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HomeUniversitiesSciences PoMaster in Marketing and Society, Sciences Po School of Management and Impact (Paris, France)
Master in Marketing and Society, Sciences Po School of Management and Impact (Paris, France)
OBJECTIVES The Master in Marketing and Society prepares students for careers in all areas of marketing and in entrepreneurship. Whether in start-ups, SMEs, or large companies, the marketing profession involves constant change and innovation. Digital technology and new business models have profoundly altered consumer behaviour, paths to purchase, and brand and service relationships. New marketing jobs are emerging, and these require new skills. In keeping with the School of Management and Impact's educational approach, the Master in Marketing and Society programme combines social science theory and method with specialist technical expertise and digital skills. Our graduates are equipped with the cross-cutting competencies—strong analytical skills, creativity, and the ability to innovate—and knowledge they need to enhance customer relations and play a key part in business transformation. ORIENTATIONS The programme is structured to allow gradual specialisation. The first year focuses primarily on the theoretical concepts and principles of social science, management, and marketing.
The first semester consists of cross-cutting courses in management and social sciences, and core courses in marketing. These give you the foundation you need to then choose a specialisation.
In the second semester, you will take specialist courses of your choice on current and emerging practices in marketing.
In workshops throughout the year, you will develop practical skills that can be immediately applied in the workplace.
You have the opportunity to take a gap year between the two years of the Master’s programme to enhance your employability and explore career options, or enrich your education at a partner university abroad.
The second-year courses have a strong professional focus, with a large number of electives, business games and case studies, and specialist modules in sectors such as luxury and innovation. In second year, students can choose between:
six months’ study at Sciences Po followed by a six-month final internship
a year of dual education (apprenticeship): two days of classes and three days working in a company each week for the first six months, then one day of classes every two weeks while you write a dissertation based on your apprenticeship.
Programme overview
Main Subject
Marketing
Degree
MA
Study Level
Masters
Study Mode
On Campus
OBJECTIVES The Master in Marketing and Society prepares students for careers in all areas of marketing and in entrepreneurship. Whether in start-ups, SMEs, or large companies, the marketing profession involves constant change and innovation. Digital technology and new business models have profoundly altered consumer behaviour, paths to purchase, and brand and service relationships. New marketing jobs are emerging, and these require new skills. In keeping with the School of Management and Impact's educational approach, the Master in Marketing and Society programme combines social science theory and method with specialist technical expertise and digital skills. Our graduates are equipped with the cross-cutting competencies—strong analytical skills, creativity, and the ability to innovate—and knowledge they need to enhance customer relations and play a key part in business transformation. ORIENTATIONS The programme is structured to allow gradual specialisation. The first year focuses primarily on the theoretical concepts and principles of social science, management, and marketing.
The first semester consists of cross-cutting courses in management and social sciences, and core courses in marketing. These give you the foundation you need to then choose a specialisation.
In the second semester, you will take specialist courses of your choice on current and emerging practices in marketing.
In workshops throughout the year, you will develop practical skills that can be immediately applied in the workplace.
You have the opportunity to take a gap year between the two years of the Master’s programme to enhance your employability and explore career options, or enrich your education at a partner university abroad.
The second-year courses have a strong professional focus, with a large number of electives, business games and case studies, and specialist modules in sectors such as luxury and innovation. In second year, students can choose between:
six months’ study at Sciences Po followed by a six-month final internship
a year of dual education (apprenticeship): two days of classes and three days working in a company each week for the first six months, then one day of classes every two weeks while you write a dissertation based on your apprenticeship.
Admission Requirements
2 Years
Aug
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Master in Marketing and Society, Sciences Po School of Management and Impact (Paris, France)
Sciences Po campus in Paris, Paris, France
24 monthsProgramme duration
MarketingMain Subject Area
Programme overview
Main Subject
Marketing
Degree
MA
Study Level
Masters
Study Mode
On Campus
The Master in Marketing and Society prepares students for careers in all areas of marketing and in entrepreneurship. Whether in start-ups, SMEs, or large companies, the marketing profession involves constant change and innovation. Digital technology and new business models have profoundly altered consumer behaviour, paths to purchase, and brand and service relationships. New marketing jobs are emerging, and these require new skills.
In keeping with the School of Management and Impact's educational approach, the Master in Marketing and Society programme combines social science theory and method with specialist technical expertise and digital skills. Our graduates are equipped with the cross-cutting competencies—strong analytical skills, creativity, and the ability to innovate—and knowledge they need to enhance customer relations and play a key part in business transformation.
ORIENTATIONS
The programme is structured to allow gradual specialisation. The first year focuses primarily on the theoretical concepts and principles of social science, management, and marketing.
The second-year courses have a strong professional focus, with a large number of electives, business games and case studies, and specialist modules in sectors such as luxury and innovation. In second year, students can choose between:
Programme overview
Main Subject
Marketing
Degree
MA
Study Level
Masters
Study Mode
On Campus
The Master in Marketing and Society prepares students for careers in all areas of marketing and in entrepreneurship. Whether in start-ups, SMEs, or large companies, the marketing profession involves constant change and innovation. Digital technology and new business models have profoundly altered consumer behaviour, paths to purchase, and brand and service relationships. New marketing jobs are emerging, and these require new skills.
In keeping with the School of Management and Impact's educational approach, the Master in Marketing and Society programme combines social science theory and method with specialist technical expertise and digital skills. Our graduates are equipped with the cross-cutting competencies—strong analytical skills, creativity, and the ability to innovate—and knowledge they need to enhance customer relations and play a key part in business transformation.
ORIENTATIONS
The programme is structured to allow gradual specialisation. The first year focuses primarily on the theoretical concepts and principles of social science, management, and marketing.
The second-year courses have a strong professional focus, with a large number of electives, business games and case studies, and specialist modules in sectors such as luxury and innovation. In second year, students can choose between:
Admission Requirements
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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