Your input will help us improve your experience.You can close this popup to continue using the website or choose an option below to register in or login.
This major offers two concentrations. The Advertising and Branding concentration offers training in strategic planning, brand storytelling and concept expression. It prepares students to present ideas in an innovative and socially responsible way for effective brand communication and promotion. Students of the Public Relations concentration will acquire both the critical understanding and relevant skills to develop successful careers in strategic communication, public affairs, social responsibility, media relations, crisis communication and digital public relations across different sectors (i.e. business, government or non-profit organisations). Many graduates of the Journalism and Digital Media Major become reporters, editors, correspondents and producers in print, electronic and online media. Others move into related fields such as public relations, marketing, business and commerce, government service and education.
Programme overview
Main Subject
Communication and Media Studies
Degree
BComm
Study Level
Undergraduate
Study Mode
On Campus
This major offers two concentrations. The Advertising and Branding concentration offers training in strategic planning, brand storytelling and concept expression. It prepares students to present ideas in an innovative and socially responsible way for effective brand communication and promotion. Students of the Public Relations concentration will acquire both the critical understanding and relevant skills to develop successful careers in strategic communication, public affairs, social responsibility, media relations, crisis communication and digital public relations across different sectors (i.e. business, government or non-profit organisations). Many graduates of the Journalism and Digital Media Major become reporters, editors, correspondents and producers in print, electronic and online media. Others move into related fields such as public relations, marketing, business and commerce, government service and education.
Admission Requirements
79+
23+
1190+
6+
80+
Good results in Chinese Language and English Language subjects are preferred. High choice banding in JUPAS application is preferred.
4 Years
Sep
Domestic
5,670 USD
International
22,295 USD
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
BComm (Hons) Public Relations and Advertising
Kowloon Tong Campus, Hong Kong, Hong Kong SAR
# 51-100QS Subject Rankings
48 monthsProgramme duration
22,295 USDTuition Fee/year
Communication and Media StudiesMain Subject Area
Programme overview
Main Subject
Communication and Media Studies
Degree
BComm
Study Level
Undergraduate
Study Mode
On Campus
Programme overview
Main Subject
Communication and Media Studies
Degree
BComm
Study Level
Undergraduate
Study Mode
On Campus
Admission Requirements
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
More programmes from the university
Master of Human Resources Management (MHRM)
Master of Human Resources Management (MHRM)
Arts and Humanities (6)
BA (Hons) Chinese Language and Literature
BA (Hons) Chinese Language and Literature
BA (Hons) Creative and Professional Writing
BA (Hons) Creative and Professional Writing
BA (Hons) English Language and Literature
BA (Hons) English Language and Literature
BA (Hons) Humanities
BA (Hons) Humanities
BA (Hons) Translation
BA (Hons) Translation
BA (Hons) in History
BA (Hons) in History
BA (Hons) in Music
BA (Hons) in Music
BA (Hons) in Religion, Philosophy and Ethics
BA (Hons) in Religion, Philosophy and Ethics
BA (Hons) in Visual Arts
BA (Hons) in Visual Arts
BFA (Hons) in Acting for Global Screen
BFA (Hons) in Acting for Global Screen
Bachelor of Arts and Science (Hons) in Arts and Technology
Bachelor of Arts and Science (Hons) in Arts and Technology
Bachelor of Arts, Science and Technology (Hons) in Individualised Major
Bachelor of Arts, Science and Technology (Hons) in Individualised Major
Bachelor of Music (Hons) in Creative Industries
Bachelor of Music (Hons) in Creative Industries
Business and Management (6)
BA (Hons) in Business Administration (Global Entertainment)
BA (Hons) in Business Administration (Global Entertainment)
BBA (Hons) - Accounting Concentration
BBA (Hons) - Accounting Concentration
Bachelor of Business Administration (Hons)
Bachelor of Business Administration (Hons)
Engineering and Technology (6)
BSc (Hons) in Business Computing and Data Analytics
BSc (Hons) in Business Computing and Data Analytics
Life Sciences and Medicine (6)
BPharm (Hons) in Chinese Medicine
BPharm (Hons) in Chinese Medicine
Bachelor of Chinese Medicine and Bachelor of Science (Hons) in Biomedical Science
Bachelor of Chinese Medicine and Bachelor of Science (Hons) in Biomedical Science
Bachelor of Science (Hons)
Bachelor of Science (Hons)
Natural Sciences (6)
BSocSc (Hons) in Geography
BSocSc (Hons) in Geography
Social Sciences and Management (6)
BA (Hons) in Film and Television
BA (Hons) in Film and Television
BA (Hons) in Physical Education and Recreation Management
BA (Hons) in Physical Education and Recreation Management
BComm (Hons) Journalism and Digital Media
BComm (Hons) Journalism and Digital Media
BComm (Hons) Public Relations and Advertising
BComm (Hons) Public Relations and Advertising
BComm (Hons) in Game Design and Animation
BComm (Hons) in Game Design and Animation
BSocSc (Hons) in European Studies - French Stream
BSocSc (Hons) in European Studies - French Stream
BSocSc (Hons) in European Studies - German Stream
BSocSc (Hons) in European Studies - German Stream
BSocSc (Hons) in Global and China Studies
BSocSc (Hons) in Global and China Studies
BSocSc (Hons) in Government and International Studies
BSocSc (Hons) in Government and International Studies
BSocSc (Hons) in Sociology
BSocSc (Hons) in Sociology
Bachelor of Arts and Science (Hons) in Digital Futures and Humanities
Bachelor of Arts and Science (Hons) in Digital Futures and Humanities
Bachelor of Social Sciences (Hons) / Bachelor of Science (Hons) in Innovation in Health and Social Well-Being
Bachelor of Social Sciences (Hons) / Bachelor of Science (Hons) in Innovation in Health and Social Well-Being
Bachelor of Social Work (Hons)
Bachelor of Social Work (Hons)
Arts and Humanities (6)
MPhil (Academy of Music)
MPhil (Academy of Music)
MPhil (Academy of Visual Arts)
MPhil (Academy of Visual Arts)
MPhil (Department of Chinese Language and Literature)
MPhil (Department of Chinese Language and Literature)
MPhil (Department of English Language and Literature)
MPhil (Department of English Language and Literature)
MPhil (Department of History)
MPhil (Department of History)
MPhil (Department of Humanities and Creative Writing)
MPhil (Department of Humanities and Creative Writing)
MPhil (Department of Religion and Philosophy)
MPhil (Department of Religion and Philosophy)
MPhil (Mr. Simon Suen and Mrs. Mary Suen Sino-Humanitas Institute)
MPhil (Mr. Simon Suen and Mrs. Mary Suen Sino-Humanitas Institute)
MPhil (The Jao Tsung-I Academy of Sinology)
MPhil (The Jao Tsung-I Academy of Sinology)
Master of Arts (MA) in Chinese Literature, Language and Culture
Master of Arts (MA) in Chinese Literature, Language and Culture
Master of Arts (MA) in Creative Writing for Cultural Professionals
Master of Arts (MA) in Creative Writing for Cultural Professionals
Master of Arts (MA) in Ethics and Public Affairs
Master of Arts (MA) in Ethics and Public Affairs
Master of Arts (MA) in Language Studies
Master of Arts (MA) in Language Studies
Master of Arts (MA) in Literary and Comparative Studies
Master of Arts (MA) in Literary and Comparative Studies
Master of Arts (MA) in Music
Master of Arts (MA) in Music
Master of Arts (MA) in Translation and Bilingual Communication
Master of Arts (MA) in Translation and Bilingual Communication
Master of Arts (MA) in Visual Arts
Master of Arts (MA) in Visual Arts
Business and Management (6)
Master of Accountancy (MAcc)
Master of Accountancy (MAcc)
Master of Science (MSc) in Applied Accounting and Finance
Master of Science (MSc) in Applied Accounting and Finance
Master of Science (MSc) in Applied Economics
Master of Science (MSc) in Applied Economics
Master of Science (MSc) in Business Management
Master of Science (MSc) in Business Management
Master of Science (MSc) in Corporate Governance and Compliance
Master of Science (MSc) in Corporate Governance and Compliance
Master of Science (MSc) in Data Analytics and Business Economics
Master of Science (MSc) in Data Analytics and Business Economics
Master of Science (MSc) in Entrepreneurship and Global Marketing
Master of Science (MSc) in Entrepreneurship and Global Marketing
Master of Science (MSc) in Finance (FinTech and Financial Analytics)
Master of Science (MSc) in Finance (FinTech and Financial Analytics)
Master of Science (MSc) in Marketing for the Creative Economy
Master of Science (MSc) in Marketing for the Creative Economy
Engineering and Technology (6)
(Zhuhai, UIC campus) Master of Science (MSc) - Sustainable Energy Technology and Management
(Zhuhai, UIC campus) Master of Science (MSc) - Sustainable Energy Technology and Management
(Zhuhai, UIC campus) Master of Science (MSc) in Data Science with Concentration in Business Statistics
(Zhuhai, UIC campus) Master of Science (MSc) in Data Science with Concentration in Business Statistics
MPhil (Department of Computer Science)
MPhil (Department of Computer Science)
Master of Science (MSc) in Data Analytics and Artificial Intelligence
Master of Science (MSc) in Data Analytics and Artificial Intelligence
Master of Science (MSc) in Information Technology Management
Master of Science (MSc) in Information Technology Management
Life Sciences and Medicine (6)
MPhil (Department of Biology)
MPhil (Department of Biology)
MPhil (Department of Physics)
MPhil (Department of Physics)
MPhil (School of Chinese Medicine)
MPhil (School of Chinese Medicine)
Master of Chinese Medicine (MCM)
Master of Chinese Medicine (MCM)
Master of Pharmaceutical Sciences in Chinese Medicine (MPS)
Master of Pharmaceutical Sciences in Chinese Medicine (MPS)
Master of Science (MSc) in Drug Discovery (Modernization of Chinese Medicine) (MDD)
Master of Science (MSc) in Drug Discovery (Modernization of Chinese Medicine) (MDD)
Master of Science (MSc) in Personal Health Management (Chinese Medicine) (MHM)
Master of Science (MSc) in Personal Health Management (Chinese Medicine) (MHM)
Natural Sciences (6)
MPhil (Department of Chemistry)
MPhil (Department of Chemistry)
MPhil (Department of Geography)
MPhil (Department of Geography)
MPhil (Department of Mathematics)
MPhil (Department of Mathematics)
Master of Science (MSc) in Analytical Chemistry
Master of Science (MSc) in Analytical Chemistry
Master of Science (MSc) in Environmental and Public Health Management
Master of Science (MSc) in Environmental and Public Health Management
Master of Science (MSc) in Green Technology (Energy)
Master of Science (MSc) in Green Technology (Energy)
Master of Science (MSc) in Mathematical Finance
Master of Science (MSc) in Mathematical Finance
Social Sciences and Management (6)
(Zhuhai, UIC campus) Master of Arts (MA) in Communication - AI & Digital Media
(Zhuhai, UIC campus) Master of Arts (MA) in Communication - AI & Digital Media
(Zhuhai, UIC campus) Master of Arts (MA) in Communication - Communication Studies
(Zhuhai, UIC campus) Master of Arts (MA) in Communication - Communication Studies
(Zhuhai, UIC campus) Master of Arts (MA) in Communication - Film TV & New Media
(Zhuhai, UIC campus) Master of Arts (MA) in Communication - Film TV & New Media
(Zhuhai, UIC campus) Master of Arts (MA) in Communication - Media Management
(Zhuhai, UIC campus) Master of Arts (MA) in Communication - Media Management
(Zhuhai, UIC campus) Master of Social Work (MSW) (Part-time)
(Zhuhai, UIC campus) Master of Social Work (MSW) (Part-time)
Full-time Postgraduate Diploma in Education (PGDE)
Full-time Postgraduate Diploma in Education (PGDE)
MPhil (Academy of Film)
MPhil (Academy of Film)
MPhil (Department of Education Studies)
MPhil (Department of Education Studies)
MPhil (Department of Government and International Studies)
MPhil (Department of Government and International Studies)
MPhil (Department of Social Work)
MPhil (Department of Social Work)
MPhil (Department of Sociology)
MPhil (Department of Sociology)
MPhil (Department of Sports and Health Sciences)
MPhil (Department of Sports and Health Sciences)
MPhil (Department of Translation, Interpreting and Intercultural Studies)
MPhil (Department of Translation, Interpreting and Intercultural Studies)
MPhil (School of Communication)
MPhil (School of Communication)
Master of Arts (MA) in Communication
Master of Arts (MA) in Communication
Master of Arts (MA) in Global Society
Master of Arts (MA) in Global Society
Master of Arts (MA) in International Journalism Studies
Master of Arts (MA) in International Journalism Studies
Master of Arts (MA) in Producing for Film, Television and New Media
Master of Arts (MA) in Producing for Film, Television and New Media
Master of Education (MEd)
Master of Education (MEd)
Master of Fine Arts (MFA) in Film, Television and Digital Media
Master of Fine Arts (MFA) in Film, Television and Digital Media
Master of Human Resources Management (MHRM)
Master of Human Resources Management (MHRM)
Master of Public Administration (MPA)
Master of Public Administration (MPA)
Master of Science (MSc) in AI and Digital Media
Master of Science (MSc) in AI and Digital Media
Master of Science (MSc) in Operational Research & Business Statistics
Master of Science (MSc) in Operational Research & Business Statistics
Master of Social Sciences (MSocSc) (Contemporary China Studies)
Master of Social Sciences (MSocSc) (Contemporary China Studies)
Master of Social Sciences (MSocSc) in Counselling
Master of Social Sciences (MSocSc) in Counselling
Master of Social Sciences (MSocSc) in Media Management
Master of Social Sciences (MSocSc) in Media Management
Master of Social Sciences (MSocSc) in Social Work
Master of Social Sciences (MSocSc) in Social Work
Master of Social Sciences (MSocSc) in Sport and Leisure Management
Master of Social Sciences (MSocSc) in Sport and Leisure Management
Master of Social Work (MSW)
Master of Social Work (MSW)
Part-time Postgraduate Diploma in Education (PGDE) - Traditional Stream
Part-time Postgraduate Diploma in Education (PGDE) - Traditional Stream
Postgraduate Diploma in Education (PGDE) - Subject Teaching and Subject Knowledge (STSK) Stream
Postgraduate Diploma in Education (PGDE) - Subject Teaching and Subject Knowledge (STSK) Stream
Part-Time MBA (1)
Master of Business Administration (MBA) (Mainland Class only)
Master of Business Administration (MBA) (Mainland Class only)
Arts and Humanities (6)
PhD (Academy of Music)
PhD (Academy of Music)
PhD (Academy of Visual Arts)
PhD (Academy of Visual Arts)
PhD (Department of Chinese Language and Literature)
PhD (Department of Chinese Language and Literature)
PhD (Department of English Language and Literature)
PhD (Department of English Language and Literature)
PhD (Department of History)
PhD (Department of History)
PhD (Department of Humanities and Creative Writing)
PhD (Department of Humanities and Creative Writing)
PhD (Department of Religion and Philosophy)
PhD (Mr. Simon Suen and Mrs. Mary Suen Sino-Humanitas Institute)
PhD (The Jao Tsung-I Academy of Sinology)
Business and Management (6)
PhD (Department of Accountancy, Economics and Finance)
PhD (Department of Accountancy, Economics and Finance)
PhD (Department of Management, Marketing and Information Systems)
PhD (Department of Management, Marketing and Information Systems)
Engineering and Technology (6)
PhD (Department of Computer Science)
PhD (Department of Computer Science)
Life Sciences and Medicine (6)
PhD (Department of Biology)
PhD (Department of Biology)
PhD (School of Chinese Medicine)
PhD (School of Chinese Medicine)
Natural Sciences (6)
PhD (Department of Chemistry)
PhD (Department of Chemistry)
PhD (Department of Geography)
PhD (Department of Geography)
PhD (Department of Mathematics)
PhD (Department of Mathematics)
PhD (Department of Physics)
PhD (Department of Physics)
Social Sciences and Management (6)
Institute of Transdisciplinary Studies (ITS) programme
Institute of Transdisciplinary Studies (ITS) programme
PhD (Academy of Film)
PhD (Academy of Film)
PhD (Department of Education Studies)
PhD (Department of Education Studies)
PhD (Department of Government and International Studies)
PhD (Department of Government and International Studies)
PhD (Department of Social Work)
PhD (Department of Social Work)
PhD (Department of Sociology)
PhD (Department of Sociology)
PhD (Department of Sports and Health Sciences)
PhD (Department of Translation, Interpreting and Intercultural Studies)
PhD (School of Communication)