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It trains Masters who develop skills in the planning, development and implementation of strategies oriented to the marketing and commercialization of goods and services with an ethical and humanistic sense, through the study of the processes where the client is involved, in order to analyze and make assertive decisions in a global and competitive market within the digital world.
Graduate profile:
Applies marketing concepts in marketing processes.
Designs marketing projects for the commercialization of goods and services in the digital world.
Performs analytical reports with strategic vision, based on the best practices of social responsibility in the industry.
Establishes interpersonal relationships that favor collaborative work and the development of service leadership.
Generates new business opportunities that are characterized by ethics and social responsibility and that derive from the research and identification of new national and international markets.
Uses digital marketing tools to interpret consumer information.
Applies the main trends of technological innovation that impact the marketing area with transparency and adherence to legality.
Uses communication and promotion media, with strategic vision, for the promotion of goods and/or services directed to the consumer and society.
Develops strategic marketing plans and conducts their implementation with the flexibility imposed by the dynamics of the global economy from an ethical perspective.
Evaluates strategic marketing actions, from an innovative perspective in the digital environment, for the benefit of the company.
Programme overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
Online
It trains Masters who develop skills in the planning, development and implementation of strategies oriented to the marketing and commercialization of goods and services with an ethical and humanistic sense, through the study of the processes where the client is involved, in order to analyze and make assertive decisions in a global and competitive market within the digital world.
Graduate profile:
Applies marketing concepts in marketing processes.
Designs marketing projects for the commercialization of goods and services in the digital world.
Performs analytical reports with strategic vision, based on the best practices of social responsibility in the industry.
Establishes interpersonal relationships that favor collaborative work and the development of service leadership.
Generates new business opportunities that are characterized by ethics and social responsibility and that derive from the research and identification of new national and international markets.
Uses digital marketing tools to interpret consumer information.
Applies the main trends of technological innovation that impact the marketing area with transparency and adherence to legality.
Uses communication and promotion media, with strategic vision, for the promotion of goods and/or services directed to the consumer and society.
Develops strategic marketing plans and conducts their implementation with the flexibility imposed by the dynamics of the global economy from an ethical perspective.
Evaluates strategic marketing actions, from an innovative perspective in the digital environment, for the benefit of the company.
Admission Requirements
1 Year
Jan
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Marketing and Digital Commercialization
Puebla Campus, Puebla, Mexico
12 monthsProgramme duration
MarketingMain Subject Area
Programme overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
Online
It trains Masters who develop skills in the planning, development and implementation of strategies oriented to the marketing and commercialization of goods and services with an ethical and humanistic sense, through the study of the processes where the client is involved, in order to analyze and make assertive decisions in a global and competitive market within the digital world.
Graduate profile:
Programme overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
Online
It trains Masters who develop skills in the planning, development and implementation of strategies oriented to the marketing and commercialization of goods and services with an ethical and humanistic sense, through the study of the processes where the client is involved, in order to analyze and make assertive decisions in a global and competitive market within the digital world.
Graduate profile:
Admission Requirements
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
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