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The programme aims to provide students with cutting-edge interdisciplinary knowledge of and skills in AI and media communication needed for the computational and digital age. Students are expected to become proficient in essential aspects of data-driven research, story-telling, branding and promotion, audience engagement and editorial decision-making. Students are also expected to be able to apply these data media and communications skills to produce analytics, solutions and insights for media organisations and others in or connected to the industry. Grounded in an academic core of several theoretical and methodological courses, the Programme offers a wide range of elective courses focusing on knowledge and practice in media institutions and operations in the context of the digital transition. These combinations of courses have been chosen with the specific goal of nurturing high-quality, ethical professionals and managerial personnel in the media and communication industry. On completion of the programme, students will be able to: demonstrate a thorough grounding in the concepts, theories and practice of communication studies in the digital age; enable students to build applied skills and conduct technical planning in a variety of services and products; apply professional knowledge, skills and standards in work situations, with social consciousness and ethical responsibility; AND think analytically, critically, and independently, and demonstrate leadership skills in the context of public goods and society well-being.
Programme overview
Main Subject
Communication and Media Studies
Degree
MSc
Study Level
Masters
Study Mode
On Campus
The programme aims to provide students with cutting-edge interdisciplinary knowledge of and skills in AI and media communication needed for the computational and digital age. Students are expected to become proficient in essential aspects of data-driven research, story-telling, branding and promotion, audience engagement and editorial decision-making. Students are also expected to be able to apply these data media and communications skills to produce analytics, solutions and insights for media organisations and others in or connected to the industry. Grounded in an academic core of several theoretical and methodological courses, the Programme offers a wide range of elective courses focusing on knowledge and practice in media institutions and operations in the context of the digital transition. These combinations of courses have been chosen with the specific goal of nurturing high-quality, ethical professionals and managerial personnel in the media and communication industry. On completion of the programme, students will be able to: demonstrate a thorough grounding in the concepts, theories and practice of communication studies in the digital age; enable students to build applied skills and conduct technical planning in a variety of services and products; apply professional knowledge, skills and standards in work situations, with social consciousness and ethical responsibility; AND think analytically, critically, and independently, and demonstrate leadership skills in the context of public goods and society well-being.
Admission Requirements
74+
6+
Applicants should possess a bachelor’s degree with honours from a recognised university or institution. Applicants should submit a 500-word letter of interest in English and a work portfolio (publications, demonstration, GitHub repositories, personal websites, etc), and provide other qualifications and awards, if any. Applicants should also provide two reference letters.
1 Year
Sep
Domestic
22,930 USD
International
22,930 USD
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Master of Science (MSc) in AI and Digital Media
Kowloon Tong Campus, Hong Kong, Hong Kong SAR
# 51-100QS Subject Rankings
12 monthsProgramme duration
22,930 USDTuition Fee/year
Communication and Media StudiesMain Subject Area
Programme overview
Main Subject
Communication and Media Studies
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Programme overview
Main Subject
Communication and Media Studies
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Admission Requirements
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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