BBA (Hons) Scheme in Management and Marketing (Management / Marketing) 48 months Undergraduate Programme By The Hong Kong Polytechnic University |TopUniversities
Subject Ranking

# =46QS Subject Rankings

Programme Duration

48 monthsProgramme duration

Tuitionfee

22,436 USDTuition Fee/year

Main Subject Area

Business and Management StudiesMain Subject Area

Programme overview

Main Subject

Business and Management Studies

Degree

BBA

Study Level

Undergraduate

Study Mode

On Campus

Programme Aims

Learning and teaching are our core activities. We are committed to nurturing students’ professional skills and supporting their all-round development.

Students must complete the General University Requirements, core subjects, and fundamental business subjects at an early stage. They will then choose one of the following degrees as a specialism for graduation. 

BBA (Hons) in Management

Management skills are essential for all business professionals. As a field of study, management aims to maximise the potential of people and other resources within organisations.

This programme provides students with a well-rounded business education and general management training, as well as the opportunity to specialise in human resource management. Students are equipped with a wide range of management skills to give them the potential to develop as business leaders in Hong Kong, mainland China, and the region.

BBA (Hons) in Marketing

This programme provides students with a holistic business education that includes skills in analysing, planning, implementing, and controlling marketing decisions; analytical and research skills; the ability to communicate, interact, and intervene as part of the integrative role ascribed to marketing; an appreciation of the responsibilities of marketing professionals in broader environmental and international contexts; and literacy in the use of data and technology relevant to marketing.

All students in the Faculty of Business are encouraged to participate in a range of extracurricular activities, such as professional mentorship, student exchange, and other leadership development opportunities.

Programme overview

Main Subject

Business and Management Studies

Degree

BBA

Study Level

Undergraduate

Study Mode

On Campus

Programme Aims

Learning and teaching are our core activities. We are committed to nurturing students’ professional skills and supporting their all-round development.

Students must complete the General University Requirements, core subjects, and fundamental business subjects at an early stage. They will then choose one of the following degrees as a specialism for graduation. 

BBA (Hons) in Management

Management skills are essential for all business professionals. As a field of study, management aims to maximise the potential of people and other resources within organisations.

This programme provides students with a well-rounded business education and general management training, as well as the opportunity to specialise in human resource management. Students are equipped with a wide range of management skills to give them the potential to develop as business leaders in Hong Kong, mainland China, and the region.

BBA (Hons) in Marketing

This programme provides students with a holistic business education that includes skills in analysing, planning, implementing, and controlling marketing decisions; analytical and research skills; the ability to communicate, interact, and intervene as part of the integrative role ascribed to marketing; an appreciation of the responsibilities of marketing professionals in broader environmental and international contexts; and literacy in the use of data and technology relevant to marketing.

All students in the Faculty of Business are encouraged to participate in a range of extracurricular activities, such as professional mentorship, student exchange, and other leadership development opportunities.

Admission Requirements

6+
23+
590+
4+
32+
180+
80+

4 Years
Sep

International
22,436 USD

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