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those who are interested in starting or further developing their business careers in marketing;
those who intend to improve their analytical skills in making marketing decision;
those who plan to pursue higher academic qualifications such as a PhD programme;
those who have a strong background in a professional area (e.g. finance, engineering) but still want to enhance their understanding of customer behaviour and grasp more market opportunities to expand their businesses.
This programme is designed to nurture marketing professionals and entrepreneurs. After completing this programme, students should be able to:
acquire advanced knowledge of marketing philosophy, principles and techniques;
develop critical awareness of contemporary strategic marketing issues from international perspectives;
apply analytical tools including state-of-the-art software commonly used in marketing to respond operationally in dynamic, complex marketing environments and to make sound marketing decisions;
develop a keen social conscience, through application of high ethical standards in the field of marketing.
those who are interested in starting or further developing their business careers in marketing;
those who intend to improve their analytical skills in making marketing decision;
those who plan to pursue higher academic qualifications such as a PhD programme;
those who have a strong background in a professional area (e.g. finance, engineering) but still want to enhance their understanding of customer behaviour and grasp more market opportunities to expand their businesses.
This programme is designed to nurture marketing professionals and entrepreneurs. After completing this programme, students should be able to:
acquire advanced knowledge of marketing philosophy, principles and techniques;
develop critical awareness of contemporary strategic marketing issues from international perspectives;
apply analytical tools including state-of-the-art software commonly used in marketing to respond operationally in dynamic, complex marketing environments and to make sound marketing decisions;
develop a keen social conscience, through application of high ethical standards in the field of marketing.
Admission Requirements
79+
6.5+
Applicants must:
hold a recognized bachelor's degree, or equivalent.
preferably possess over 2 years of working experience in business.
31 Mar 2025
1 Year
Sep
Domestic
41,486 USD
International
41,486 USD
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
MSc in Marketing
City University of Hong Kong, Kowloon,, Hong Kong SAR
# 51-100QS Subject Rankings
12 monthsProgramme duration
41,486 USDTuition Fee/year
31 Mar, 2025Application Deadline
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
Blended
This programme is suitable for:
- those who are interested in starting or further developing their business careers in marketing;
- those who intend to improve their analytical skills in making marketing decision;
- those who plan to pursue higher academic qualifications such as a PhD programme;
- those who have a strong background in a professional area (e.g. finance, engineering) but still want to enhance their understanding of customer behaviour and grasp more market opportunities to expand their businesses.
This programme is designed to nurture marketing professionals and entrepreneurs. After completing this programme, students should be able to:Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
Blended
This programme is suitable for:
- those who are interested in starting or further developing their business careers in marketing;
- those who intend to improve their analytical skills in making marketing decision;
- those who plan to pursue higher academic qualifications such as a PhD programme;
- those who have a strong background in a professional area (e.g. finance, engineering) but still want to enhance their understanding of customer behaviour and grasp more market opportunities to expand their businesses.
This programme is designed to nurture marketing professionals and entrepreneurs. After completing this programme, students should be able to:Admission Requirements
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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