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The PhD degree in Marketing is a research degree that prepares students for academic positions at top research universities. Students can specialize in either the behavioral (psychology-based) or quantitative (economics, statistics and machine learning-based) approaches to marketing. Students interested in the psychological aspects of consumer behavior--how consumers make decisions, how they react to marketing stimuli--choose the consumer behavior track. Students with a quantitative background, who are interested in theoretical or empirical analysis of applied marketing problems, choose the quantitative marketing track. The goal of the doctoral program in marketing at Yale is to prepare students to do creative and original research that expands the frontiers of knowledge in marketing. To do cutting edge research, students need to be trained in basic disciplines such as economics, statistics, computer science and psychology. They also need to gain knowledge of substantive areas of research in marketing. The program recognizes that students will specialize in either the behavioral (psychology-based) or quantitative (economics, statistics and machine learning-based) approaches to marketing. Students interested in the psychological aspects of consumer behavior--how consumers make decisions, how they react to marketing stimuli--choose the consumer behavior track. Students with a quantitative background, who are interested in theoretical or empirical analysis of applied marketing problems, choose the quantitative marketing track. Notwithstanding this specialization, the program sees value in developing some "breadth." Accordingly, it requires that every student take a core set of courses that cut across the behavioral and quantitative approaches.
Programme overview
Main Subject
Marketing
Study Level
PHD
The PhD degree in Marketing is a research degree that prepares students for academic positions at top research universities. Students can specialize in either the behavioral (psychology-based) or quantitative (economics, statistics and machine learning-based) approaches to marketing. Students interested in the psychological aspects of consumer behavior--how consumers make decisions, how they react to marketing stimuli--choose the consumer behavior track. Students with a quantitative background, who are interested in theoretical or empirical analysis of applied marketing problems, choose the quantitative marketing track. The goal of the doctoral program in marketing at Yale is to prepare students to do creative and original research that expands the frontiers of knowledge in marketing. To do cutting edge research, students need to be trained in basic disciplines such as economics, statistics, computer science and psychology. They also need to gain knowledge of substantive areas of research in marketing. The program recognizes that students will specialize in either the behavioral (psychology-based) or quantitative (economics, statistics and machine learning-based) approaches to marketing. Students interested in the psychological aspects of consumer behavior--how consumers make decisions, how they react to marketing stimuli--choose the consumer behavior track. Students with a quantitative background, who are interested in theoretical or empirical analysis of applied marketing problems, choose the quantitative marketing track. Notwithstanding this specialization, the program sees value in developing some "breadth." Accordingly, it requires that every student take a core set of courses that cut across the behavioral and quantitative approaches.
Admission Requirements
7+
An applicant must have a four-year bachelor?s degree from an accredited U.S. institution or the international equivalent.. Other English language Requirements: Yale?s most competitive applicants will have TOEFL scores of at least the following, 600 on the paper-based TOEFL, 250 on the computer-based TOEFL.
Jan-2000
Domestic
0 USD
International
0 USD
Scholarships
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Doctor of Philosophy (Ph.D.) in Marketing
# 16QS Subject Rankings
24 monthsProgramme duration
MarketingMain Subject Area
Programme overview
Main Subject
Marketing
Study Level
PHD
Programme overview
Main Subject
Marketing
Study Level
PHD
Admission Requirements
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
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