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The purpose of the EР is to develop the ability to use theoretical knowledge and research methods in practice in the field of marketing for quality training of competitive specialists in the labor market, to perform professional functions in government and commercial structures, to analyze and plan marketing activities of enterprises, to carry out research in the field of marketing with modern requirements ON1 Accepting the basic concepts, principles and tools of modern marketing issues related to the management of marketing activities of any business entity based on the application of principles and technologies, scientific, methodological and organizational and technological base of marketing ON2 Applying the features of building a marketing information system and the specifics of organizing marketing research of the external and internal environment of business structures, plan and organize marketing research on the Internet, using the modern approaches and marketing algorithms to meet career needs ON3 Analyze the relationship between the functional strategies of companies to prepare effective marketing decisions that affect the marketing activities of the organization ON4 Analyze, taking into account the impact of globalization, various marketing situations and problems comprehensively, working closely with colleagues and other market participants and the relationship between the functional strategies of companies and, on this basis, prepare balanced marketing solutions. ON5 Practice active using of innovation marketing technologies, methods and Internet technologies to develop creative and effective marketing solutions for various situations and problems, use modern marketing communications to create a system for promoting modern marketing projects and ideas ON6 Develop marketing programs, plan advertising campaigns, advise employees on marketing issues ON7 Integrate theoretical concepts, ideas and methods of classical marketing to solve specific practical problems in individual industries ON8 Build management solutions for the effective implementation of marketing tools in the enterprise ON9 To get the desired feedback from consumers, develop a well-coordinated promotion program. ON10 To make a conclusion and find out the solutions to the emerging problems of industrial-technological and marketing activities, carry out an economic assessment of marketing decisions, including investment and innovative marketing projects and summarize the results and develop concepts and recommendations for organizing the production of new products and services ON11 To analyze the information obtained for marketing management decisions; to apply various methods of application in a particular enterprise, methods of planning and monitoring the results of marketing activities; to develop a marketing plan, the basic organizational structure of the marketing Department, to evaluate alternative and management schemes for the positioning of various types of marketing activities, to justify the need for the use of marketing and management strategies in the enterprise. ON12 Monitor the effectiveness and feasibility of marketing decisions made using the principles of implementation of strategic marketing management, modern digital technologies and programs
Programme overview
Main Subject
Marketing
Degree
BA
Study Level
Undergraduate
Study Mode
On Campus
The purpose of the EР is to develop the ability to use theoretical knowledge and research methods in practice in the field of marketing for quality training of competitive specialists in the labor market, to perform professional functions in government and commercial structures, to analyze and plan marketing activities of enterprises, to carry out research in the field of marketing with modern requirements ON1 Accepting the basic concepts, principles and tools of modern marketing issues related to the management of marketing activities of any business entity based on the application of principles and technologies, scientific, methodological and organizational and technological base of marketing ON2 Applying the features of building a marketing information system and the specifics of organizing marketing research of the external and internal environment of business structures, plan and organize marketing research on the Internet, using the modern approaches and marketing algorithms to meet career needs ON3 Analyze the relationship between the functional strategies of companies to prepare effective marketing decisions that affect the marketing activities of the organization ON4 Analyze, taking into account the impact of globalization, various marketing situations and problems comprehensively, working closely with colleagues and other market participants and the relationship between the functional strategies of companies and, on this basis, prepare balanced marketing solutions. ON5 Practice active using of innovation marketing technologies, methods and Internet technologies to develop creative and effective marketing solutions for various situations and problems, use modern marketing communications to create a system for promoting modern marketing projects and ideas ON6 Develop marketing programs, plan advertising campaigns, advise employees on marketing issues ON7 Integrate theoretical concepts, ideas and methods of classical marketing to solve specific practical problems in individual industries ON8 Build management solutions for the effective implementation of marketing tools in the enterprise ON9 To get the desired feedback from consumers, develop a well-coordinated promotion program. ON10 To make a conclusion and find out the solutions to the emerging problems of industrial-technological and marketing activities, carry out an economic assessment of marketing decisions, including investment and innovative marketing projects and summarize the results and develop concepts and recommendations for organizing the production of new products and services ON11 To analyze the information obtained for marketing management decisions; to apply various methods of application in a particular enterprise, methods of planning and monitoring the results of marketing activities; to develop a marketing plan, the basic organizational structure of the marketing Department, to evaluate alternative and management schemes for the positioning of various types of marketing activities, to justify the need for the use of marketing and management strategies in the enterprise. ON12 Monitor the effectiveness and feasibility of marketing decisions made using the principles of implementation of strategic marketing management, modern digital technologies and programs
Admission Requirements
1) Certificate / diploma + applications (original) 2) ID card 3) UNT certificate 4) Certificates confirming benefits and quotas 5) Photo 3x4: 6 pcs. 6) Medical certificate form 063/y 7) Medical certificate in form 075 / y 🎯If the medical certificate, form 0/75 y does not contain evidence of psycho-drug registration data, then please download it on the Egov website
4 Years
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Bachelor of Arts in Marketing
Main Campus, Almaty, Kazakhstan
48 monthsProgramme duration
MarketingMain Subject Area
Programme overview
Main Subject
Marketing
Degree
BA
Study Level
Undergraduate
Study Mode
On Campus
ON1 Accepting the basic concepts, principles and tools of modern marketing issues related to the management of marketing activities of any business entity based on the application of principles and technologies, scientific, methodological and organizational and technological base of marketing ON2 Applying the features of building a marketing information system and the specifics of organizing marketing research of the external and internal environment of business structures, plan and organize marketing research on the Internet, using the modern approaches and marketing algorithms to meet career needs ON3 Analyze the relationship between the functional strategies of companies to prepare effective marketing decisions that affect the marketing activities of the organization ON4 Analyze, taking into account the impact of globalization, various marketing situations and problems comprehensively, working closely with colleagues and other market participants and the relationship between the functional strategies of companies and, on this basis, prepare balanced marketing solutions. ON5 Practice active using of innovation marketing technologies, methods and Internet technologies to develop creative and effective marketing solutions for various situations and problems, use modern marketing communications to create a system for promoting modern marketing projects and ideas ON6 Develop marketing programs, plan advertising campaigns, advise employees on marketing issues ON7 Integrate theoretical concepts, ideas and methods of classical marketing to solve specific practical problems in individual industries ON8 Build management solutions for the effective implementation of marketing tools in the enterprise ON9 To get the desired feedback from consumers, develop a well-coordinated promotion program. ON10 To make a conclusion and find out the solutions to the emerging problems of industrial-technological and marketing activities, carry out an economic assessment of marketing decisions, including investment and innovative marketing projects and summarize the results and develop concepts and recommendations for organizing the production of new products and services ON11 To analyze the information obtained for marketing management decisions; to apply various methods of application in a particular enterprise, methods of planning and monitoring the results of marketing activities; to develop a marketing plan, the basic organizational structure of the marketing Department, to evaluate alternative and management schemes for the positioning of various types of marketing activities, to justify the need for the use of marketing and management strategies in the enterprise. ON12 Monitor the effectiveness and feasibility of marketing decisions made using the principles of implementation of strategic marketing management, modern digital technologies and programs
Programme overview
Main Subject
Marketing
Degree
BA
Study Level
Undergraduate
Study Mode
On Campus
ON1 Accepting the basic concepts, principles and tools of modern marketing issues related to the management of marketing activities of any business entity based on the application of principles and technologies, scientific, methodological and organizational and technological base of marketing ON2 Applying the features of building a marketing information system and the specifics of organizing marketing research of the external and internal environment of business structures, plan and organize marketing research on the Internet, using the modern approaches and marketing algorithms to meet career needs ON3 Analyze the relationship between the functional strategies of companies to prepare effective marketing decisions that affect the marketing activities of the organization ON4 Analyze, taking into account the impact of globalization, various marketing situations and problems comprehensively, working closely with colleagues and other market participants and the relationship between the functional strategies of companies and, on this basis, prepare balanced marketing solutions. ON5 Practice active using of innovation marketing technologies, methods and Internet technologies to develop creative and effective marketing solutions for various situations and problems, use modern marketing communications to create a system for promoting modern marketing projects and ideas ON6 Develop marketing programs, plan advertising campaigns, advise employees on marketing issues ON7 Integrate theoretical concepts, ideas and methods of classical marketing to solve specific practical problems in individual industries ON8 Build management solutions for the effective implementation of marketing tools in the enterprise ON9 To get the desired feedback from consumers, develop a well-coordinated promotion program. ON10 To make a conclusion and find out the solutions to the emerging problems of industrial-technological and marketing activities, carry out an economic assessment of marketing decisions, including investment and innovative marketing projects and summarize the results and develop concepts and recommendations for organizing the production of new products and services ON11 To analyze the information obtained for marketing management decisions; to apply various methods of application in a particular enterprise, methods of planning and monitoring the results of marketing activities; to develop a marketing plan, the basic organizational structure of the marketing Department, to evaluate alternative and management schemes for the positioning of various types of marketing activities, to justify the need for the use of marketing and management strategies in the enterprise. ON12 Monitor the effectiveness and feasibility of marketing decisions made using the principles of implementation of strategic marketing management, modern digital technologies and programs
Admission Requirements
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
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Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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Master's Degree in Nanomaterials and Nanotechnology in Chemistry (7M07121)
Master's Degree in Nanomaterials and Nanotechnology in Chemistry (7M07121)
Master's Degree in Nanomaterials and Nanotechnology in Chemistry (7M07122)
Master's Degree in Nanomaterials and Nanotechnology in Chemistry (7M07122)
Master's Degree in Natural and Technogenic Risks
Master's Degree in Natural and Technogenic Risks
Master's Degree in Nuclear Medicine
Master's Degree in Nuclear Medicine
Master's Degree in Nuclear Physics
Master's Degree in Nuclear Physics
Master's Degree in Nuclear Мedicine
Master's Degree in Nuclear Мedicine
Master's Degree in Petrochemistry
Master's Degree in Petrochemistry
Master's Degree in Petroleum Engineering (7M07201)
Master's Degree in Petroleum Engineering (7M07201)
Master's Degree in Petroleum Engineering (Un. of Lorraine) (7M07202)
Master's Degree in Petroleum Engineering (Un. of Lorraine) (7M07202)
Master's Degree in Pharmaceutical Manufacturing Technology
Master's Degree in Pharmaceutical Manufacturing Technology
Master's Degree in Physics
Master's Degree in Physics
Master's Degree in Physics and Astronomy
Master's Degree in Physics and Astronomy
Master's Degree in Plasma Physics
Master's Degree in Plasma Physics
Master's Degree in Pure and Applied Mathematics
Master's Degree in Pure and Applied Mathematics
Master's Degree in Space Engineering and Technologies
Master's Degree in Space Engineering and Technologies
Master's Degree in Standardization and Certification (by branches of industry)
Master's Degree in Standardization and Certification (by branches of industry)
Master's Degree in Technical physics
Master's Degree in Technical physics
Master's Degree in Theoretical Nuclear Physics
Master's Degree in Theoretical Nuclear Physics
Master's Degree in Thermal Power Engineering
Master's Degree in Thermal Power Engineering
Master's Degree in Thermal Power Engineering (MEPhI)
Master's Degree in Thermal Power Engineering (MEPhI)
Master's Degree in Water Diplomacy
Master's Degree in Water Diplomacy
Master's Degree in Мetrology
Master's Degree in Мetrology
Master's Degree in Сhemical Materials Science (MSU)
Master's Degree in Сhemical Materials Science (MSU)
Master's Degree in Сhemical Technology of Explosives and Pyrotechnics
Master's Degree in Сhemical Technology of Explosives and Pyrotechnics
Social Sciences and Management (6)
Master of Arts in Social Work
Master of Arts in Social Work
Master's Degree in Archival Studies and Documentation Provision of Management
Master's Degree in Archival Studies and Documentation Provision of Management
Master's Degree in Archival Studies, Documentation and Documentation Provision
Master's Degree in Archival Studies, Documentation and Documentation Provision
Master's Degree in Communications
Master's Degree in Communications
Master's Degree in Creative Economy
Master's Degree in Creative Economy
Master's Degree in Data - Journalism
Master's Degree in Data - Journalism
Master's Degree in Digital Media Communications (SPBU)
Master's Degree in Digital Media Communications (SPBU)
Master's Degree in Ethnology and Anthropology
Master's Degree in Ethnology and Anthropology
Master's Degree in Film and TV Directing
Master's Degree in Film and TV Directing
Master's Degree in Global Health
Master's Degree in Global Health
Master's Degree in IT Аrchival Studies and Documentation
Master's Degree in IT Аrchival Studies and Documentation
Master's Degree in International Journalism
Master's Degree in International Journalism
Master's Degree in International Law (7M04201)
Master's Degree in International Law (7M04201)
Master's Degree in International Law (7M04202)
Master's Degree in International Law (7M04202)
Master's Degree in International Law (7M04235)
Master's Degree in International Law (7M04235)
Master's Degree in International Relations (7M03112)
Master's Degree in International Relations (7M03112)
Master's Degree in International Relations (7M03113)
Master's Degree in International Relations (7M03113)
Master's Degree in International Relations (7M03126)
Master's Degree in International Relations (7M03126)
Master's Degree in Journalism
Master's Degree in Journalism
Master's Degree in Journalism (1year)
Master's Degree in Journalism (1year)
Master's Degree in Land Management
Master's Degree in Land Management
Master's Degree in Library Information Systems (7M03206)
Master's Degree in Library Information Systems (7M03206)
Master's Degree in Library Information Systems (7M03224)
Master's Degree in Library Information Systems (7M03224)
Master's Degree in Management of Hotel and Restaurant Business
Master's Degree in Management of Hotel and Restaurant Business
Master's Degree in Media Communications
Master's Degree in Media Communications
Master's Degree in Oriental Language in the Context of Culture
Master's Degree in Oriental Language in the Context of Culture
Master's Degree in Oriental Studies
Master's Degree in Oriental Studies
Master's Degree in Physical Culture and Sport
Master's Degree in Physical Culture and Sport
Master's Degree in Public Health (7M10102)
Master's Degree in Public Health (7M10102)
Master's Degree in Public Health (7M10103 )
Master's Degree in Public Health (7M10103 )
Master's Degree in Publishing Management and Typography
Master's Degree in Publishing Management and Typography
Master's Degree in Regional Studies
Master's Degree in Regional Studies
Master's Degree in Restaurant and Hotel Business
Master's Degree in Restaurant and Hotel Business
Master's Degree in Tourism (7M11101)
Master's Degree in Tourism (7M11101)
Master's Degree in Tourism (7M11102)
Master's Degree in Tourism (7M11102)
Master's Degree in Tourism (7M11103)
Master's Degree in Tourism (7M11103)
Master's Degree in Translation (Oriental Languages)
Master's Degree in Translation (Oriental Languages)
Master's Degree in World Economy (7M04101)
Master's Degree in World Economy (7M04101)
Master's Degree in World Politics (MGIMO)
Master's Degree in World Politics (MGIMO)
Master's Degree in Еthnojournalism
Master's Degree in Еthnojournalism
Social Policy and Management
Social Policy and Management
Sociology of Work and HR Management
Sociology of Work and HR Management
Translation business in the field of international and legal relations
Translation business in the field of international and legal relations
World politics (MGIMO)
World politics (MGIMO)
Arts and Humanities (6)
PhD in Archeology
PhD in Archeology
PhD in Archeology of Eurasia
PhD in Archeology of Eurasia
PhD in Foreign Language: Two Foreign Languages
PhD in Foreign Language: Two Foreign Languages
PhD in Foreign Philology (Western Languages)
PhD in Foreign Philology (Western Languages)
PhD in History (7M02210)
PhD in History (7M02210)
PhD in Innovation in Historical Demography (Gylym Ordasy)
PhD in Innovation in Historical Demography (Gylym Ordasy)
PhD in Innovative Literary Study
PhD in Kazakh Language and Literature
PhD in Kazakh Philology
PhD in Linguistics
PhD in Literary Study
PhD in Museum Studies and Monuments Protection
PhD in Philology
PhD in Russian Language and Literature
PhD in Russian Literature
PhD in Russian Philology
PhD in Turkology
Business and Management (6)
PhD in Accounting and Audit
PhD in Accounting and Audit
PhD in Economics
PhD in Economics
PhD in Finance
PhD in Finance
PhD in Innovation Management
PhD in Innovation Management
PhD in Knowledge-based Economy and Innovation Policy 4.0 Trends (Gylym Ordasy)
PhD in Knowledge-based Economy and Innovation Policy 4.0 Trends (Gylym Ordasy)
PhD in Management
PhD in Management
PhD in Marketing
PhD in Project Management
PhD in State and Local Government
PhD in Vectors of Globalization and New Trends in the World Economy (Gylym Ordasy)
PhD in World Economy
Engineering and Technology (6)
PhD in Automation and Internet of Things
PhD in Automation and Internet of Things
PhD in Biomedicine
PhD in Biomedicine
PhD in Chemical Engineering
PhD in Chemical Engineering
PhD in Computational Sciences and Statistics
PhD in Computational Sciences and Statistics
PhD in Computer Engineering
PhD in Computer Engineering
PhD in Computer Science (8D01502)
PhD in Computer Science (8D01502)
PhD in Computer Science (8D06103)
PhD in Cryptology
PhD in Electric Power Engineering
PhD in Information Security Systems
PhD in Information Systems
PhD in Intelligent Control Systems
PhD in Mechanics
PhD in Mechanics of Materials and Structures (Gylym Оrdasy)
PhD in Radio Engineering, Electronics and Telecommunications
PhD in Robotic Systems
PhD in Space Engineering and Technologies
PhD in Systems Engineering
PhD in Thermal Power Engineering
PhD in Аrtificial Intelligence in Medicine
Life Sciences and Medicine (6)
PhD in Biology (8D01504)
PhD in Biology (8D01504)
PhD in Biology (8D05101)
PhD in Biology (8D05101)
PhD in Biotechnology
PhD in Biotechnology
PhD in Environmental Bioengineering
PhD in Environmental Bioengineering
PhD in Fisheries and Industrial Fishing
PhD in Fisheries and Industrial Fishing
PhD in Genetics
PhD in Genetics
PhD in Geobotany
PhD in Landscape Design
PhD in Medicine
PhD in Microbiology
PhD in Neuroscience
PhD in Nursing
PhD in Pharmacy
PhD in Physical Culture and Sport
PhD in Virology
Natural Sciences (6)
PhD in Cadastre
PhD in Cadastre
PhD in Cartography
PhD in Cartography
PhD in Chemical Technology of Inorganic Substances
PhD in Chemical Technology of Inorganic Substances
PhD in Chemical Technology of Organic Substances
PhD in Chemical Technology of Organic Substances
PhD in Chemistry
PhD in Chemistry
PhD in Ecology
PhD in Ecology
PhD in Geodesy
PhD in Geography (8D01503)
PhD in Geography (8D05202)
PhD in Geoinformatics
PhD in Hydrology
PhD in Materials Science and Technology of New Materials
PhD in Mathematical and Computer Modelling
PhD in Mathematics
PhD in Meteorology
PhD in Nanomaterials and Nanotechnologies
PhD in Nanomaterials and Nanotechnologies in Chemistry
PhD in Natural and Technogenic Risks
PhD in Nuclear Medicine
PhD in Nuclear Physics
PhD in Petrochemistry
PhD in Physics
PhD in Physics and Astronomy
PhD in Pure and Applied Mathematics
PhD in Standardization and Certification (by industry)
PhD in Technical Physics
PhD in Tourism
PhD in Сhemical Technology of Explosives and Pyrotechnics
Social Sciences and Management (6)
PhD in Archival Studies, Documentation and Documentation Provision
PhD in Archival Studies, Documentation and Documentation Provision
PhD in Classical Oriental Studies (Gylym Ordasy)
PhD in Classical Oriental Studies (Gylym Ordasy)
PhD in Ethnology and Anthropology
PhD in Ethnology and Anthropology
PhD in Foreign Philology (Oriental Languages)
PhD in Foreign Philology (Oriental Languages)
PhD in International Journalism
PhD in International Journalism
PhD in International Law
PhD in International Law
PhD in International Relations
PhD in Journalism
PhD in Land Management
PhD in Library Information Systems
PhD in Logistics (by branches)
PhD in Media and Communications
PhD in Oriental Studies
PhD in Public Health
PhD in Regional Studies
PhD in Tourism and Hospitality
PhD in Translation (Oriental Languages)
PhD in Translation (Western Languages)