Marketing (Social Marketing) MSc 12 months Postgraduate Programme By University of Brighton |TopUniversities
Programme Duration

12 monthsProgramme duration

Tuitionfee

15,156 GBPTuition Fee/year

Main Subject Area

MarketingMain Subject Area

Programme overview

Main Subject

Marketing

Degree

MSc

Study Level

Masters

Social marketing is the systematic application of marketing concepts and techniques to achieve specific behavioural goals leading to an individual or social good. If you want to learn more about this process, this is the course for you. The course has a strong focus on understanding the motivations of the target audience when planning programmes to influence, and ultimately change, behaviour. This masters degree develops your knowledge of both the theory and practice of marketing at an advanced level. It will provide you with an in-depth and critical understanding of research methodologies, marketing planning and strategy. This course is accredited by the Chartered Institute of Marketing (CIM).

Programme overview

Main Subject

Marketing

Degree

MSc

Study Level

Masters

Social marketing is the systematic application of marketing concepts and techniques to achieve specific behavioural goals leading to an individual or social good. If you want to learn more about this process, this is the course for you. The course has a strong focus on understanding the motivations of the target audience when planning programmes to influence, and ultimately change, behaviour. This masters degree develops your knowledge of both the theory and practice of marketing at an advanced level. It will provide you with an in-depth and critical understanding of research methodologies, marketing planning and strategy. This course is accredited by the Chartered Institute of Marketing (CIM).

Admission Requirements

6.5+
2.6+

1 Year
Jan-2000

Domestic
9,342 GBP
International
15,156 GBP

Scholarships

Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.

To help students navigate this challenging process, we recommend the following articles:

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