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Combining problem-solving elements of marketing with the intelligence and customer targeting analytics is one of the most lucrative and profitable sectors within business in the 21st century. This multidisciplinary Masters focuses on the data behind emerging technologies and their impact on the customer journey. Students will learn to use data to make informed decisions which are innovative and collaborative and research, analyse, design and test elaborate customer experience systems before providing solutions to complex problems. Through analytics, practice, and training industry-relevant software and cloud packages, each student will become an expert market researcher through analysing consumer behaviour for business solutions.
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Combining problem-solving elements of marketing with the intelligence and customer targeting analytics is one of the most lucrative and profitable sectors within business in the 21st century. This multidisciplinary Masters focuses on the data behind emerging technologies and their impact on the customer journey. Students will learn to use data to make informed decisions which are innovative and collaborative and research, analyse, design and test elaborate customer experience systems before providing solutions to complex problems. Through analytics, practice, and training industry-relevant software and cloud packages, each student will become an expert market researcher through analysing consumer behaviour for business solutions.
Admission Requirements
6+
2+
51+
Jan-2000
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
MSc Customer and Data Analytics
13 monthsProgramme duration
MarketingMain Subject Area
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Admission Requirements
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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