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The BBA in Marketing (MARK) program cultivates well-rounded marketing professionals who fully appreciate the synergy created by marketing and other business functions. The curriculum content ranges from core marketing courses to advanced electives in various aspects of marketing, such as its international dimensions, strategy, and pricing. Central to the program are consumer behavior and marketing research. Our course material is continuously updated and new courses introduced to prepare students for the job market. Marketing courses are conducted interactively, and students are usually exposed to a team environment. The program uses a diverse portfolio of pedagogical learning tools including interactive class discussion, case analysis, group projects, and business simulation games.
Programme overview
Main Subject
Marketing
Degree
BBA
Study Level
Undergraduate
Study Mode
On Campus
The BBA in Marketing (MARK) program cultivates well-rounded marketing professionals who fully appreciate the synergy created by marketing and other business functions. The curriculum content ranges from core marketing courses to advanced electives in various aspects of marketing, such as its international dimensions, strategy, and pricing. Central to the program are consumer behavior and marketing research. Our course material is continuously updated and new courses introduced to prepare students for the job market. Marketing courses are conducted interactively, and students are usually exposed to a team environment. The program uses a diverse portfolio of pedagogical learning tools including interactive class discussion, case analysis, group projects, and business simulation games.
Admission Requirements
27+
80+
6+
1290+
37+
90+
Post-Secondary Qualifications: Completion of at least one year full-time study in an Associate Degree, Higher Diploma or undergraduate studies in a post-secondary institution; High School Qualifications: Completion of high school graduation requirements; and Completion of any school-leaving public examinations. Normally, a GPA above B+/80% is expected in your post-secondary studies. In addition, attainments in high school exams taken in the past will be useful information for preliminary assessments. Interview is not compulsory.
BBA in Marketing
The Hong Kong University of Science and Technology, Hong Kong, Hong Kong SAR
# 29QS Subject Rankings
48 monthsProgramme duration
21,800 USDTuition Fee/year
3Scholarships
Programme overview
Main Subject
Marketing
Degree
BBA
Study Level
Undergraduate
Study Mode
On Campus
Programme overview
Main Subject
Marketing
Degree
BBA
Study Level
Undergraduate
Study Mode
On Campus
Admission Requirements
Domestic
International
Scholarships
The Belt and Road Admission Scholarship
Value
50% tuition fee waiver
Deadline
1 Mar 2026
Application requirements
QS Event Attendance is NOT required
Entry requirements
You must be admitted to this school to be awarded
MSc Program Admissions Scholarship
Value
$10000
Deadline
1 Mar 2026
Application requirements
QS Event Attendance is NOT required
Entry requirements
You must be admitted to this school to be awarded
MSc Program Academic Achievement Scholarship
Value
$1200
Deadline
1 Mar 2026
Application requirements
QS Event Attendance is NOT required
Entry requirements
You must be admitted to this school to be awarded
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