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Drexel's PhD in Business program prepares candidates for careers in academic research and teaching. The PhD in Business includes specializations in accounting, decision sciences, finance, marketing and management (organizational behavior and strategy). PhD degrees are delivered as full-time, on-campus degrees and normally require about five years to complete. The LeBow faculty takes a hands-on approach to research and mentoring students on a daily basis. The support of LeBow’s collaborative, collegial research environment provides our doctoral students with tremendous research opportunities. Marketing as an academic discipline can be viewed from both micro and macro perspectives. From the micro viewpoint, marketing exists at the nexus between an organization and the markets because its offerings include not only physical products but also services, ideas, causes and people. The fundamental role of the marketing process as it occurs within any given organization is to understand and interpret the needs and wants of the markets it serves and then formulate appropriate product, pricing, promotion, and distribution strategies to satisfy those needs and wants. This process occurs within a competitive and dynamic environment so marketing management must continuously adjust its strategies to adapt to and exploit changing situations and contexts. From the macro perspective, marketing institutions can be seen as engaging in a matching function which helps to foster equilibrium between aggregate production and aggregate desired consumption. This matching process enhances economic efficiency by reducing the amount of misdirected production output and enhances effectiveness in terms of more congruency between output and consumer needs and wants. The PhD in Business with a specialization in marketing addresses both perspectives in most of the courses it offers, but the primary emphasis is from the micro point of view.
Programme overview
Main Subject
Business and Management Studies
Degree
MDiv
Study Level
PHD
Drexel's PhD in Business program prepares candidates for careers in academic research and teaching. The PhD in Business includes specializations in accounting, decision sciences, finance, marketing and management (organizational behavior and strategy). PhD degrees are delivered as full-time, on-campus degrees and normally require about five years to complete. The LeBow faculty takes a hands-on approach to research and mentoring students on a daily basis. The support of LeBow’s collaborative, collegial research environment provides our doctoral students with tremendous research opportunities. Marketing as an academic discipline can be viewed from both micro and macro perspectives. From the micro viewpoint, marketing exists at the nexus between an organization and the markets because its offerings include not only physical products but also services, ideas, causes and people. The fundamental role of the marketing process as it occurs within any given organization is to understand and interpret the needs and wants of the markets it serves and then formulate appropriate product, pricing, promotion, and distribution strategies to satisfy those needs and wants. This process occurs within a competitive and dynamic environment so marketing management must continuously adjust its strategies to adapt to and exploit changing situations and contexts. From the macro perspective, marketing institutions can be seen as engaging in a matching function which helps to foster equilibrium between aggregate production and aggregate desired consumption. This matching process enhances economic efficiency by reducing the amount of misdirected production output and enhances effectiveness in terms of more congruency between output and consumer needs and wants. The PhD in Business with a specialization in marketing addresses both perspectives in most of the courses it offers, but the primary emphasis is from the micro point of view.
Admission Requirements
6.5+
Acceptance for graduate study at Drexel University requires a four-year bachelor's degree from a regionally accredited institution in the United States or an equivalent international institution. Although admission requirements vary by program, regular acceptance typically requires a minimum cumulative grade point average of 3.0 (B) for the last two years of undergraduate work. The average for any graduate work must be at least 3.0.
60 Months
Jan-2000
Domestic
0 USD
International
0 USD
Scholarships
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Doctor of Philosophy (PhD) in Business Administration - Marketing Specialization
University City Campus, Philadelphia, United States
# 501-550QS Subject Rankings
60 monthsProgramme duration
Business and Management StudiesMain Subject Area
Programme overview
Main Subject
Business and Management Studies
Degree
MDiv
Study Level
PHD
Programme overview
Main Subject
Business and Management Studies
Degree
MDiv
Study Level
PHD
Admission Requirements
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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