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The Master in Customer Experience & Innovation empowers you to create impactful, human-centered designs in the product, service and experience sectors. By rethinking and redesigning the customer journey, you’ll enhance consumer interactions and drive substantial value for businesses. Through an immersive exploration of product innovation and management, service and experience design, business and growth strategy, and innovation skills. You’ll learn to create seamless, synchronized experiences across all customer touchpoints and discover your unique path in the customer experience landscape.
The program is structured to transform you into a leader in innovation:
Shift your mindset and create innovative solutions to gain professional opportunities such as: strategic design, innovation management, CX specialist and transversal roles that can impact any business department.
After completing this foundational stage, where you will meet peers from different Master's programs, you will then tailor your learning journey to the Master in Customer Experience & Innovation.
Choose from additional certifications to enhance your marketability, including those offered by digital giants like Google and Salesforce, or our own IE University Sustainability Certificate.
Experience transformative growth with immersive experiences like Global Immersion Week or Social Impact Week. These programs offer firsthand insights through visits to key global hubs such as London, Amsterdam, Ghana and South Africa.
*The 2025-2026 intake starts on September 8th.
Programme overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
On Campus
The Master in Customer Experience & Innovation empowers you to create impactful, human-centered designs in the product, service and experience sectors. By rethinking and redesigning the customer journey, you’ll enhance consumer interactions and drive substantial value for businesses. Through an immersive exploration of product innovation and management, service and experience design, business and growth strategy, and innovation skills. You’ll learn to create seamless, synchronized experiences across all customer touchpoints and discover your unique path in the customer experience landscape.
The program is structured to transform you into a leader in innovation:
Shift your mindset and create innovative solutions to gain professional opportunities such as: strategic design, innovation management, CX specialist and transversal roles that can impact any business department.
After completing this foundational stage, where you will meet peers from different Master's programs, you will then tailor your learning journey to the Master in Customer Experience & Innovation.
Choose from additional certifications to enhance your marketability, including those offered by digital giants like Google and Salesforce, or our own IE University Sustainability Certificate.
Experience transformative growth with immersive experiences like Global Immersion Week or Social Impact Week. These programs offer firsthand insights through visits to key global hubs such as London, Amsterdam, Ghana and South Africa.
*The 2025-2026 intake starts on September 8th.
Admission Requirements
7+
100+
10 Months
Sep
Candidates are required to submit references or letter(s) of recommendation for acceptance
Candidates are required to submit an essay(s) for acceptance
Domestic
37,000 EUR
International
37,000 EUR
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Master in Customer Experience & Innovation
Madrid, Madrid, Spain
10 monthsProgramme duration
37,000 EURTuition Fee/year
MarketingMain Subject Area
Programme overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
On Campus
The Master in Customer Experience & Innovation empowers you to create impactful, human-centered designs in the product, service and experience sectors. By rethinking and redesigning the customer journey, you’ll enhance consumer interactions and drive substantial value for businesses. Through an immersive exploration of product innovation and management, service and experience design, business and growth strategy, and innovation skills. You’ll learn to create seamless, synchronized experiences across all customer touchpoints and discover your unique path in the customer experience landscape.
The program is structured to transform you into a leader in innovation:
*The 2025-2026 intake starts on September 8th.
Programme overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
On Campus
The Master in Customer Experience & Innovation empowers you to create impactful, human-centered designs in the product, service and experience sectors. By rethinking and redesigning the customer journey, you’ll enhance consumer interactions and drive substantial value for businesses. Through an immersive exploration of product innovation and management, service and experience design, business and growth strategy, and innovation skills. You’ll learn to create seamless, synchronized experiences across all customer touchpoints and discover your unique path in the customer experience landscape.
The program is structured to transform you into a leader in innovation:
*The 2025-2026 intake starts on September 8th.
Admission Requirements
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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