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The Master of Science in Marketing (MScMARK) is a 1-year full-time program offering foundational courses that enable students to gain expertise in areas regarded as critical by today’s employers, including data-driven marketing, digital marketing, brand management and artificial intelligence (AI). The program is best suited to students who aspire to fast-track their careers to become leading marketing professionals, particularly by joining multinationals, small or medium-sized companies, or non-profit organizations. Providing world-class teaching carried out by a strong base of distinguished faculty and leading marketing professionals is the primary commitment of this 1-year training program. It aims to nurture graduates with the skills and expertise necessary to devise and implement sustainable marketing strategies in the physical and digital marketplaces. In addition to academic training, the program provides various opportunities and platforms for students to network with industry professionals and senior management to gain insights and seek career opportunities in Hong Kong and beyond. By participating in enrichment activities and attending talks by professionals, students can explore the industry landscape and develop applied skills in industry and company analysis.
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
The Master of Science in Marketing (MScMARK) is a 1-year full-time program offering foundational courses that enable students to gain expertise in areas regarded as critical by today’s employers, including data-driven marketing, digital marketing, brand management and artificial intelligence (AI). The program is best suited to students who aspire to fast-track their careers to become leading marketing professionals, particularly by joining multinationals, small or medium-sized companies, or non-profit organizations. Providing world-class teaching carried out by a strong base of distinguished faculty and leading marketing professionals is the primary commitment of this 1-year training program. It aims to nurture graduates with the skills and expertise necessary to devise and implement sustainable marketing strategies in the physical and digital marketplaces. In addition to academic training, the program provides various opportunities and platforms for students to network with industry professionals and senior management to gain insights and seek career opportunities in Hong Kong and beyond. By participating in enrichment activities and attending talks by professionals, students can explore the industry landscape and develop applied skills in industry and company analysis.
Admission Requirements
6.5+
80+
A bachelor’s degree from a recognized university or other approved institution and evidence of satisfactory academic performance. Applicants are highly recommended to have a satisfactory GMAT/GRE score. A GMAT/GRE score is not compulsory but will be taken into consideration. No minimum work experience is required.
MSc in Marketing
The Hong Kong University of Science and Technology, Hong Kong, Hong Kong SAR
# 29QS Subject Rankings
12 monthsProgramme duration
49,000 USDTuition Fee/year
03 May, 2026Application Deadline
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Admission Requirements
Domestic
International
Scholarships
The Belt and Road Admission Scholarship
Value
50% tuition fee waiver
Deadline
1 Mar 2026
Application requirements
QS Event Attendance is NOT required
Entry requirements
You must be admitted to this school to be awarded
MSc Program Admissions Scholarship
Value
$10000
Deadline
1 Mar 2026
Application requirements
QS Event Attendance is NOT required
Entry requirements
You must be admitted to this school to be awarded
MSc Program Academic Achievement Scholarship
Value
$1200
Deadline
1 Mar 2026
Application requirements
QS Event Attendance is NOT required
Entry requirements
You must be admitted to this school to be awarded
HKUST Business School’s MSc Diversity Excellence Scholarship
Value
$30000
Deadline
1 Mar 2026
Application requirements
QS Event Attendance is NOT required
Entry requirements
You must be admitted to this school to be awarded
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