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The Master’s degree program in Marketing, Consumer Behavior, and Communication* offers two curricula: one in Italian and a new curriculum in English*. The English track features a single specialization designed for young branding and marketing professionals aiming for international markets. This course will provide the necessary skills to work in the fields of marketing and brand communication. Graduates can pursue careers as marketing managers, brand and product managers, CRM managers, responsible for online and offline sales networks of industrial and commercial enterprises, managers in digital marketing, or analysts in consulting firms. Keeping pace with market evolution, the program equips students with the tools to interpret current scenarios and develop a future-oriented vision focused on innovation.
*English-language replica of the master's degree course in Marketing, Consumer Behavior, and Communication, currently undergoing ministerial approval for the academic year 2024/25.
Programme overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
On Campus
The Master’s degree program in Marketing, Consumer Behavior, and Communication* offers two curricula: one in Italian and a new curriculum in English*. The English track features a single specialization designed for young branding and marketing professionals aiming for international markets. This course will provide the necessary skills to work in the fields of marketing and brand communication. Graduates can pursue careers as marketing managers, brand and product managers, CRM managers, responsible for online and offline sales networks of industrial and commercial enterprises, managers in digital marketing, or analysts in consulting firms. Keeping pace with market evolution, the program equips students with the tools to interpret current scenarios and develop a future-oriented vision focused on innovation.
*English-language replica of the master's degree course in Marketing, Consumer Behavior, and Communication, currently undergoing ministerial approval for the academic year 2024/25.
Admission Requirements
You can enrol in Postgraduate Programmes (2-year Master’s) if you have: a coherent first cycle degree (Bachelor’s degree); B2 Italian language proficiency (for Italian taught programmes. C1 Italian proficiency is required for the MA in Specialised Translation and Conference Interpreting) or B2 English language proficiency (for English taught programmes); specific basic knowledge.
2 Years
Sep
Domestic
4,556 EUR
International
4,556 EUR
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Marketing, Consumption and Communication (ITA or ENG)
Università IULM, Milan, Milan, Italy
24 monthsProgramme duration
4,556 EURTuition Fee/year
MarketingMain Subject Area
Programme overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
On Campus
The Master’s degree program in Marketing, Consumer Behavior, and Communication* offers two curricula: one in Italian and a new curriculum in English*. The English track features a single specialization designed for young branding and marketing professionals aiming for international markets. This course will provide the necessary skills to work in the fields of marketing and brand communication. Graduates can pursue careers as marketing managers, brand and product managers, CRM managers, responsible for online and offline sales networks of industrial and commercial enterprises, managers in digital marketing, or analysts in consulting firms. Keeping pace with market evolution, the program equips students with the tools to interpret current scenarios and develop a future-oriented vision focused on innovation.
*English-language replica of the master's degree course in Marketing, Consumer Behavior, and Communication, currently undergoing ministerial approval for the academic year 2024/25.
Programme overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
On Campus
The Master’s degree program in Marketing, Consumer Behavior, and Communication* offers two curricula: one in Italian and a new curriculum in English*. The English track features a single specialization designed for young branding and marketing professionals aiming for international markets. This course will provide the necessary skills to work in the fields of marketing and brand communication. Graduates can pursue careers as marketing managers, brand and product managers, CRM managers, responsible for online and offline sales networks of industrial and commercial enterprises, managers in digital marketing, or analysts in consulting firms. Keeping pace with market evolution, the program equips students with the tools to interpret current scenarios and develop a future-oriented vision focused on innovation.
*English-language replica of the master's degree course in Marketing, Consumer Behavior, and Communication, currently undergoing ministerial approval for the academic year 2024/25.
Admission Requirements
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
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