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It trains Doctors in management and marketing with a clear scientific-applied perspective based on solid methodological, organizational, strategic, ethical and socially responsible bases, through the development of market research, consumer behaviour.
Graduation Profile
Systematizes, based on quantitative and qualitative research methodologies, optimizing economic, commercial, and marketing processes at a business, industrial, local, regional or global level.
Develops marketing strategies based on established methods in market management to implement innovations in the investigative process.
Analyzes markets' growth, development, and consumption in the economic, global, and sustainable context to propose integral solutions to problems related to market processes.
Programme overview
Main Subject
Business and Management Studies
Degree
PhD
Study Level
PHD
Study Mode
Online
It trains Doctors in management and marketing with a clear scientific-applied perspective based on solid methodological, organizational, strategic, ethical and socially responsible bases, through the development of market research, consumer behaviour.
Graduation Profile
Systematizes, based on quantitative and qualitative research methodologies, optimizing economic, commercial, and marketing processes at a business, industrial, local, regional or global level.
Develops marketing strategies based on established methods in market management to implement innovations in the investigative process.
Analyzes markets' growth, development, and consumption in the economic, global, and sustainable context to propose integral solutions to problems related to market processes.
Admission Requirements
72 Months
Jan
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Management and Marketing (Online)
Puebla Campus, Puebla, Mexico
72 monthsProgramme duration
Business and Management StudiesMain Subject Area
Programme overview
Main Subject
Business and Management Studies
Degree
PhD
Study Level
PHD
Study Mode
Online
It trains Doctors in management and marketing with a clear scientific-applied perspective based on solid methodological, organizational, strategic, ethical and socially responsible bases, through the development of market research, consumer behaviour.
Graduation Profile
Programme overview
Main Subject
Business and Management Studies
Degree
PhD
Study Level
PHD
Study Mode
Online
It trains Doctors in management and marketing with a clear scientific-applied perspective based on solid methodological, organizational, strategic, ethical and socially responsible bases, through the development of market research, consumer behaviour.
Graduation Profile
Admission Requirements
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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