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On
the Marketing BA (Hons) at DMU students will learn how to analyse real business
problems and provide creative marketing solutions. Some of the areas students
will study on the course are how to develop an advertising campaign, produce a
new brand concept, develop a brand extension and write a feature article.
Students will also learn how to analyse consumer buying behaviour, collect and
interpret market research and consider strategic implications behind marketing
decision making. The first year will cover key marketing topics that have a
major impact on all areas of business activity. In years two and three students
will select from a wide variety of more specialised modules such as digital
marketing, international marketing, brand management and advertising and
promotion.
Programme overview
Main Subject
Marketing
Degree
BA
Study Level
Undergraduate
On
the Marketing BA (Hons) at DMU students will learn how to analyse real business
problems and provide creative marketing solutions. Some of the areas students
will study on the course are how to develop an advertising campaign, produce a
new brand concept, develop a brand extension and write a feature article.
Students will also learn how to analyse consumer buying behaviour, collect and
interpret market research and consider strategic implications behind marketing
decision making. The first year will cover key marketing topics that have a
major impact on all areas of business activity. In years two and three students
will select from a wide variety of more specialised modules such as digital
marketing, international marketing, brand management and advertising and
promotion.
Admission Requirements
6+
112+
26+
1100+
4 Years
Jan-2000
Domestic
37,000 GBP
International
55,000 GBP
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Marketing (with a placement) BA (Hons)
Leicester Campus, Leicester, United Kingdom
48 monthsProgramme duration
55,000 GBPTuition Fee/year
MarketingMain Subject Area
Programme overview
Main Subject
Marketing
Degree
BA
Study Level
Undergraduate
Programme overview
Main Subject
Marketing
Degree
BA
Study Level
Undergraduate
Admission Requirements
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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Management, Law and Humanities of Sport MA
Marketing Management MSc
Marketing Management MSc
Project Management MSc
Project Management MSc
Risk Management MSc
Risk Management MSc
Risk Management MSc (distance learning)
Risk Management MSc (distance learning)
Strategic and Digital Marketing MSc
Strategic and Digital Marketing MSc
Engineering and Technology (6)
Computing MSc
Computing MSc
Computing MSc
Computing MSc
Cyber Security MSc
Cyber Security MSc
Cyber Technology MSc
Cyber Technology MSc
Data Analytics MSc
Data Analytics MSc
Electronic Engineering (with placement) MSc
Electronic Engineering (with placement) MSc
Electronic Engineering MSc
Electronic Engineering MSc
Energy Engineering MSc
Energy Engineering MSc
Engineering Management (with placement) MSc
Engineering Management (with placement) MSc
Engineering Management MSc
Engineering Management MSc
Information Systems Management MSc
Information Systems Management MSc
Information Systems Management MSc
Information Systems Management MSc
Intelligent Systems and Robotics MSc
Intelligent Systems and Robotics MSc
Mechanical Engineering (with placement) MSc
Mechanical Engineering (with placement) MSc
Mechanical Engineering MSc
Mechanical Engineering MSc
Mechatronics (with placement) MSc
Mechatronics (with placement) MSc
Mechatronics MSc
Mechatronics MSc
Professional Practice in Digital Forensics and Security MSc
Professional Practice in Digital Forensics and Security MSc
Software Engineering MSc
Software Engineering MSc
Life Sciences and Medicine (6)
Advanced Biomedical Science MSc
Advanced Biomedical Science MSc
Health Psychology MSc
Health Psychology MSc
International Nursing and Leadership MSc
International Nursing and Leadership MSc
Master's in Research Applied Health Studies MRes
Master's in Research Applied Health Studies MRes
Pharmaceutical Biotechnology MSc
Pharmaceutical Biotechnology MSc
Pharmaceutical Quality by Design MSc
Pharmaceutical Quality by Design MSc
Physician Associate Studies MSc
Physician Associate Studies MSc
Psychological Well-being MSc
Psychological Well-being MSc
Quality by Design for the Pharmaceutical Industry MSc
Quality by Design for the Pharmaceutical Industry MSc
Specialist Community Public Health Nursing MSc
Specialist Community Public Health Nursing MSc
Natural Sciences (6)
Energy and Sustainable Development (with placement) MSc
Energy and Sustainable Development (with placement) MSc
Energy and Sustainable Development MSc
Energy and Sustainable Development MSc
Social Sciences and Management (6)
Cultural Events Management MSc
Cultural Events Management MSc
Diplomacy and World Order MA
Diplomacy and World Order MA
Education Practice MA
Education Practice MA
Human Resource Management MA (full-time)
Human Resource Management MA (full-time)
Human Resource Management MA (online)
Human Resource Management MA (online)
International Film Production MA
International Film Production MA
International Relations MA
International Relations MA
Investigative Journalism MA
Investigative Journalism MA
LLM Business Law / International Business Law (distance learning)
LLM Business Law / International Business Law (distance learning)
LLM Business Law/Law
LLM Business Law/Law
LLM Employment Law and Practice (distance learning)
LLM Employment Law and Practice (distance learning)
LLM Environmental Law and Practice (distance learning)
LLM Environmental Law and Practice (distance learning)
LLM Food Law (distance learning)
LLM Food Law (distance learning)
LLM International Business Law
LLM International Business Law
LLM International Construction Law (distance learning)
LLM International Construction Law (distance learning)
LLM International Human Rights Law (distance learning)
LLM International Human Rights Law (distance learning)
LLM Media and Entertainment Law (distance learning)
LLM Media and Entertainment Law (distance learning)
LLM Medical Law and Ethics (distance learning)
LLM Medical Law and Ethics (distance learning)
LLM in Legal Practice (top-up)
LLM in Legal Practice (top-up)
Music, Technology and Innovation MA
Music, Technology and Innovation MA
Social Work MA
Social Work MA
Sport History and Culture MA
Sport History and Culture MA
Sports Law LLM (distance learning)
Sports Law LLM (distance learning)
Transnational Oil, Gas and Energy Sustainability Law LLM (distance learning)
Transnational Oil, Gas and Energy Sustainability Law LLM (distance learning)
Others (1)
Master of Business Administration MBA (Global)
Master of Business Administration MBA (Global)
Master of Business Administration MBA for Lawyers (distance learning)
Master of Business Administration MBA for Lawyers (distance learning)
Arts and Humanities (2)
Architecture PhD
Architecture PhD
Arts research degree PhD
Arts research degree PhD
Business and Management (2)
Doctor of Business Administration DBA
Doctor of Business Administration DBA