design
MA Product Design
MA Screenwriting
MA Screenwriting
MArch Architecture and Urbanism
MArch Architecture and Urbanism
MSc Audio Engineering
MSc Audio Engineering
MSc Sound for Film and Television
MSc Sound for Film and Television
Business and Management (7)
MSc Business Analytics and Consultancy
MSc Business Analytics and Consultancy
MSc Business Psychology
MSc Business Psychology
MSc Finance and Investment Banking
MSc Finance and Investment Banking
MSc Finance and Investment Banking (Placement)
MSc Finance and Investment Banking (Placement)
MSc Finance and Investment Banking with Advanced Research
MSc Finance and Investment Banking with Advanced Research
MSc Finance and Investment Banking with Extended Professional Practice
MSc Finance and Investment Banking with Extended Professional Practice
MSc International Business
MSc International Business
MSc International Business (Placement)
MSc International Business (Placement)
MSc International Business with Advanced Research
MSc International Business with Advanced Research
MSc Management
MSc Management
MSc Management with Digital Marketing
MSc Management with Digital Marketing
MSc Management with Logistics and Supply Chain Management
MSc Management with Logistics and Supply Chain Management
MSc Management with Sustainability
MSc Management with Sustainability
MSc Manufacturing Management
MSc Manufacturing Management
MSc Manufacturing Management (18-month route)
MSc Manufacturing Management (18-month route)
MSc Manufacturing Management with Advanced Project
MSc Manufacturing Management with Advanced Project
MSc Marketing
MSc Marketing
MSc Project Management
MSc Project Management
MSc Strategic Marketing with Digital Media Management
MSc Strategic Marketing with Digital Media Management
MSc Strategic Marketing with Global Business Development
MSc Strategic Marketing with Global Business Development
MSc Supply Chain and Logistics Management
MSc Supply Chain and Logistics Management
MSc Supply Chain and Logistics Management (18-month route)
MSc Supply Chain and Logistics Management (18-month route)
MSc Supply Chain and Logistics Management with Advanced Project
MSc Supply Chain and Logistics Management with Advanced Project
Master of Business Administration (Healthcare)
Master of Business Administration (Healthcare)
Master of Research in Digital Management
Master of Research in Digital Management
Engineering and Technology (7)
MSc Advanced Computer Science
MSc Advanced Computer Science
MSc Advanced Computer Science (Online)
MSc Advanced Computer Science (Online)
MSc Advanced Computer Science with Research
MSc Advanced Computer Science with Research
MSc Aerospace Engineering
MSc Aerospace Engineering
MSc Aerospace Engineering (18-month route)
MSc Aerospace Engineering (18-month route)
MSc Aerospace Engineering with Advanced Project
MSc Aerospace Engineering with Advanced Project
MSc Artificial Intelligence (Full-time)
MSc Artificial Intelligence (Full-time)
MSc Artificial Intelligence and Robotics
MSc Artificial Intelligence and Robotics
MSc Artificial Intelligence and Robotics (Placement)
MSc Artificial Intelligence and Robotics (Placement)
MSc Artificial Intelligence and Robotics with Advanced Research
MSc Artificial Intelligence and Robotics with Advanced Research
MSc Automotive Engineering
MSc Automotive Engineering
MSc Automotive Engineering (18-month route)
MSc Automotive Engineering (18-month route)
MSc Automotive Engineering with Advanced Project
MSc Automotive Engineering with Advanced Project
MSc Civil Engineering
MSc Civil Engineering
MSc Communications and Information Engineering (18-month route)
MSc Communications and Information Engineering (18-month route)
MSc Communications and Information Engineering with Advanced Project
MSc Communications and Information Engineering with Advanced Project
MSc Computer Networks and Systems Security
MSc Computer Networks and Systems Security
MSc Computer Networks and Systems Security (Placement)
MSc Computer Networks and Systems Security (Placement)
MSc Computer Science
MSc Computer Science
MSc Computer Science (Full-time)
MSc Computer Science (Full-time)
MSc Cyber Security
MSc Cyber Security
MSc Cyber Security (Placement)
MSc Cyber Security (Placement)
MSc Cyber Security with Advanced Research
MSc Cyber Security with Advanced Research
MSc Data Science
MSc Data Science
MSc Data Science (Placement)
MSc Data Science (Placement)
MSc Data Science and Analytics
MSc Data Science and Analytics
MSc Data Science and Analytics with Advanced Research
MSc Data Science and Analytics with Advanced Research
MSc Data Science and Analytics with Placement Year
MSc Data Science and Analytics with Placement Year
MSc Electronics Engineering
MSc Electronics Engineering
MSc Electronics Engineering (18-month route)
MSc Electronics Engineering (18-month route)
MSc Electronics Engineering with Advanced Project
MSc Electronics Engineering with Advanced Project
MSc Mechanical Engineering
MSc Mechanical Engineering
MSc Mechanical Engineering (18-month route)
MSc Mechanical Engineering (18-month route)
MSc Mechanical Engineering with Advanced Project
MSc Mechanical Engineering with Advanced Project
MSc Power Electronics and Control
MSc Power Electronics and Control
MSc Power Electronics and Control (18-month route)
MSc Power Electronics and Control (18-month route)
MSc Power Electronics and Control with Advanced Project
MSc Power Electronics and Control with Advanced Project
MSc Software Engineering
MSc Software Engineering
MSc Software Engineering (Placement)
MSc Software Engineering (Placement)
MSc Software Engineering with Advanced Research
MSc Software Engineering with Advanced Research
Master of Research in Artificial Intelligence in Business
Master of Research in Artificial Intelligence in Business
Life Sciences and Medicine (7)
MMid Midwifery
MMid Midwifery
MSc Advanced Clinical Practice
MSc Advanced Clinical Practice
MSc Applied Psychology
MSc Applied Psychology
MSc Applied Psychology with Advanced Project
MSc Applied Psychology with Advanced Project
MSc Bioinformatics
MSc Bioinformatics
MSc Bioinformatics with Advanced Research
MSc Bioinformatics with Advanced Research
MSc Bioinformatics with Extended Professional Practice
MSc Bioinformatics with Extended Professional Practice
MSc Cancer Immunotherapy
MSc Cancer Immunotherapy
MSc Cancer Immunotherapy with Advanced Research
MSc Cancer Immunotherapy with Advanced Research
MSc Cardiology and Stroke
MSc Cardiology and Stroke
MSc Clinical Dermatology
MSc Clinical Dermatology
MSc Contemporary Nursing
MSc Contemporary Nursing
MSc Drug Discovery and Toxicology
MSc Drug Discovery and Toxicology
MSc Environmental Management for Agriculture
MSc Environmental Management for Agriculture
MSc Medical Imaging and Radiation Sciences
MSc Medical Imaging and Radiation Sciences
MSc Medical Microbiology
MSc Medical Microbiology
MSc Medical Microbiology with Advanced Research
MSc Medical Microbiology with Advanced Research
MSc Molecular Biotechnology
MSc Molecular Biotechnology
MSc Molecular Biotechnology with Advanced Research
MSc Molecular Biotechnology with Advanced Research
MSc Nursing (Adult)
MSc Nursing (Adult)
MSc Nursing (Learning Disabilities)
MSc Nursing (Learning Disabilities)
MSc Nursing (Mental Health)
MSc Nursing (Mental Health)
MSc Occupational Psychology
MSc Occupational Psychology
MSc Psychology
MSc Psychology
MSc Research in Clinical Psychology
MSc Research in Clinical Psychology
MSc Social and Organisational Psychology (Online)
MSc Social and Organisational Psychology (Online)
MSc/PG Cert Health and Medical Education
MSc/PG Cert Health and Medical Education
Master of Public Health MPH (Full-time)
Master of Public Health MPH (Full-time)
Natural Sciences (7)
MSc Astrophysics
MSc Astrophysics
MSc Astrophysics with Placement Year
MSc Astrophysics with Placement Year
MSc Environmental Management
MSc Environmental Management
MSc Outdoor Environmental Education
MSc Outdoor Environmental Education
MSc Physician Associate Studies
MSc Physician Associate Studies
MSc Sustainable Planning
MSc Sustainable Planning
MSc Sustainable Planning and Environmental Management
MSc Sustainable Planning and Environmental Management
MSc Sustainable Planning and Practice
MSc Sustainable Planning and Practice
MSc Sustainable Planning and Practice with Advanced Research
MSc Sustainable Planning and Practice with Advanced Research
MSc Sustainable Planning and Transport
MSc Sustainable Planning and Transport
MSc Theoretical Physics
MSc Theoretical Physics
MSc Theoretical Physics with Advanced Research
MSc Theoretical Physics with Advanced Research
MSc Water and Environmental Management
MSc Water and Environmental Management
Others (7)
MA International Education
MA International Education
Social Sciences and Management (7)
MA Early Childhood Education
MA Early Childhood Education
MA Education
MA Education
MA Education with Advanced Research
MA Education with Advanced Research
MA Educational Leadership
MA Educational Leadership
MA Film Production
MA Film Production
MA Human Resource Management
MA Human Resource Management
MA Human Resource Management (Global)
MA Human Resource Management (Global)
MA Human Resource Management (Work Psychology)
MA Human Resource Management (Work Psychology)
MA Human Resource Management with Advanced Research
MA Human Resource Management with Advanced Research
MA Human Resource Management with Placement Year
MA Human Resource Management with Placement Year
MA International Relations
MA International Relations
MA International Relations (Placement)
MA International Relations (Placement)
MA Journalism and Media Communications
MA Journalism and Media Communications
MA Journalism and Media Communications (Placement)
MA Journalism and Media Communications (Placement)
MA Public Relations and Digital Communications
MA Public Relations and Digital Communications
MA SEND and Inclusion
MA SEND and Inclusion
MA Teaching English to Speakers of Other Languages
MA Teaching English to Speakers of Other Languages
MSc International Tourism, Hospitality and Event Management
MSc International Tourism, Hospitality and Event Management
MSc International Tourism, Hospitality and Event Management (Placement)
MSc International Tourism, Hospitality and Event Management (Placement)
MSc Operations and Supply Chain Management
MSc Operations and Supply Chain Management
MSc Social Work
MSc Social Work
MSc Strength, Conditioning and Rehabilitation
MSc Strength, Conditioning and Rehabilitation
MSc Transport Planning
MSc Transport Planning
MSc Transport Planning with Placement Year
MSc Transport Planning with Placement Year
Master of Laws Business Law
Master of Laws Business Law
Master of Laws Criminal Justice
Master of Laws Criminal Justice
Master of Laws Intellectual Property and Information Law
Master of Laws Intellectual Property and Information Law
Master of Laws International Commercial Law and Arbitration
Master of Laws International Commercial Law and Arbitration
Master of Laws International Human Rights Law
Master of Laws International Human Rights Law
Master of Laws LLM
Master of Laws LLM
Master of Laws Solicitors' Practice
Master of Laws Solicitors' Practice
Full-Time MBA (2)
Master of Business Administration
Master of Business Administration
Master of Business Administration (Advertising and Brand Management)
Master of Business Administration (Advertising and Brand Management)
Master of Business Administration (Artificial Intelligence)
Master of Business Administration (Artificial Intelligence)
Master of Business Administration (Data Analytics)
Master of Business Administration (Data Analytics)
Master of Business Administration (Digital Marketing)
Master of Business Administration (Digital Marketing)
Master of Business Administration (FinTech)
Master of Business Administration (FinTech)
Master of Business Administration (Global Business Development)
Master of Business Administration (Global Business Development)
Master of Business Administration (Human Resources)
Master of Business Administration (Human Resources)
Master of Business Administration (Logistics and Supply Chain Management)
Master of Business Administration (Logistics and Supply Chain Management)
Master of Business Administration (Project Management)
Master of Business Administration (Project Management)
Master of Business Administration (Risk Management and Investment)
Master of Business Administration (Risk Management and Investment)
Online/Distance MBA (2)
Global Executive Master of Business Administration (Online)
Global Executive Master of Business Administration (Online)
Global Executive Master of Business Administration with Algorithmic Marketing (Online)
Global Executive Master of Business Administration with Algorithmic Marketing (Online)
Global Executive Master of Business Administration with Artificial Intelligence (Online)
Global Executive Master of Business Administration with Artificial Intelligence (Online)
Global Executive Master of Business Administration with Cyber Security (Online)
Global Executive Master of Business Administration with Cyber Security (Online)
Global Executive Master of Business Administration with Data Science (Online)
Global Executive Master of Business Administration with Data Science (Online)
Global Executive Master of Business Administration with Sustainability (Online)
Global Executive Master of Business Administration with Sustainability (Online)