Your input will help us improve your experience.You can close this popup to continue using the website or choose an option below to register in or login.
Today’s consumers demand new forms of engagement, open innovation and brand co-creation. Marketing and sales professionals must be equipped with a 360-degree vision of the latest trends, technologies and strategies in order to harness the power of digital platforms, social media and digital strategy in unexpected ways. The Executive Master in Strategic Marketing & Communication focuses on your aspirations, strengths and purpose to help you pursue the next best you and make a real impact in the sector.
Gain the necessary tools to guide businesses through the new challenges posed in today’s dynamic digital world. This program is carefully designed to prepare you to take the next step in your career:
Our hands-on approach gives you key insight into the latest tech and trends in marketing and communication. Learn with top professors who are sector-leading professionals in the field.
The unique blended format of this program combines online lessons with intensive face-to-face learning periods, allowing you to continue with your professional responsibilities while you upskill and expand your network through the IE Community.
Our extensive career resources help you build your ideal career by preparing for professional growth, expanding your leadership skills and leveraging our partnerships with top companies.
Exclusive networking opportunities with classmates and peers who come from different international backgrounds and industries, where their extensive experience and knowledge will enhance your learning experience.
*The 2025 – 2026 intake starts on April 1st.
Programme overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
Blended
Today’s consumers demand new forms of engagement, open innovation and brand co-creation. Marketing and sales professionals must be equipped with a 360-degree vision of the latest trends, technologies and strategies in order to harness the power of digital platforms, social media and digital strategy in unexpected ways. The Executive Master in Strategic Marketing & Communication focuses on your aspirations, strengths and purpose to help you pursue the next best you and make a real impact in the sector.
Gain the necessary tools to guide businesses through the new challenges posed in today’s dynamic digital world. This program is carefully designed to prepare you to take the next step in your career:
Our hands-on approach gives you key insight into the latest tech and trends in marketing and communication. Learn with top professors who are sector-leading professionals in the field.
The unique blended format of this program combines online lessons with intensive face-to-face learning periods, allowing you to continue with your professional responsibilities while you upskill and expand your network through the IE Community.
Our extensive career resources help you build your ideal career by preparing for professional growth, expanding your leadership skills and leveraging our partnerships with top companies.
Exclusive networking opportunities with classmates and peers who come from different international backgrounds and industries, where their extensive experience and knowledge will enhance your learning experience.
*The 2025 – 2026 intake starts on April 1st.
Admission Requirements
100+
7+
15 Months
Apr
Candidates are required to submit references or letter(s) of recommendation for acceptance
Candidates are required to submit an essay(s) for acceptance
Domestic
34,000 EUR
International
34,000 EUR
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Executive Master In Strategic Marketing And Communication
Madrid, Madrid, Spain
15 monthsProgramme duration
34,000 EURTuition Fee/year
MarketingMain Subject Area
Programme overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
Blended
Today’s consumers demand new forms of engagement, open innovation and brand co-creation. Marketing and sales professionals must be equipped with a 360-degree vision of the latest trends, technologies and strategies in order to harness the power of digital platforms, social media and digital strategy in unexpected ways. The Executive Master in Strategic Marketing & Communication focuses on your aspirations, strengths and purpose to help you pursue the next best you and make a real impact in the sector.
Gain the necessary tools to guide businesses through the new challenges posed in today’s dynamic digital world. This program is carefully designed to prepare you to take the next step in your career:
*The 2025 – 2026 intake starts on April 1st.
Programme overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
Blended
Today’s consumers demand new forms of engagement, open innovation and brand co-creation. Marketing and sales professionals must be equipped with a 360-degree vision of the latest trends, technologies and strategies in order to harness the power of digital platforms, social media and digital strategy in unexpected ways. The Executive Master in Strategic Marketing & Communication focuses on your aspirations, strengths and purpose to help you pursue the next best you and make a real impact in the sector.
Gain the necessary tools to guide businesses through the new challenges posed in today’s dynamic digital world. This program is carefully designed to prepare you to take the next step in your career:
*The 2025 – 2026 intake starts on April 1st.
Admission Requirements
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
More programmes from the university
Others (1)
Bachelor in Business Administration
Bachelor in Business Administration
Dual Degree In Business Administration & Computer Science And Artificial Intelligence
Dual Degree In Business Administration & Computer Science And Artificial Intelligence
Dual Degree In Business Administration & Data And Business Analytics
Dual Degree In Business Administration & Data And Business Analytics
Dual Degree In Business Administration & Design
Dual Degree In Business Administration & Design
Dual Degree In Business Administration & Fashion Design
Dual Degree In Business Administration & Fashion Design
Dual Degree In Business Administration & Humanities
Dual Degree In Business Administration & Humanities
Dual Degree In Business Administration & International Relations
Dual Degree In Business Administration & International Relations
Dual Degree In Business Administration & Laws
Dual Degree In Business Administration & Laws
Dual Degree In Business Administration & Political Science
Dual Degree In Business Administration & Political Science
Others (1)
Executive Master In Strategic Marketing And Communication
Executive Master In Strategic Marketing And Communication
Executive Master in Digital Transformation & Innovation Leadership
Executive Master in Digital Transformation & Innovation Leadership
Master In Creative Direction, Content & Branding
Master In Creative Direction, Content & Branding
Master In Strategic Marketing & Communication
Master In Strategic Marketing & Communication
Master In Sustainability & Business Transformation
Master In Sustainability & Business Transformation
Master in Customer Experience & Innovation
Master in Customer Experience & Innovation
Master in Digital Business & Innovation
Master in Digital Business & Innovation
Master in Digital Marketing
Master in Digital Marketing
Master in Finance
Master in Finance
Master in Management
Master in Management
Master in Management & Strategy
Master in Management & Strategy
Master in Market Research and Consumer Behavior
Master in Market Research and Consumer Behavior
Master in Talent Development and Human Resources
Master in Talent Development and Human Resources
Executive MBA (3)
Global Executive MBA
Global Executive MBA
IE Brown Executive MBA
IE Brown Executive MBA
Full-Time MBA (3)
International MBA
International MBA
Online/Distance MBA (3)
Global Online MBA
Global Online MBA
Others (1)
Doctor in Business Administration (DBA)
Doctor in Business Administration (DBA)
Doctor in Management (PhD)
Doctor in Management (PhD)