Bachelor of Arts in Marketing Undergraduate Programme By Michigan State University |TopUniversities

Bachelor of Arts in Marketing

Main Subject Area

MarketingMain Subject Area

Programme overview

Main Subject

Marketing

Degree

Other

Study Level

Undergraduate

The Marketing program at Michigan State University is known for producing managers who can manage and lead the marketing function at for profit and nonprofit organizations. The marketing program is designed to help students understand business activities such as identifying customer needs through market research, segmenting markets, targeting and positioning products and services, new product management, making the product or service available to customers, and communicating the benefits of the product or service to customers. The marketing program provides an opportunity for students to develop the analytical, planning, implementation, and process control skills necessary for rewarding careers in marketing management, marketing strategy and marketing research.

Programme overview

Main Subject

Marketing

Degree

Other

Study Level

Undergraduate

The Marketing program at Michigan State University is known for producing managers who can manage and lead the marketing function at for profit and nonprofit organizations. The marketing program is designed to help students understand business activities such as identifying customer needs through market research, segmenting markets, targeting and positioning products and services, new product management, making the product or service available to customers, and communicating the benefits of the product or service to customers. The marketing program provides an opportunity for students to develop the analytical, planning, implementation, and process control skills necessary for rewarding careers in marketing management, marketing strategy and marketing research.

Admission Requirements

79+
6+

Scholarships

Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.

To help students navigate this challenging process, we recommend the following articles:

More programmes from the university

Undergrad Programmes 402