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This course explores the drivers and dynamics of modern corporate communications and its relationship with marketing and public relations. You focus on stakeholder management, global marketing, brand management, reputation management, media relations and social media. You will understand the knowledge, skills and approaches that enable you to balance the often conflicting demands of an organisation's stakeholders and deliver clear, consistent communications to all parties. Taught by staff with extensive research and consultancy expertise, you will develop knowledge and skills that are directly relevant to the workplace. You will also have the opportunity to undertake a project that will involve working on a consultancy issue with academic staff and company mentors. A number of senior figures from the world of corporate communications, marketing and public relations are invited to deliver guest lectures, providing a practitioner's view of the latest industry developments.
Programme overview
Main Subject
Communication and Media Studies
Degree
MA
Study Level
Masters
This course explores the drivers and dynamics of modern corporate communications and its relationship with marketing and public relations. You focus on stakeholder management, global marketing, brand management, reputation management, media relations and social media. You will understand the knowledge, skills and approaches that enable you to balance the often conflicting demands of an organisation's stakeholders and deliver clear, consistent communications to all parties. Taught by staff with extensive research and consultancy expertise, you will develop knowledge and skills that are directly relevant to the workplace. You will also have the opportunity to undertake a project that will involve working on a consultancy issue with academic staff and company mentors. A number of senior figures from the world of corporate communications, marketing and public relations are invited to deliver guest lectures, providing a practitioner's view of the latest industry developments.
Admission Requirements
92+
6+
3+
176+
64+
Jan-2000
Scholarships
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Corporate Communications, Marketing and Public Relations (Taught)
Leeds, GB, Leeds, United Kingdom
# =33QS Subject Rankings
12 monthsProgramme duration
Communication and Media StudiesMain Subject Area
Programme overview
Main Subject
Communication and Media Studies
Degree
MA
Study Level
Masters
Programme overview
Main Subject
Communication and Media Studies
Degree
MA
Study Level
Masters
Admission Requirements
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
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Nutrition (Taught)
Oral Surgery (Taught)
Oral Surgery (Taught)
Organisational Psychology (Taught)
Organisational Psychology (Taught)
Paediatric Dentistry (Taught)
Paediatric Dentistry (Taught)
Plant Science and Biotechnology (Taught)
Plant Science and Biotechnology (Taught)
Precision Medicine: Genomics & Analytics (Taught)
Precision Medicine: Genomics & Analytics (Taught)
Psychological Approaches to Health (Taught)
Psychological Approaches to Health (Taught)
Public Health (International) (Taught)
Public Health (International) (Taught)
Public Health (International) (Taught)
Public Health (International) (Taught)
Natural Sciences (6)
Chemical Biology and Drug Design (Taught)
Chemical Biology and Drug Design (Taught)
Chemistry (Taught)
Chemistry (Taught)
Climate Change and Environmental Policy (Taught)
Climate Change and Environmental Policy (Taught)
Energy and Environment (Taught)
Energy and Environment (Taught)
Environment and Development (Taught)
Environment and Development (Taught)
Environment and Development with Integrated International Fieldwork (Taught)
Environment and Development with Integrated International Fieldwork (Taught)
Exploration Geophysics (Taught)
Exploration Geophysics (Taught)
Geographical Information Science (Taught)
Geographical Information Science (Taught)
Geotechnical Engineering (Taught)
Geotechnical Engineering (Taught)
Mathematics (Taught)
Mathematics (Taught)
Physician Associate Studies (Taught)
Physician Associate Studies (Taught)
Physics (Taught)
Physics (Taught)
Polymers, Colorants and Fine Chemicals (Taught)
Polymers, Colorants and Fine Chemicals (Taught)
Structural Geology with Geophysics (Taught)
Structural Geology with Geophysics (Taught)
Sustainability and Business (Taught)
Sustainability and Business (Taught)
Sustainability and Consultancy (Taught)
Sustainability and Consultancy (Taught)
Sustainability in Transport (Taught)
Sustainability in Transport (Taught)
Sustainable Cities (Taught)
Sustainable Cities (Taught)
Sustainable Food Systems (Taught)
Sustainable Food Systems (Taught)
Social Sciences and Management (6)
Childhood Studies (Taught)
Childhood Studies (Taught)
Communication and Media (Taught)
Communication and Media (Taught)
Communications and Signal Processing (Taught)
Communications and Signal Processing (Taught)
Conflict, Development and Security (Taught)
Conflict, Development and Security (Taught)
Corporate Communications, Marketing and Public Relations (Taught)
Corporate Communications, Marketing and Public Relations (Taught)
Creative Writing and Critical Life (Taught)
Creative Writing and Critical Life (Taught)
Criminal Justice and Criminal Law (Taught)
Criminal Justice and Criminal Law (Taught)
Criminal Justice and Criminology (Taught)
Criminal Justice and Criminology (Taught)
Critical and Cultural Theory (Taught)
Critical and Cultural Theory (Taught)
Culture, Creativity and Entrepreneurship (Taught)
Culture, Creativity and Entrepreneurship (Taught)
Deaf Education (Teacher of the Deaf Qualification) (Taught)
Deaf Education (Teacher of the Deaf Qualification) (Taught)
Digital Communications Networks (Taught)
Digital Communications Networks (Taught)
Digital Education (Taught)
Digital Education (Taught)
Digital Information Management and Systems Innovation (Taught)
Digital Information Management and Systems Innovation (Taught)
Disability Studies (Taught)
Disability Studies (Taught)
Education (Taught)
Education (Taught)
Film Studies (Taught)
Film Studies (Taught)
Film, Photography and Media (Taught)
Film, Photography and Media (Taught)
Gender Studies (Taught)
Gender Studies (Taught)
Global Development (Taught)
Global Development (Taught)
Global Development and Africa (Taught)
Global Development and Africa (Taught)
Global Development and Education (Taught)
Global Development and Education (Taught)
Global Development and Gender (Taught)
Global Development and Gender (Taught)
Global Development and International Political Economy (Taught)
Global Development and International Political Economy (Taught)
Global Governance and Diplomacy (Taught)
Global Governance and Diplomacy (Taught)
Global Supply Chain Management (Taught)
Global Supply Chain Management (Taught)
Human Resource Management (Taught)
Human Resource Management (Taught)
Inequalities and Social Science (Taught)
Inequalities and Social Science (Taught)
Intellectual Property Law (Taught)
Intellectual Property Law (Taught)
International Banking and Finance Law (Taught)
International Banking and Finance Law (Taught)
International Business Law (Taught)
International Business Law (Taught)
International Communication (Taught)
International Communication (Taught)
International Corporate Law (Taught)
International Corporate Law (Taught)
International Education Leadership and Policy (Taught)
International Education Leadership and Policy (Taught)
International Human Rights Law (Taught)
International Human Rights Law (Taught)
International Journalism (Taught)
International Journalism (Taught)
International Law and Global Governance (Taught)
International Law and Global Governance (Taught)
International Relations (Taught)
International Relations (Taught)
International Relations and Politics of the Middle East (Taught)
International Relations and Politics of the Middle East (Taught)
International Trade Law (Taught)
International Trade Law (Taught)
Law and Finance (Taught)
Law and Finance (Taught)
Law and Social Justice (Taught)
Law and Social Justice (Taught)
Leadership and Digital Education (Taught)
Leadership and Digital Education (Taught)
Linguistics and English Language Teaching (Taught)
Linguistics and English Language Teaching (Taught)
Media Industries (Taught)
Media Industries (Taught)
Medieval Studies (Taught)
Medieval Studies (Taught)
New Media (Taught)
New Media (Taught)
Political Communication (Taught)
Political Communication (Taught)
Political Science (Taught)
Political Science (Taught)
Promotional Media (Taught)
Promotional Media (Taught)
Public Administration (Taught)
Public Administration (Taught)
Race and Resistance (Taught)
Race and Resistance (Taught)
Security, Conflict and Justice (Taught)
Security, Conflict and Justice (Taught)
Security, Terrorism and Insurgency (Taught)
Security, Terrorism and Insurgency (Taught)
Social Research (Taught)
Social Research (Taught)
Social Work (Taught)
Social Work (Taught)
Social and Political Thought (Taught)
Social and Political Thought (Taught)
Social and Public Policy (Taught)
Social and Public Policy (Taught)
Society, Culture and Media (Taught)
Society, Culture and Media (Taught)
Special Educational Needs (Taught)
Special Educational Needs (Taught)
Sport and Exercise Medicine (Taught)
Sport and Exercise Medicine (Taught)
Statistics (Taught)
Statistics (Taught)
Statistics with Applications to Finance (Taught)
Statistics with Applications to Finance (Taught)
Teaching English to Speakers of Other Languages (TESOL) Studies (Taught)
Teaching English to Speakers of Other Languages (TESOL) Studies (Taught)
Teaching English to Speakers of Other Languages (TESOL) Teacher Education (Taught)
Teaching English to Speakers of Other Languages (TESOL) Teacher Education (Taught)
Teaching English to Speakers of Other Languages (Taught)
Teaching English to Speakers of Other Languages (Taught)
Teaching English to Speakers of Other Languages and Information Communications Technology (Taught)
Teaching English to Speakers of Other Languages and Information Communications Technology (Taught)
Teaching English to Speakers of Other Languages for Young Learners (Taught)
Teaching English to Speakers of Other Languages for Young Learners (Taught)
War and Strategy (Taught)
War and Strategy (Taught)
Writing for Performance and Publication (Taught)
Writing for Performance and Publication (Taught)
Others (1)
Business Administration (Taught)
Business Administration (Taught)